tag:blogger.com,1999:blog-15129806074099498832024-02-07T14:07:31.200-05:00Eberly & Collard Public RelationsA national firm specializing in integrated marketing communications, corporate branding, product positioning, public / media relations, and digital / social media.Jeff Collardhttp://www.blogger.com/profile/13948925660295171429noreply@blogger.comBlogger478125tag:blogger.com,1999:blog-1512980607409949883.post-64177624031676923692017-01-31T16:01:00.000-05:002017-01-31T16:27:27.287-05:00<h2 style="text-align: center;">
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<span style="color: #6aa84f; font-family: "arial" , sans-serif; font-size: large;">Which Generates More Sales Leads, Advertising or Public Relations?</span></h2>
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<span style="font-family: "arial" , sans-serif;">Buying ads
in print B-to-B or B-to-C magazines and websites is a good way to tell people
the name of your company, mention your products, and communicate your phone
number and website address. Doesn’t sound all that bad, right? Well, consider
this…</span></div>
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<span style="font-family: "arial" , sans-serif;">An active
and strategic public relations plan does all of this, and more. With public
relations, a third party (namely the media, magazines, newspapers, newsletters,
etc.) informs your existing and potential customers or clients about your
company, often with information that endorses your business and products. When editorial-based
articles publish in print or online regarding you or your brand, people are
naturally drawn to read and trust the information because it is reported to
them by the editors of the publications, websites and blogs to which they
subscribe. They trust the content in these print and online publications;
otherwise, they wouldn’t be reading them in the first place. </span></div>
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<span style="font-family: "arial" , sans-serif;">Thus, having
an active PR program, including press releases, articles, product photos, new
project announcements, bios, company or corporate news briefs, and other
branded content being submitted to the media on a consistent basis, is
essential. </span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjog4mVyl6MSG_ZAbb2Y8_eeSrEZI7LwB3vmmAHtH9Q9BdM_qSq_3J_8TnWfLHLiqpydml_8zCCCCL-u_3ksc1CeqGIOqQTyyp2RHQqSTE5QNb5Y4I_3xv1GWCYV7RsjllkHpYMX63Udb9q/s1600/Photo1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="186" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjog4mVyl6MSG_ZAbb2Y8_eeSrEZI7LwB3vmmAHtH9Q9BdM_qSq_3J_8TnWfLHLiqpydml_8zCCCCL-u_3ksc1CeqGIOqQTyyp2RHQqSTE5QNb5Y4I_3xv1GWCYV7RsjllkHpYMX63Udb9q/s400/Photo1.jpg" width="400" /></a></div>
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<b><span style="font-family: "arial" , sans-serif;">Ads Vs. PR? </span></b><b><o:p></o:p></b></div>
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<span style="font-family: "arial" , sans-serif;">To achieve
a successful advertising plan, a budget of tens or hundreds of thousands of
dollars is necessary, often reaching into the millions. Purchasing ad space in
print publications or online comes with a hefty price tag; and, once the ad
runs, your marketing outreach is finished. You then hope for the best. Will the
few ads you were able to afford reach the right targets and give rise to new
sales? Ultimately, all you can do at that point is wait out the budget year
until new ad dollars are allocated to your marketing needs. </span><o:p></o:p></div>
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<span style="font-family: "arial" , sans-serif;">Conversely,
the primary focus of public relations involves having your company news and
thought-leadership information published in B-to-B and / or B-to-C print
magazines and online a near-limitless number of times throughout the year, and
for a much lesser budget. Since public relations leads to editors and other
media members publishing content about companies and businesses, these stories
remain relevant (and are read and re-read) far longer and more often than ads
are seen and remembered. </span><o:p></o:p></div>
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<span style="font-family: "arial" , sans-serif;">After all,
when is the last time you looked at a magazine or website and actually remembered
specific products, professional services or brands you saw in the ads? However,
you can probably recall articles you have read and photos you viewed which featured
companies, product stories, project case-studies, development news, and
industry professionals. Aren’t the articles and photos the reason you looked at
the content anyway? Or, did you pick up the magazine or log onto the website
just to look at the paid ads? Not likely. </span><span style="font-size: 11pt;"><o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;">Putting
true public relations to work for your company is highly attainable. It is
really just a matter of a strategic program plan and series of publicity campaigns
with the help of a professional public relations firm, one that specializes in
your industry. Public relations can become an ongoing marketing reality for
your business, resulting in a tool that builds media endorsed content about
you, your staff and your product or service at double or triple the frequency
an ad budget could afford. <o:p></o:p></span></div>
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<b><span style="font-family: "arial" , sans-serif;">Compare Dollar for Dollar</span></b><span style="font-family: "arial" , sans-serif;"><br />
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When asking which has more monetary value – advertising or public relations –
there is a basic formula to put a dollar value on a specific placement. </span><o:p></o:p></div>
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<span style="font-family: "arial" , sans-serif;">Advertising
values are determined by the reach of a specific media outlet. The more people
who read a publication, view a website, or watch a video or podcast, the higher
the value of an ad buy. With this comes usually a very high expenditure since
buying ad space is at a premium these days. On the other hand, the worth of
public relations takes the value of advertising and builds upon it based on
heightened impact and expanded interest on the parts of the readers or viewers.
<o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;">Since
public relations provides editorial and photo coverage of your products, service
case-studies or news (published by editors and reporters), the result is
third-party validation that your business does or offers what you say it does.
The impression or result is considered three to five times higher than that of
a paid advertisement. <o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;">Example: If
a half-page ad (that runs one time) in a trade magazine costs $8,500, a
half-page article or editorial in the same publication could be valued at up to
$33,500. However, the cost for public relations, per article or placement,
tends to be far less than purchasing the same amount of ad space.</span><span style="font-family: "arial" , sans-serif; font-size: 11pt;"> <o:p></o:p></span></div>
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<b><span style="font-family: "arial" , sans-serif;">PR Influences Sales<o:p></o:p></span></b></div>
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<span style="font-family: "arial" , sans-serif;">In the end,
if your article / editorial publishes on the same page as a competitor’s
advertisement, which do you think the reader would find more interesting and
remember longer? Chances are they would not be able to recall the name of the
business or information as seen in the ads. Even if some of do, only a certain
level of brand awareness is formed. With articles and other public
relations-based media coverage, brand equity is generated, again, because
people have trust in the publication or website that reported the information
or story. <o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;">According
to the Public Relations Society of America, 8 out of 10 people remember (and
want to learn more about) the companies, brand names, products, and services
about which they read in articles or hear or view on air and online. <o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;">When a
representative or spokesperson from your business is interviewed for on-air
radio or television segments about an area of expertise, audiences become familiar
with your company and its specializations. Podcost interviews also publicize
your concentrations, practices and capabilities, as expressed by you or your
appointed interviewee, while being endorsed by the interviewer. Certainly,
preplanning and preparation are essential components to these and all interview
types. </span><span style="font-size: 11pt;"><o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;"><b>Which has
more long-term value, advertising or public relations? </b></span><br />
<span style="font-family: "arial" , sans-serif;"><br /></span>
<span style="font-family: "arial" , sans-serif;">To answer this question,
reflect upon your current sales and marketing situation: If
your current ad buys are advancing your sales so much that your sales goals are
not a concern or thought, keep buying only ads. But, if achieving the upcoming
year’s sales goals and maximizing relationships that can lead to new customers or
clients is on your mind this time of year, make a necessary change to the ways
in which you market your products or services and begin to reach more targets.</span></div>
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<span style="font-family: "arial" , sans-serif;"><a href="http://www.eberlycollardpr.com/contact-us.asp"><b>Contact us</b></a><b> for a free assessment of your public relations needs.
We’ll show you how to utilize public relations to connect with more qualified
contacts during 2017 and build brand equity that generates leads. Learn more: </b><a href="http://www.eberlycollardpr.com/"><b>www.eberlycollardpr.com</b></a><b>. </b></span></div>
Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-1512980607409949883.post-55525343067935547752016-11-18T11:47:00.000-05:002016-11-18T11:47:19.188-05:00<div style="text-align: center;">
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<h2 style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: center; text-autospace: none;">
<b><span style="font-family: "arial" , sans-serif; font-size: 16pt;"><span style="color: #6aa84f;">BELFOR Property Restoration Comes
to the Rescue</span></span></b></h2>
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<span style="font-family: "arial" , sans-serif;">The students,
faculty and staff of West Clark Community Schools in Henryville, IN, thought
the afternoon of March 2, 2012 would be like any other typical day. Little did
they know, a catastrophic F-4 tornado would soon destroy their school and most
of the community in which they lived.</span></div>
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<span style="font-family: "arial" , sans-serif;">It was only 20 minutes
after the students had been sent home early from class as a safety precaution
that the devastating storm hit. This forced several bus drivers and their
passengers to take emergency shelter in a church basement, homes of area
residents, or whatever other refuge they could find. <o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;">Astonishingly,
no one was injured during the horrific storm. However, three of the buses as
well as the entire school, were completely demolished by 170 mph winds, and the
destruction only took 23 seconds. What at first seemed like an irreparable
disaster would soon become a miraculous recovery at the hands of BELFOR
Property Restoration.<o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;">BELFOR Property
Restoration is the leading company in integrated disaster recovery and property
restoration services in North America. The company specializes in fixing damages
caused by fire, water, wind, and other catastrophes. No matter what time
of day or night, BELFOR is designed to respond to any property disaster or emergency.
<o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;">In the case of
Henryville, IN, the BELFOR restoration experts were challenged with the
important job of restoring the community’s combined elementary, middle and high
school campus. <o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;">There were
several difficult hurdles BELFOR faced when setting to work on the restoration
project. The first included an accelerated timeline of five months, because
school administrators wanted everything to be ready by the beginning of the next
school year in August. <o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;">Securing
temporary facilities where classes could resume as soon as possible was very
important because the children needed a place to continue learning during the
restoration. The alternative would have been to allow students to fall behind
in their studies, which was not a viable option. <o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;">Negotiating
with building and restoration product manufacturers to fast-track orders and
deliver materials needed on the job site would have been a definite obstacle,
if not for BELFOR’s large buying power and persuasive project managers.
Expediting product acquisitions for the constructive restoration project was
essential to the preplanned timeline. <o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;">Increasing
manpower to ensure on-time completion while minimizing overtime costs was another
challenge of the job. The restoration team generated a structured schedule of
planning and execution to streamline processes, with a system of numerous
checks and balances. <o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;">One milestone
centered around the fact BELFOR was able to obtain a ruling from the labor
board to use both union and non-union crews on the project. Not an easy undertaking,
this enabled a more robust work calendar with an experienced team working in
carefully arranged shifts. On average, a collective workforce of 300 worked on
site day and night. <o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;">John Prater, president of Praters
Flooring, participated in the restoration. “The challenge of working on schools
that have been so damaged by tornadoes is the enormous scope of work that has
to be performed in a relatively short period of time without sacrificing
quality,” he said in an article for <i>Disaster
Resource</i>. “You want the community to be able to get back to some sort of
normalcy as quickly as possible.” <o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEBC4jGWOzjYBf3CW3dN90qLUyElGOcuWhr-jbJZisEYP3U2sUxUdw9uI74wmx80uRJBiL3XqlAb1ZEDgWzZiP_WdlCnXq3NLnGRod5ncgjuFJMvERe_xnyk-RvJH2ZQXN-PRNi9oa5f2v/s1600/blog4.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEBC4jGWOzjYBf3CW3dN90qLUyElGOcuWhr-jbJZisEYP3U2sUxUdw9uI74wmx80uRJBiL3XqlAb1ZEDgWzZiP_WdlCnXq3NLnGRod5ncgjuFJMvERe_xnyk-RvJH2ZQXN-PRNi9oa5f2v/s400/blog4.png" width="400" /></a></div>
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<span style="font-family: "arial" , sans-serif;">There were several different horrifying
images and videos playing in the news coverage following the tornado. However,
the actual video surveillance footage from the AXIS Communications Fixed Dome
Network Camera technology the school had in place was alarming, yet educational.<o:p></o:p></span></div>
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<div class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; mso-add-space: auto;">
<span style="font-family: "arial" , sans-serif;">“Having the video footage of the actual
building being destroyed was amazing from the standpoint that we got to see in
detail what wind like this, what a weather event like this, actually does to a
structure,” said Dr. Glenn Riggs, principal of Henryville Elementary School, as
quoted by <i>Disaster Resource</i>. <o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "arial" , sans-serif;">The surveillance footage proved to be
quite a helpful reference point for BELFOR and its team. If there were questions about what fixtures
should be installed where, the teams were sometimes able to review the footage
and find their answers. <o:p></o:p></span></div>
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<b><span style="font-family: "arial" , sans-serif;">The
Striking Solutions<o:p></o:p></span></b></div>
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<br /></div>
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<span style="font-family: "arial" , sans-serif;">It only took BELFOR two weeks to prepare
a temporary facility for elementary school classes to resume. The team also found
a temporary location in three weeks for high school classes. The company worked
with school board officials, administrators, local authorities, and the
insurance adjuster to develop and implement a plan to salvage and bring up to
code a couple of old buildings. <o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;">While the workers were aggressively
trying to make these temporary facilities fit for classrooms, they were also
recovering, cleaning and delivering contents from the tornado-damaged site. The
team brought a sense of calm to what would have normally been a very stressful
situation. <o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;">Before BELFOR could begin restoring the
demolished site where the original school once stood, they had to secure its
surroundings to protect the facility from vandalism, theft, or further damage.
Thus, a security fence was built around the massive property. <o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLy5uqN2gZb0RoZRVW6oT7-i9imDPTgVNFZADck7yUrn0VO_FlG3olxtlxjO5A9xKFfwudQLF0lpF9pPOBQsmeY5DxQunmmrSHV16NOucxuIAzvW8_GifuVn6JJK7jhmb4oNoV1WGVXx80/s1600/blog5.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLy5uqN2gZb0RoZRVW6oT7-i9imDPTgVNFZADck7yUrn0VO_FlG3olxtlxjO5A9xKFfwudQLF0lpF9pPOBQsmeY5DxQunmmrSHV16NOucxuIAzvW8_GifuVn6JJK7jhmb4oNoV1WGVXx80/s400/blog5.jpg" width="400" /></a></div>
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<span style="font-family: "arial" , sans-serif;">Nearly 70 percent
of the 220,000-square-foot school was gutted, leading to major interior
renovations and reconstruction of essential walls and skeletal structures. In
addition, from the ground up, the remaining 30 percent had to be demolished and
rebuilt. <o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;">A few of the school’s new features
include: HVAC equipment, wiring, drywall, ceiling tiles, floor coverings,
cabinets, windows, and a roof-deck and roof. Any of the unused contents from
the temporary schools were cleaned, packed up and stored in an off-site
warehouse. <o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJg7vk15fJQACLvYV3vbOfrcrWqiIBNsx5jYwMXJhrPQPqVy2JK89rZHLaa4XvdQ15J0ojWvzT3U-H5aD1H061VXV4BYF8oON1LnZ77DNCxmHankbsHXIGBKEJlGcwY-ouRFJTMZjr1qge/s1600/blog6.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJg7vk15fJQACLvYV3vbOfrcrWqiIBNsx5jYwMXJhrPQPqVy2JK89rZHLaa4XvdQ15J0ojWvzT3U-H5aD1H061VXV4BYF8oON1LnZ77DNCxmHankbsHXIGBKEJlGcwY-ouRFJTMZjr1qge/s400/blog6.jpg" width="400" /></a></div>
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<span style="font-family: "arial" , sans-serif;">Once the hardworking team had
accomplished the nearly impossible rebuilding of the school, they engaged several
specialists, including an Industrial Hygienist, who tested for various
unsanitary elements such as mold. Remarkably, the BELFOR team and its
associates were able to accomplish the seemingly unachievable goal to have the
school up and running by the beginning of the next school year.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFNByLcJoPVVYrcrVEe0ff-1yov18k_0T2dHkKzAqPE-RDInNoPpBUvg63zOJF7AMjjsczFTDF9Fetq9gMBLVSCJwhWm-6kWuFOGTqluGhdjnbIeCAH6IjVFRc1noD_SiwPSfCvfU1FqgM/s1600/blog7.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFNByLcJoPVVYrcrVEe0ff-1yov18k_0T2dHkKzAqPE-RDInNoPpBUvg63zOJF7AMjjsczFTDF9Fetq9gMBLVSCJwhWm-6kWuFOGTqluGhdjnbIeCAH6IjVFRc1noD_SiwPSfCvfU1FqgM/s400/blog7.jpg" width="400" /></a></div>
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<span style="font-family: "arial" , sans-serif;">“One of the key things that people can
learn from this is that damage is unpredictable,” said Vernon Duty, National
Accounts Manager with BELFOR. “With a hurricane, you have three or four days’
notice, maybe more. But a tornado, which is a threat in significant portions of
the country, could happen unexpectedly,” he explained in the <i>Disaster Resource</i> article. <o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;">According to
Duty, the fact tornados have such unforeseen effects is something that should
prompt communities, business owners, school and hospital administrators, and
everyone to plan for the unexpected well in advance. While no one is ever fully
prepared for a natural disaster of this magnitude, creating and distributing a
framework for action prior to the need is key. <o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgL6peQ6u2Jq3uJO_7RINpBCiXfDyMym64N3bl-w3yCYw7SRmSPxHrSHoHm7Cydjsbz1prhe-NZmzXhzD0MmsvcSaIJqL5hkt5pcoibFxuvSgvK0OTNY1LdraO0udJayNvXMGRzC-URLwg5/s1600/blog8.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgL6peQ6u2Jq3uJO_7RINpBCiXfDyMym64N3bl-w3yCYw7SRmSPxHrSHoHm7Cydjsbz1prhe-NZmzXhzD0MmsvcSaIJqL5hkt5pcoibFxuvSgvK0OTNY1LdraO0udJayNvXMGRzC-URLwg5/s400/blog8.jpg" width="400" /></a></div>
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<span style="font-family: "arial" , sans-serif;">For the West
Clark community, fortunately, BELFOR was able to come to the rescue, restore
laughter and cheer to the school’s hallways, and leave the site even better
than it had been before the storm of a lifetime.</span><br />
<span style="font-family: "arial" , sans-serif;"> </span></div>
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<span style="font-family: "arial" , sans-serif;">Learn more: </span><a href="http://www.belfor.com/"><span style="font-family: "arial" , sans-serif;">www.belfor.com</span></a><span style="font-family: "arial" , sans-serif;">. <o:p></o:p></span></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1512980607409949883.post-57627311979306191602016-10-12T15:28:00.001-04:002016-10-12T15:28:35.258-04:00<h2>
<span style="color: #38761d; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></h2>
<h2>
<span style="color: #6aa84f; font-family: "arial" , "helvetica" , sans-serif;">White Paper: Influencer Marketing </span></h2>
<h3>
<span style="color: #6aa84f; font-family: "arial" , "helvetica" , sans-serif;"><i>Why Influencers are Important for your Business and Brand</i></span></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLOT6VQHphUl_jWAU_9WwIQy292MNgzYA2-2aQHPVa4_0kaci-cmZ8AcRF9d1hDnWSXN3FvQpoLiHmcOVyRmeKqMNheY0FwbHTN4AmHs3_yVHcTgeuLvjFhhpoPfNBgdj0wiy1jgrfd7cB/s1600/-----+3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLOT6VQHphUl_jWAU_9WwIQy292MNgzYA2-2aQHPVa4_0kaci-cmZ8AcRF9d1hDnWSXN3FvQpoLiHmcOVyRmeKqMNheY0FwbHTN4AmHs3_yVHcTgeuLvjFhhpoPfNBgdj0wiy1jgrfd7cB/s400/-----+3.jpg" width="400" /></a></div>
<b style="background-color: white; font-family: arial, helvetica, sans-serif;"><span style="border: 1pt none; color: #171717; padding: 0in;">The term “Influencer” has become so synonymous with successful
marketing practices, the Cambridge Dictionary has actually added a new
definition of the word.</span><span style="border: 1pt none; color: #171717; font-size: 10pt; padding: 0in;"> </span></b></div>
<div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<b><span style="border: 1pt none; color: #171717; font-size: 10pt; padding: 0in;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></b></div>
<div class="MsoNormal" style="background: white; line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><i><span style="border: 1pt none; color: #171717; font-size: 10pt; padding: 0in;">Influencer</span></i></b><span style="color: #171717; font-size: 10pt;"><o:p></o:p></span></span></div>
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<b><i><span style="border: 1pt none; color: #171717; font-size: 10pt; padding: 0in;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></i></b></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><i><span style="border: 1pt none; color: #171717; font-size: 10pt; padding: 0in;">Noun. Marketing Term:</span></i></b><span style="color: #171717; font-size: 10pt;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-left: 7.5pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in; text-indent: -.25in;">
</div>
<ul>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;"> </span><b style="text-indent: -0.25in;"><span style="border: 1pt none; color: #171717; font-size: 10pt; padding: 0in;">“A person or group that has the ability to
influence the behavior or opinions of others: The influencer is the individual
or group whose effect on a purchase decision is in some way significant or
authoritative.”</span></b></span></li>
</ul>
<span style="background-color: white; color: #171717; font-family: arial, helvetica, sans-serif; font-size: 10pt;">It is true. Much like in personal life, many
in business are influenced, convinced or persuaded by others to change or alter
their thinking, opinions, practices, or decisions.</span><br />
<div class="MsoNormal" style="background: white; line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="color: #171717; font-size: 10pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="color: #171717; font-size: 10pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Why not? After all, gleaning new insight and
information from trusted contacts who have either experienced the products or
services of a business - or who are familiar with but not part of the brand or
source - is a means to a credible reference.<o:p></o:p></span></span></div>
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<span style="color: #171717; font-size: 10pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="color: #171717; font-size: 10pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">For years, many in marketing have heard the
coined phase, “Word of Mouth.” An old adage, the concept has served its purpose
for years in terms of generating interest in brands and their products or
services. But, for those willing to stay tuned regarding this mindset’s more
modernized trend shift, the positive impact of influencers on sales and marketing
can be astounding.</span><span style="font-family: "georgia" , serif;"><o:p></o:p></span></span></div>
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<span style="color: #171717; font-family: "georgia" , serif; font-size: 10.0pt;"><br /></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span style="border: 1pt none; color: #171717; font-size: 10pt; padding: 0in;">So, then, exactly what is
“Influencer Marketing”?</span></b><span style="color: #171717; font-size: 10pt;"><o:p></o:p></span></span></div>
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<b><span style="border: 1pt none; color: #171717; font-size: 10pt; padding: 0in;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></b></div>
<div class="MsoNormal" style="background: white; line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="color: #171717; font-size: 10pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Start by setting aside the outdated approach
to one-way marketing messages. You know it well- the timeworn method of static
messages about a business and that which it sells, hoping the information
resonates with sales leads, customers or clients.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="color: #171717; font-size: 10pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
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<span style="color: #171717; font-size: 10pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Now, think about two-way and interactive
marketing based upon the influence of others. Neither your marketing staff, nor
your sales team have the power to influence your customers like others
do. </span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH5Q4IKfb5nHZR4AaDXLs6HUTpsdq9P5xjCJ5ypa8L9CmiSsoY14aUUTzBYMG0edgUF5AceTV0nXgTgajHKWJYD-7qY7zJJr00Gyqc8Ewu9tgVjl5iJxmTXv2_Uw8ffXqy1fDkMqVI8PaL/s1600/blog2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="185" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH5Q4IKfb5nHZR4AaDXLs6HUTpsdq9P5xjCJ5ypa8L9CmiSsoY14aUUTzBYMG0edgUF5AceTV0nXgTgajHKWJYD-7qY7zJJr00Gyqc8Ewu9tgVjl5iJxmTXv2_Uw8ffXqy1fDkMqVI8PaL/s400/blog2.png" width="400" /></a></div>
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<b style="background-color: white; font-family: arial, helvetica, sans-serif;"><span style="border: 1pt none; color: #171717; font-size: 10pt; padding: 0in;">Who are these all-important
influencers?</span></b></div>
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<b><span style="border: 1pt none; color: #171717; font-size: 10pt; padding: 0in;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></b></div>
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<span style="color: #171717; font-size: 10pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">For one, they are not you. Influencers in
marketing include those reputable contacts who are not part of your personnel
and have earned the trust of people within your target audience sectors. They
are reliable third-party influencers who have built a follower, fan or reader
base that is often swayed by their recommendations, written content and
expressed opinions.<o:p></o:p></span></span></div>
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<span style="color: #171717; font-size: 10pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">The list of possible influencers is long, and
good that it is. Influencers with whom you should be interfacing for the
benefit of your brand are editors, journalists, columnists, bloggers, vloggers,
industry experts, renowned analysts, social media gurus, and others who are
authorities within your industry as well as the scope of how you conduct
business.<o:p></o:p></span></span></div>
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<span style="color: #171717; font-size: 10pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span style="border: 1pt none; color: #171717; font-size: 10pt; padding: 0in;">Those who possess the platform
to endorse your marketing messages, boost your acclaim, or drive others to
purchase your products or services- they are the influencers you want and need
to know. As you ramp up for 2017 marketing budget allocations, consider these
stats:</span></b></span></div>
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</div>
<br />
<ul>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;"> </span><span style="color: #171717; text-indent: -0.25in;">84% of marketers plan to implement Influencer Marketing programs
within the next 12 months. ~ eMarketer study.</span></span></li>
</ul>
<ul>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;">From 2014 to 2016, traditional paid advertising has dropped in
favor, whereas Influencer Marketing has grown. ~ Nielson finding.</span></li>
</ul>
<ul>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;"> </span><span style="color: #171717; text-indent: -0.25in;">Influencer Marketing now requires public relations managers to
interact with an increasing number of external contacts who have the power and
platforms to advocate for or endorse a business. ~ Eberly & Collard Public
Relations focus group.</span></span></li>
</ul>
<b style="text-indent: -0.25in;"><span style="border: 1pt none; color: #171717; font-size: 10pt; padding: 0in;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Four Strategies to Build Relationships with Influencers</span></span></b><br />
<b style="text-indent: -0.25in;"><span style="border: 1pt none; color: #171717; font-size: 10pt; padding: 0in;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></b>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVOBOOOdybMUfjlfAcdR-bQgu3ULoKKCd4gdAfDRjhF7zuxS9pJrM08RrlnBuAdUwt8dwd4jF2yPkcYp90rLKHa0p_fd-PUkMTKHdOlG6OF1T4eMK_GfUg1YsY2SLPb_N3ehRzPFx4iV-h/s1600/blog+copy.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVOBOOOdybMUfjlfAcdR-bQgu3ULoKKCd4gdAfDRjhF7zuxS9pJrM08RrlnBuAdUwt8dwd4jF2yPkcYp90rLKHa0p_fd-PUkMTKHdOlG6OF1T4eMK_GfUg1YsY2SLPb_N3ehRzPFx4iV-h/s200/blog+copy.jpg" width="147" /></a></div>
<b style="background-color: white; font-family: arial, helvetica, sans-serif;"><i><span style="border: 1pt none; color: #171717; font-size: 10pt; padding: 0in;">Start with strategic content
marketing:</span></i></b><br />
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<b><i><span style="border: 1pt none; color: #171717; font-size: 10pt; padding: 0in;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></i></b></div>
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<span style="color: #171717; font-size: 10pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">In order to gain the endorsement of external
influencers, your business should first define strategic and long-term
marketing outreach and publicity goals. This includes uncovering how you brand
is currently being perceived by your customers, clients and others, and how you
would like to enhance those perceptions. Begin to develop brand-augmentation
messaging points, sound bites and innovative forms of print and digital
self-published content. The most effective content will be formulated and
disseminated with a clear and creative approach.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="color: #171717; font-size: 10pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="color: #171717; font-size: 10pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Rather than “telling” or “informing” your
targets how they should perceive your brand, offer them engaging and
resourceful information that causes them to view your business as an industry
helpmate or supportive analyst. Self-publish this written and video content via
your owned media- i.e., your website, blog and social media channels, giving
your customers and prospects a solid reason to keep your URLs in their feeds.</span></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><i><span style="border: 1pt none; color: #171717; font-size: 10pt; padding: 0in;"><br /></span></i></b></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><i><span style="border: 1pt none; color: #171717; font-size: 10pt; padding: 0in;">Find and engage trusted
influencers:</span></i></b><span style="color: #171717; font-size: 10pt;"><o:p></o:p></span></span></div>
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<b><i><span style="border: 1pt none; color: #171717; font-size: 10pt; padding: 0in;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></i></b></div>
<div class="MsoNormal" style="background: white; line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="color: #171717; font-size: 10pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Next, research a diverse group of external
contacts, businesses, media outlets, industry associations, and a range of
influential connections in, around and involved in your field. Determine good
influencers for your brand by studying their potential applicability and
viability for being ambassadors for your business. If they have a known and
existing trust factor among your customer- or client-types, and they own a
share of voice to effectively persuade your targets, initiating an authentic
relationship with the influencer(s) is beneficial.<o:p></o:p></span></span></div>
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<span style="color: #171717; font-size: 10pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="separator" style="clear: both;">
</div>
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<span style="color: #171717; font-size: 10pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Look for influencers in relative places to
your business, such as popular social media enthusiasts, qualified professional
associations, well-attended conferences or tradeshows, B-to-B or B-to-C online
forums and blogs, top 20 trade publications, top 100 (or more) business or
mainstream media outlets, and anywhere communities have formed that could yield
proactive, positive interactions. Engage and interface with these influencers
as an ongoing matter of day-to-day activity for your business. Get involved,
stay connected, be social, and actively participate.</span><span style="font-family: "georgia" , serif;"><o:p></o:p></span></span></div>
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<span style="color: #171717; font-family: "georgia" , serif; font-size: 10.0pt;"><br /></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><i><span style="border: 1pt none; color: #171717; font-size: 10pt; padding: 0in;">Execute press and media
relations:</span></i></b><span style="color: #171717; font-size: 10pt;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<b><i><span style="border: 1pt none; color: #171717; font-size: 10pt; padding: 0in;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></i></b></div>
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<span style="color: #171717; font-size: 10pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Edit the above-mentioned content in Associated
Press style, and implement tactical public and media relations to produce
earned media. Draft press releases, news briefs, product notices, completed
project announcements, and other media outlet-focused narratives regarding your
business, personnel, news, awards, and accomplishments. Submit these official
content documents to a list of well-researched editors, reporters and media
members, and follow-up with them by way of media relations best practices.<o:p></o:p></span></span></div>
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<span style="color: #171717; font-size: 10pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="color: #171717; font-size: 10pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Take time to uncover where, when and how your
customers, prospects and leads tend to read or view their news. It is these
media outlets to which you should submit customized releases. In turn, as
select media outlets publish or report your news, they will naturally act as
influencers, which can lead your target audiences to your website or other
forms of connecting with your company. Media-endorsed information about your
business is one of the surest ways to increase branding and sales.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="color: #171717; font-size: 10pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><i><span style="border: 1pt none; color: #171717; font-size: 10pt; padding: 0in;">Cultivate and maintain your
brand influencers:</span></i></b><span style="color: #171717; font-size: 10pt;"><o:p></o:p></span></span></div>
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<b><i><span style="border: 1pt none; color: #171717; font-size: 10pt; padding: 0in;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></i></b></div>
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<span style="color: #171717; font-size: 10pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">In all of your Influencer Marketing efforts,
remain true to the brand standards your business holds sacred. Adhere to a set
of guidelines that makes it possible for everyone within your organization to
create and grow relationships with influencers.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="color: #171717; font-size: 10pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="color: #171717; font-size: 10pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">As you develop new informational content of
interest to your audiences and invite the influencers to share it with the
contacts who admire them, be sure to include key search words and URL links in
subtle ways.</span></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #171717; font-size: 10pt;">Though, do not oversaturate the content with promotional or sales
information. Your influencer campaign content should be purposed to form both
inbound and outbound leads activity through non-sales language. Yet, it should
have an attention-grabbing and a value-added informational tone. </span></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="color: #171717; font-size: 10pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="color: #171717; font-size: 10pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">As you proceed with cultivating relationships
with the influencers, think of them as allies for your brand. Provide mutually
beneficial support to those willing and able to persuade, refer or guide their
followers toward you and your business.<o:p></o:p></span></span></div>
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<span style="color: #171717; font-size: 10pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
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</div>
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<span style="color: #171717; font-size: 10pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">By implementing Influencer Marketing rife with
valuable content, your business will become known as offering value, data and
insight to your customers, or those who could become customers. If well
planned, your content will be shared and re-shared by others, going viral and
building new forms of outreach and impressions. Finally, your business will
breed new relationships with significant, persuasive contacts paramount to your
sales and marketing success.</span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhp6PBpZygLh-XStBZadafg-wr1eWzpwBCBhKw8gzh0vCwe6acKrlPv_mCpHVzDUXT8ZivH9_bx5bE1dMj9FsEwIkjegfm1vDLCNmCXZ-vL4N2bQIBxdiyds4APIbJsNzxqOGosLQWtktXm/s1600/blog3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhp6PBpZygLh-XStBZadafg-wr1eWzpwBCBhKw8gzh0vCwe6acKrlPv_mCpHVzDUXT8ZivH9_bx5bE1dMj9FsEwIkjegfm1vDLCNmCXZ-vL4N2bQIBxdiyds4APIbJsNzxqOGosLQWtktXm/s400/blog3.jpg" width="400" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span style="border: 1pt none; color: #171717; font-size: 10pt; padding: 0in;">For a customized campaign to
garner influencer relations for your business, brands, products, and / or services,
contact us... </span></b><span style="color: #171717; font-size: 10pt;"><o:p></o:p></span></span></div>
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<b><span style="border: 1pt none; color: #171717; font-size: 10pt; padding: 0in;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></b></div>
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</div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><i><span style="border: 1pt none; color: #171717; font-size: 10pt; padding: 0in;">Eberly Collard Public Relations
develops and executes regional, national and international public relations
programs for clients that help them join effective communities and
conversations, which evoke new relationships for them with media members,
customers or clients, and relevant influencers. </span></i></b><b><span style="border: 1pt none; color: #171717; font-size: 10pt; padding: 0in;"><a href="http://www.eberlycollardpr.com/contact-us.asp">www.eberlycollardpr.com/contact-us</a></span></b></span></div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1512980607409949883.post-56364664754229001832016-06-29T15:13:00.001-04:002016-06-30T11:28:56.803-04:00Architecture & Construction Strengthen Symbiotic Relationship with the Environment Through Sustainability<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif";">Construction
/ contracting companies and architecture firms were buoyant about the trends predicted
to occur within the industry this year. Many cities throughout the United
States are growing faster than ever, and with urban growth comes the new
opportunities to re-construct parts of the cities that had been long forgotten.
According to Dodge Data & Analytics' 2016 Construction Outlook report, there
is a predicted 6% growth, with the value of construction starting to reach an estimated
$712 billion. The opportunities to build innovative sustainable structures have
surfaced as the demand in sustainability and walkable communities has increased.
According to the American Institute of Architects third-quarter Home Design
Trends Survey, “design elements such as access to public transportation,
multi-generational housing, walkable neighborhoods and mixed-use facilities
dominate homeowner preferences.” As the 2016 foreseen trends continue to take
place, companies are adapting to the changes and progressively making
improvements in sustainable approaches across several of the industries in
which we specialize.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif";"><br /></span>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmZoa9U3CTKFiUVHxVma1X0uuiKUzu67R_Dc94B9fiwKdopUBLGnZ-Df4tbhR9Aza2vDCHu1YXrQwrQTag4hlUCYUj5M08OnNB6c3ySfOvcYE5rl9xqjomxQSVzEwxsCuGH4-FKsUBGcAf/s1600/jeffreybets.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmZoa9U3CTKFiUVHxVma1X0uuiKUzu67R_Dc94B9fiwKdopUBLGnZ-Df4tbhR9Aza2vDCHu1YXrQwrQTag4hlUCYUj5M08OnNB6c3ySfOvcYE5rl9xqjomxQSVzEwxsCuGH4-FKsUBGcAf/s640/jeffreybets.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Credit: Jeffrey Betts</span></td></tr>
</tbody></table>
</div>
<span style="font-family: "arial" , "sans-serif";"></span><br />
<span style="font-family: "arial" , sans-serif;">Changes
in the industry stimulate the need for innovative approaches to old tasks. Eberly
& Collard Public Relations’ experience developing relationships with the
media in the building, construction, and architecture industries are highly
valuable. We have worked with construction companies who implement a variety of
building techniques across the realm. We also manage to keep up with the latest
trends in our industries and are delighted to see the revolutionary
advancements companies are developing towards sustainability.</span><br />
<span style="font-family: "arial" , sans-serif;"><br /></span>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEQhIlhfAW2zkfaBm6zLer5mDKdc9V6a6gEsPglLnXNsRFrVRceTU3CMjgmrvxq7juDV8Nb5911ZKeoU6ki88482em41d5YcQmnlWeMXeptO_LJo7ZB84TTXdxTMMOh7xBnPAX3IGDy026/s1600/Lando+and+Associates%252C+Landscape+Architecture.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="362" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEQhIlhfAW2zkfaBm6zLer5mDKdc9V6a6gEsPglLnXNsRFrVRceTU3CMjgmrvxq7juDV8Nb5911ZKeoU6ki88482em41d5YcQmnlWeMXeptO_LJo7ZB84TTXdxTMMOh7xBnPAX3IGDy026/s640/Lando+and+Associates%252C+Landscape+Architecture.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: left;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Credit: <span style="font-size: x-small;">Lando and Associates, </span></span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;">Landscape Architecture</span></td></tr>
</tbody></table>
<span style="font-family: "arial" , sans-serif;">Our firm’s successful execution of media
relations management and integrated marketing approach often results in the
feature of client projects in trade publications and across several media channels
within their industry. Our services create trade and consumer zeal for our clients'
businesses. The ECPR team invites you to read and view our current online
</span><a href="http://www.eberlycollardpr.com/our-work.asp" style="font-family: Arial, sans-serif;" target="_blank">case-studies</a><span style="font-family: "arial" , sans-serif;"> content. </span><br />
<span style="font-family: "arial" , sans-serif;"><br /></span>
<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif";">Along
with the sustainability trend surging everywhere, the architecture,
construction and commercial building industries represent a pristine area to
apply the concept. “Green building currently accounts for 26-33% of the total
residential market and has helped contribute to the industry's recovery after
the recession, according to Dodge Data & Analytics.” But what exactly separates
the industries from becoming more “green” and moving towards sustainability instead?
Sustainability goes beyond being “green.” It prioritizes the symbiotic
relationship between our species and the environment; it focuses on responsibly
utilizing resources and re-thinking designs that do not have a detrimental
impact. For instance, designing structures that maximize the use of natural
daylight, use sustainable materials such as reclaimed wood, promote cycling
culture in various ways, and integrate geothermal heating and cooling systems. <o:p></o:p></span></div>
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<span style="font-family: "arial" , "sans-serif";"><br /></span></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZWkNc2-iE057xv63Ph97uueQfJQYO8rs7E27xamF3BTN_ttGJb61FAKIxopJ0h5u5QynvuDlGobKr4YASodGkD5uCickyoaPyhRv109MZ97yRDeB4FMIFTZPbZmvNVO2OIUucQUv_B6M2/s1600/asiagreenbuildings.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZWkNc2-iE057xv63Ph97uueQfJQYO8rs7E27xamF3BTN_ttGJb61FAKIxopJ0h5u5QynvuDlGobKr4YASodGkD5uCickyoaPyhRv109MZ97yRDeB4FMIFTZPbZmvNVO2OIUucQUv_B6M2/s640/asiagreenbuildings.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Credit: Asia Green Buildings</span></td></tr>
</tbody></table>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; line-height: 115%;">Publicizing that your
business utilizes sustainable building practices and that it is reshaping
construction or architectural designs to preserve our ecosystem can be
significantly beneficial. Our mission is to promote your business in your
marketplace and leverage publicity into results and revenue.</span></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1512980607409949883.post-50109788987931358192016-03-17T09:39:00.002-04:002016-03-17T09:42:36.210-04:00Using Instagram for Your Business<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif;">With more than
400 million active accounts, Instagram is an exceedingly engaged global
community. The creative context and visual language of this photo-sharing app
is a great way to inspire countless individuals and influence customers or
clients in regard to your brand.</span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgR5_2xXp2a_HKI2wfUTj4IBIZ_BigoYp-m22GMvy7Mmspb-o0NB7wGHRDPfllihoQnzuYW-w9J3ia131hNMusoNqKJlCMXmpQgbQyBSUFXV0fBvZMALv1AAUhb9qoOW90y81QxCAllHqK0/s1600/instagram-for-business.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgR5_2xXp2a_HKI2wfUTj4IBIZ_BigoYp-m22GMvy7Mmspb-o0NB7wGHRDPfllihoQnzuYW-w9J3ia131hNMusoNqKJlCMXmpQgbQyBSUFXV0fBvZMALv1AAUhb9qoOW90y81QxCAllHqK0/s400/instagram-for-business.jpg" width="400" /></a></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif;">Businesses that
use Instagram are able to showcase their products and services in a rich,
visual and viral environment. There are seemingly endless opportunities for businesses
to use the brand-building app effectively. Take our tips into consideration
when looking to shape your company’s Instagram strategy and presence:<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif;"><br /></span></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: 39.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><b><span style="font-family: "arial" , sans-serif;">Establish What Your Company Wants to
Achieve with Instagram: <o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 75.0pt; mso-add-space: auto; mso-list: l0 level2 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "courier new"; mso-fareast-font-family: "Courier New";">o<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><span style="font-family: "arial" , sans-serif;">Start
off by researching and creating a well-formed strategy. You should create clear
goals and concepts that mirror your company’s campaign goals.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 75.0pt; mso-add-space: auto; mso-list: l0 level2 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "courier new"; mso-fareast-font-family: "Courier New";">o<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><span style="font-family: "arial" , sans-serif;">Develop
a schedule that suits the needs of your intended followers, industries and
sectors. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 75.0pt; mso-add-space: auto; mso-list: l0 level2 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "courier new"; mso-fareast-font-family: "Courier New";">o<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><span style="font-family: "arial" , sans-serif;">Brainstorm
lists of ideas, concepts and imagery to fulfill the schedule as well as engage
and involve your B-to-C and / or B-to-B audience(s).<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 75.0pt; mso-add-space: auto;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 39.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><b><span style="font-family: "arial" , sans-serif;">Cultivate a Following:<o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 75.0pt; mso-add-space: auto; mso-list: l0 level2 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "courier new"; mso-fareast-font-family: "Courier New";">o<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><span style="font-family: "arial" , sans-serif;">In
order to gain followers, you have to follow other accounts and “like” their
posts. Influencers in the same industry, clients, and engaging users are a few
suggestions to increase your followings. Create two-way dialogs in this way,
inviting and encouraging others to do the same with you and your business. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 75.0pt; mso-add-space: auto; mso-list: l0 level2 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "courier new"; mso-fareast-font-family: "Courier New";">o<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><span style="font-family: "arial" , sans-serif;">Follow
and interact with others on Instagram specific to your marketing objectives;
work across all of your sales and prospect segmentations to ensure you leave no
important sector unattended. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 75.0pt; mso-add-space: auto;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 39.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><b><span style="font-family: "arial" , sans-serif;">Set a Tone: <o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 75.0pt; mso-add-space: auto; mso-list: l0 level2 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "courier new"; mso-fareast-font-family: "Courier New";">o<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><span style="font-family: "arial" , sans-serif;">It is
important to choose a visual style for your account, such as certain filters to
use, what content each image will focus on, and common language / hashtags to
use for captions. For example, by sticking with the same filters, you establish
a style that becomes recognizable to your followers.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 75.0pt; mso-add-space: auto; mso-list: l0 level2 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "courier new"; mso-fareast-font-family: "Courier New";">o<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><span style="font-family: "arial" , sans-serif;">Conversely,
plan posts and content that is flexible, ultra-creative and interesting. This
involves photos that showcase your business’ brand persona- meaning its
would-be personality or interactive and lively role within your scope of work
or areas of expertise. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 75.0pt; mso-add-space: auto; mso-list: l0 level2 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "courier new"; mso-fareast-font-family: "Courier New";">o<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><span style="font-family: "arial" , sans-serif;">Generate
strategic messages and sound bites to be used in captions and a list of best
practices and posting standards your entire team can practice and implement to
create a cohesive brand-voice. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 39.0pt; mso-add-space: auto;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 39.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><b><span style="font-family: "arial" , sans-serif;">Captivate Your Audience:<o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 75.0pt; mso-add-space: auto; mso-list: l0 level2 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "courier new"; mso-fareast-font-family: "Courier New";">o<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><span style="font-family: "arial" , sans-serif;">Each
post has a story to tell. Use a high-quality image and captivating caption. You
can also cross-post with other social media platforms, such as Facebook and
Twitter, which becomes an easy source of visual content and connectivity throughout
social media platforms.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 75.0pt; mso-add-space: auto; mso-list: l0 level2 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "courier new"; mso-fareast-font-family: "Courier New";">o<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><span style="font-family: "arial" , sans-serif;">Possibly
like no other social media channel, Instagram is shaping up to be the
customized or bespoke online networking tool. Proactive and tactical Instagram
managers create posts that are completely tailored to their brands; unlike
Facebook and twitter, these posts tend to feature a more personalized
“day-in-the-life” view of a business’ inner-workings, news, happenings, and
achievements. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 75.0pt; mso-add-space: auto;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 39.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><b><span style="font-family: "arial" , sans-serif;">Monitor Achievements:<o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 75.0pt; mso-add-space: auto; mso-list: l0 level2 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "courier new"; mso-fareast-font-family: "Courier New";">o<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><span style="font-family: "arial" , sans-serif;">Tracking
the performance of your account will help you and your team stay in tune with what
resonates with your followers. This allows room for improvement; a chance to
evaluate ongoing content goals your company is achieving; and a hands-on look
at that which needs to be achieved. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 75.0pt; mso-add-space: auto; mso-list: l0 level2 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "courier new"; mso-fareast-font-family: "Courier New";">o<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><span style="font-family: "arial" , sans-serif;">As
you develop photo and caption content, experiment with applicable hashtags.
Keep them on-topic and one to two key words most of the time. Don’t forget to
check the general content to which hashtags lead. You may be surprised at which
ones do and do not echo your brand’s messages.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 75.0pt; mso-add-space: auto; mso-list: l0 level2 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "courier new"; mso-fareast-font-family: "Courier New";">o<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><span style="font-family: "arial" , sans-serif;">Monitor
captions with and without hashtags to see which prove successful in gleaning
interaction, likes and online dialog. As you learn what makes your Instagram
effective, repeat the pros and revise the cons.</span></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 75.0pt; mso-add-space: auto; mso-list: l0 level2 lfo1; text-indent: -.25in;">
<span style="font-family: "arial" , sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3zY-j5VBI5ibSNEr54VHd6e1tOHR87a5jJa0VsJpROWiXSAcTMk5l4YivmJX1AsqKrJktFGUga24SrHk0jhyElcGD6GNInPJdYgLimpCuftT-5xHYsKiJoFD116wNOkjyupGAwpPL3-yU/s1600/c015f3582408f51f97909545732ffe77.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="257" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3zY-j5VBI5ibSNEr54VHd6e1tOHR87a5jJa0VsJpROWiXSAcTMk5l4YivmJX1AsqKrJktFGUga24SrHk0jhyElcGD6GNInPJdYgLimpCuftT-5xHYsKiJoFD116wNOkjyupGAwpPL3-yU/s400/c015f3582408f51f97909545732ffe77.jpg" width="400" /></a></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
<div class="MsoNormal">
<b><i><span style="font-family: "arial" , sans-serif;">Remember, with Instagram
now considered the hub where people view the visual identities of businesses,
products, services, and brands- it is a crucial consideration to effectively
promote your business on Instagram. <o:p></o:p></span></i></b></div>
<div class="MsoNormal">
<b><i><span style="font-family: "arial" , sans-serif;"><br /></span></i></b></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif;">Instagram has
been a great way for the Eberly & Collard Public Relations social media
team to successfully promote our services and news throughout the fields of architecture,
construction, interior design, horticulture, and our other industries. We are
helping many of our clients kick-off their own Instagram accounts and other <a href="http://www.eberlycollardpr.com/social-media.asp">social media</a> accounts as well. Check
back to our blog for updates and additional social media insights from our
team, and follow our Instagram: @eberlycollardpr.<o:p></o:p></span></div>
<div class="MsoNormalCxSpMiddle">
<br /></div>
<br />
<div class="MsoNormalCxSpMiddle">
<span style="font-family: "arial" , sans-serif;">For
even more Instagram tips, check out <a href="https://business.instagram.com/gettingstarted" target="">Instagram</a> and <a href="http://blog.hootsuite.com/how-to-use-instagram-for-business">Hootsuite</a>.<o:p></o:p></span></div>
Unknownnoreply@blogger.com3tag:blogger.com,1999:blog-1512980607409949883.post-20113815508436381252015-12-23T08:54:00.003-05:002015-12-23T08:55:41.009-05:00Kick-it in the Kitchen & Bath Industry during 2016! <div style="line-height: 15.0pt;">
<span style="font-family: inherit;">As the calendar year draws to a close, <a href="http://eberlycollardpr.com/services.asp?id=28" target="_blank">kitchen and bath</a> industry
professionals everywhere – from product manufacturers, distributors and
suppliers to interior designers and showroom retailers – are taking stock of
their sales and marketing efforts from 2015.<o:p></o:p></span></div>
<div style="line-height: 15.0pt;">
<span style="font-family: inherit;"><br /></span></div>
<div style="line-height: 15.0pt;">
<span style="font-family: inherit;">With this in mind, any review of a prior year’s marketing
tactics should involve a strategic look ahead to seek innovative methods that
can lead to business growth for the new year.<o:p></o:p></span></div>
<div style="line-height: 15.0pt;">
<span style="font-family: inherit;"><br /></span></div>
<div style="line-height: 15.0pt;">
<span style="font-family: inherit;"><strong>After all, as the favored end-of-year song “Auld Lang Syne”
reminds us, “…times gone by are important to remember.” Recalling the past in
business also guides the process of improving and enhancing our best practices-
including how we market our businesses, services or products. </strong><o:p></o:p></span></div>
<div style="line-height: 15.0pt;">
<span style="font-family: inherit;"><strong><br /></strong></span></div>
<div style="line-height: 15.0pt;">
<span style="font-family: inherit;"><strong>Relative to your <a href="http://eberlycollardpr.com/services.asp?id=28" target="_blank">kitchen and bath</a> business success, the
victories and even potential failures from the last 12 months can help generate
new ideas and create promotional and publicity opportunities for the future.</strong><o:p></o:p></span></div>
<div style="line-height: 15.0pt;">
<span style="font-family: inherit;"><strong><br /></strong></span></div>
<div style="line-height: 15.0pt;">
<span style="font-family: inherit;"><em><b>Point blank:</b></em> Customers and clients have <em>many</em>
choices when it comes to residential and commercial Kitchen and Bath
construction, remodeling and installation projects- making it challenging for
businesses in the field to stay ahead of the competition.</span></div>
<br />
<div style="line-height: 15.0pt;">
<span style="font-family: inherit;">Watch our newest video below and get inspired about a whole new type
of integrated marketing from our team at <a href="http://www.eberlycollardpr.com/" target="_blank">Eberly
& Collard Public Relations</a>. We conceptualize and implement
creative marketing programs to introduce interior designers, architects,
builders, contractors, <em>as well
as consumers</em> to our clients’ Kitchen and Bath businesses, brands,
and product lines. For designers and architects, we publicize their kitchen and
bath design projects through articles, press coverage, advertising, videos, and
all forms of digital and print media. </span><span style="color: #67665d; font-family: Georgia, serif;"><o:p></o:p></span></div>
<div style="line-height: 15.0pt;">
<span style="font-family: inherit;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<iframe width="440" height="386" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/LWUrOv5uGoY/0.jpg" src="https://www.youtube.com/embed/LWUrOv5uGoY?feature=player_embedded" frameborder="0" allowfullscreen></iframe></div>
<div style="line-height: 15.0pt;">
<span style="font-family: inherit;"><br /></span></div>
Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-1512980607409949883.post-63923762884969606132015-12-03T14:55:00.000-05:002015-12-03T14:55:16.099-05:00Smart Design Improves Efficiency and Lands Cover Story<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;">As many public relations practitioners know, our work in regard to media
campaigns can often be misconstrued with its relation to advertising. Advertising
is a viable means to promote a business. However, securing publicity based
editorial and media coverage about the business and its products or services
can yield a near-limitless strategy for publicizing the company and its key
marketing messages.<br /></span></div>
<br />
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;">In the November issue of </span><i style="font-family: inherit;">Civil +
Structural Engineer</i><span style="font-family: inherit;">, our ECPR team secured the following cover and feature
story for one of our clients, the talented Stevens & Wilkinson. </span><span style="font-family: Arial, sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgv_PAkx0Ck0EqInqZ42RUGdNF3sl2qo8YRvJIIpULDJGmSvRzMh7a09u0fJl1mlvkCQKq4mIitU6IloHAMIGDuO5vJ74t1pRi2S_ENWgYuBCUIxuy487jX7ZtCqU7V5CJg77rr2aluAfdq/s1600/1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgv_PAkx0Ck0EqInqZ42RUGdNF3sl2qo8YRvJIIpULDJGmSvRzMh7a09u0fJl1mlvkCQKq4mIitU6IloHAMIGDuO5vJ74t1pRi2S_ENWgYuBCUIxuy487jX7ZtCqU7V5CJg77rr2aluAfdq/s400/1.png" width="343" /></a><br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;">The photos of the Darla Moore School of Business at the University of
South Carolina have enough appeal to speak for themselves, and Stevens &
Wilkinson’s engineering design work has become a thrilling project featured by
this and many other magazines, a project that is now on the path to becoming
the largest net-zero energy building the southeast. – Click to enlarge the images. </span><br /><span style="font-family: Arial, sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIL1ef5NCIDIEpfKZfOiPJ3yZ-dDCuenJx4cUtGBNYBji22WTf5iCs2NAM2_mV9iN7nz6PQzKc82o09XhQ5VsfxGwOI6dLm8BScbk8VpzXpzi1ugdY6rlijSQvWoVcqNJcMdnfIjq_7Y0F/s1600/Photo+1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="233" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIL1ef5NCIDIEpfKZfOiPJ3yZ-dDCuenJx4cUtGBNYBji22WTf5iCs2NAM2_mV9iN7nz6PQzKc82o09XhQ5VsfxGwOI6dLm8BScbk8VpzXpzi1ugdY6rlijSQvWoVcqNJcMdnfIjq_7Y0F/s400/Photo+1.png" width="400" /></a><br /></div>
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<span style="font-family: inherit;">The new Darla Moore School of Business was designed with the goal of
furthering the school’s mission of providing students with top-tier education,
and is slated to achieve LEED Platinum designation from the U.S. Green Building
Council.</span><br /><span style="font-family: Arial, sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhatVxp8TtLWPNxhHPy-sfK_ns0F29A2t-ZjV2o1RYb0WBoLQ82BPgz7VImavnh-b3Tg5_wKZpFkfQ3hXgd8vXj5DJve3MjWoPPNRHVNHN6BDhIMhE9eMsnOqMl8NDbA39U82z9f14klRb6/s1600/Photo+2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="232" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhatVxp8TtLWPNxhHPy-sfK_ns0F29A2t-ZjV2o1RYb0WBoLQ82BPgz7VImavnh-b3Tg5_wKZpFkfQ3hXgd8vXj5DJve3MjWoPPNRHVNHN6BDhIMhE9eMsnOqMl8NDbA39U82z9f14klRb6/s400/Photo+2.png" width="400" /></a><br /></div>
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<span style="font-family: inherit;">We would like to give a huge thank you to the editors at <i>Civil + Structural Engineering</i> for
working with us on this cover story, and congratulations to Stevens &
Wilkinson for an impressive architecture and engineering project. <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;">View the entire November digital issue: <a href="http://www.ow.ly/VqBW5">www.ow.ly/VqBW5</a>. <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;">Learn more about Stevens & Wilkinson: <a href="http://www.stevens-wilkinson.com/">www.stevens-wilkinson.com</a>. <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;">Uncover the ways in which we can assist your design, construction, urban
planning, commercial real estate development, engineering, and / or
architecture business with strategic, dynamic public / media relations and
integrated marketing: <a href="http://eberlycollardpr.com/our-industries.asp">http://eberlycollardpr.com/our-industries.asp</a><o:p></o:p></span></div>
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<br /></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
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<span style="font-family: inherit;">~ ECPR </span><span style="font-family: Arial, sans-serif;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><br /></span></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1512980607409949883.post-54939323395448604182015-11-19T11:47:00.002-05:002015-11-19T11:48:16.701-05:00Designing Spaces with a Sense of Place<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;">Our blog followers often ask us about media coverage our team secures
with or for our clients. Editorial placements for us are an everyday practice,
a part of our integrated marketing services our team enjoys and embraces.
Campaign results run the gamut from trade publications, journals and industry
newsletters to consumer magazines, newspapers and blogs. Then, too, there are
on-air segments via radio and television when applicable for many of our
clients. <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;">Today’s blog post gives you a glimpse at our talented client Ami Austin,
President of Ami Austin Interior Design, who was recently featured in two regional
living / lifestyle magazines. Thanks to all of our editor friends at <i>Memphis Magazine</i> and <i>At Home Memphis & Mid South</i> for
working with us and Ami for these great stories.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<div style="text-align: center;">
<b><span style="font-family: inherit;">At Home Memphis & Mid South</span></b><b><span style="font-family: inherit;"> </span></b></div>
</div>
<br />
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;">We secured this article and interview with our client for inclusion to <i>At Home Memphis & Mid South</i> magazine
regarding design ideas and advice for dining rooms. Be sure to take a look at
the November issue to see the <i>full</i>
feature story and learn more about Ami Austin Interior Design by clicking the
link below.</span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEga9jK5skH0F3fGYS875eMtLOi9JGmgbONcCC01510H2QRRMRqY-8YUHeTvYCaDSls3xRbWhMegJLruOmuYbltAVuPiJ0RwzNal7XckMuopZsN2QTddqyF9EAxrRjibCbePctqT6FyUMvXz/s1600/At+Home.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="257" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEga9jK5skH0F3fGYS875eMtLOi9JGmgbONcCC01510H2QRRMRqY-8YUHeTvYCaDSls3xRbWhMegJLruOmuYbltAVuPiJ0RwzNal7XckMuopZsN2QTddqyF9EAxrRjibCbePctqT6FyUMvXz/s320/At+Home.png" width="360" /></a></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><i>To view the full article and magazine issue,
please visit: </i><b><span style="background: white;"><a href="http://www.ow.ly/UeJH7">www.ow.ly/UeJH7</a></span></b>. (See
pages 40-45 and 97).</span></div>
<br />
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<div style="text-align: center;">
<b style="font-family: inherit;">Memphis Magazine</b></div>
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;">Being a renowned designer in Memphis and the entire region, our client
initially secured this article, while our team helped facilitate aspects of the
interview and planning process. The November issue features an article about
one of Ami’s client’s, Dr. Jonathan McCullers, who sought Ami’s interior design
services to update his three-bedroom townhouse to better reflect his tastes and
lifestyle. Click the link below to see the <i>full
</i>feature story and learn more about the McCullers’ home design story.</span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZ8BX1_wqJHAaDzK09V0L9-CT4AegpPFl0MNfAT9ovQHESYLhidf7XCdYVirkOKMAzc1mgctZF0nNfZ7bGQPcSlEr5q7nB-cDksCrNT0YTa7XTyTC6fN8Zv_oYGe-PfecpvSMrBnK0KqKu/s1600/Memphis.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="257" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZ8BX1_wqJHAaDzK09V0L9-CT4AegpPFl0MNfAT9ovQHESYLhidf7XCdYVirkOKMAzc1mgctZF0nNfZ7bGQPcSlEr5q7nB-cDksCrNT0YTa7XTyTC6fN8Zv_oYGe-PfecpvSMrBnK0KqKu/s320/Memphis.png" width="360" /></a></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><i>To view the full article and magazine issue,
visit: </i><b><a href="http://www.ow.ly/Uix5c">www.ow.ly/Uix5c</a></b>. (See
pages 65-69 and 99).<br /><br /></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;">Learn more about Ami Austin Interior Design: <a href="http://www.amiaustininteriors.com/">www.amiaustininteriors.com</a>. <br /><br /></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;">For designers, architects and builders, take a moment to read about our
specialization in publicity and branding.<br /><br /></span></div>
<div class="MsoListParagraph" style="margin-bottom: 0.0001pt; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: inherit;">·<span style="font-stretch: normal;">
</span><!--[endif]-->Designers: <a href="http://www.eberlycollardpr.com/services.asp?id=29">www.eberlycollardpr.com/services.asp?id=29</a>.<br /><br /></span></div>
<div class="MsoListParagraphCxSpFirst" style="margin-bottom: 0.0001pt; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: inherit;">·<span style="font-stretch: normal;">
</span><!--[endif]-->Architects: <a href="http://www.eberlycollardpr.com/services.asp?id=24">www.eberlycollardpr.com/services.asp?id=24</a>.<br /><br /></span></div>
<div class="MsoListParagraphCxSpLast" style="margin-bottom: 0.0001pt; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: inherit;">·<span style="font-stretch: normal;">
</span><!--[endif]-->Builders: <a href="http://www.eberlycollardpr.com/services.asp?id=35">www.eberlycollardpr.com/services.asp?id=35</a>.<br /><br /></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;">Editors and Journalists, contact us anytime you seek interior / exterior
design-build content or experts in the design, architecture, construction, furniture,
kitchen and bath, and similar industries as quotable sources.<br /><br /></span></div>
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</div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;">~ ECPR </span><span style="font-family: "arial" , sans-serif;"><o:p></o:p></span></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1512980607409949883.post-82261464540652378992015-11-03T09:12:00.000-05:002015-11-03T09:14:18.217-05:00Public Relations for Construction Companies<div class="MsoNormal">
<b><i><span style="color: #171717;"><span style="font-family: inherit;">Getting more construction jobs in 2016… <o:p></o:p></span></span></i></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: inherit;">While new
construction project starts continue to grow across most sectors, the
advancement of sales and marketing goals are still top of mind for <u><span style="color: #171717;"><a href="http://eberlycollardpr.com/services.asp?id=35" target="_blank">construction</a></span></u><span style="color: #171717;">
owners and managers, general contractors, and engineers. The need for more
efficient and results-producing marketing also keeps many building envelope
product manufactures and commercial real estate developers up at night.
Undoubtedly, in a new and evolving era of building and construction, those
working in the industry are up against tough competition to win new jobs. The
promotion of a <u><a href="http://eberlycollardpr.com/services.asp?id=35" target="_blank">construction or development company’s marketing messages</a></u>
is equally as important as timely project delivery, standards compliance and
every other aspect of successful business management. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: #171717;"><span style="font-family: inherit;">For
the industry’s businesses and professionals setting their sights on
unprecedented sales growth for 2016, there are many innovative, available
opportunities to boost brand visibility, generate press campaigns, and develop
integrated marketing. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: #171717;"><span style="font-family: inherit;">At
Eberly & Collard Public Relations, our team has specialized in generating
brand exposure for construction companies and developers for more than a
decade. Give us a minute and a half to watch the following video, and gain ideas
and inspiration to kick-off a robust marketing plan that achieves the type of
results you have been seeking for years. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="color: #171717;"><span style="font-family: inherit;"><br /></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/4HA1xpRvEgI/0.jpg" frameborder="0" height="386" src="https://www.youtube.com/embed/4HA1xpRvEgI?feature=player_embedded" width="440"></iframe></div>
<br />
<span style="font-family: inherit;"><b><span style="color: #171717;">Learn more about our construction industry marketing and public
relations programs, and contact us for a free assessment at </span></b><a href="http://www.eberlycollardpr.com/"><b>www.eberlycollardpr.com</b></a></span><b><span style="color: #171717;"><span style="font-family: inherit;">.</span><span style="font-family: "arial" , sans-serif; font-size: 11pt;"><o:p></o:p></span></span></b>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1512980607409949883.post-41714756032515598472015-10-07T14:56:00.000-04:002015-10-07T14:56:36.109-04:00Stevens & Wilkinson Completes Architecture and Engineering Design for New College of Law Building at Georgia State University<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;">One of our esteemed clients,
<u><a href="http://www.stevens-wilkinson.com/" target="_blank">Stevens & Wilkinson</a></u>, an architecture, engineering and interior
design firm, provided architecture and engineering design services for the new <u><a href="http://law.gsu.edu/" target="_blank">Georgia State University College of Law</a></u> building, which opened its doors this
summer. <o:p></o:p></span></div>
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<br /></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: inherit;">Stevens
& Wilkinson’s project team conceptualized and executed the design
development for the exterior skin, and implemented the <u><a href="http://eberlycollardpr.com/services.asp?id=24" target="_blank">architecture and engineering</a></u> for the building. The completed building features a three-story
public gathering space in the lobby; a two-story active learning space; and
reading and study rooms adjacent to an outdoor garden terrace on the sixth
floor.</span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: inherit; margin-left: 1em; margin-right: 1em;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoSSRsqluAVbVeCEx8Nx-hdboI4DLh7kc3sA7r7sKqA1JgBYe0JLkg0AgHlkvXqsosCUexIXH0nljuSWsd4ho_w09uDVcsCKmB9hmDCAZzuM6AaY420kyNRGsct-XiqzHI3GNqFtYVDODt/s1600/Photo+1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoSSRsqluAVbVeCEx8Nx-hdboI4DLh7kc3sA7r7sKqA1JgBYe0JLkg0AgHlkvXqsosCUexIXH0nljuSWsd4ho_w09uDVcsCKmB9hmDCAZzuM6AaY420kyNRGsct-XiqzHI3GNqFtYVDODt/s400/Photo+1.jpg" width="400" /></a></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: inherit;">Recently, three members of our Eberly &
Collard Public Relations team, Don Eberly, Jeff Collard and Kristen Pappaterra,
had the privilege of joining our client as well as state government and
judicial leaders, alumni, and others for the building’s ribbon-cutting
ceremony. The event and tour
yielded us an in-person vantage point to learn about the design solutions
provided by Stevens & Wilkinson and other members of the project team, information
we will be using to develop and execute an <u><a href="http://eberlycollardpr.com/services.asp?id=35" target="_blank">architecture and construction public relations</a></u> campaign for our client.<br /><br /></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;">Take a look at the
following photos from our tour. Watch for updates on our blog and <a href="https://www.facebook.com/EberlyCollardPublicRelations" target="_blank">Facebook</a> page about the progress of the <u><a href="http://eberlycollardpr.com/what-we-do.asp" target="_blank">public relations campaign</a></u>.<br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCv2pADkP8SLgCyI52bp-SBoRpfS8tFcm0XDMxLbbZmhiIj_rMD7MvT6qnSJbdLnEVE1vKr89d8iLIZURcKjuQV54gztcJNvmmiRYCbGdWYK4J-oXxmfo0vHWTgkB0Opq2ZOc5pakNwhma/s1600/Photo+2.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: inherit;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCv2pADkP8SLgCyI52bp-SBoRpfS8tFcm0XDMxLbbZmhiIj_rMD7MvT6qnSJbdLnEVE1vKr89d8iLIZURcKjuQV54gztcJNvmmiRYCbGdWYK4J-oXxmfo0vHWTgkB0Opq2ZOc5pakNwhma/s400/Photo+2.JPG" width="300" /></span></a></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: inherit;">The
College of Law Building was <u><a href="http://eberlycollardpr.com/services.asp?id=24" target="_blank">designed</a></u> for collaboration, content sharing
and group learning. It quickly has become the heart of Georgia State University
and a gathering place for both internal and external communities. </span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: inherit;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpwz0e5EfUia8NiJQZ1ss75zv4K9QcNVlefIOteVgGZDUu4p7481PGSo8Lnv_zBcYPvy3Jagg7ku1qGShrf3akvJBLePNz4SlUTvwOMdf1iPnDNORnxFizS4Z_a6_DKvWmQkcfCwRXoqZv/s1600/Photo+3.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: inherit;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpwz0e5EfUia8NiJQZ1ss75zv4K9QcNVlefIOteVgGZDUu4p7481PGSo8Lnv_zBcYPvy3Jagg7ku1qGShrf3akvJBLePNz4SlUTvwOMdf1iPnDNORnxFizS4Z_a6_DKvWmQkcfCwRXoqZv/s400/Photo+3.JPG" width="400" /></span></a></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: inherit;">The lower
level consists of a 230-seat moot courtroom and auditorium, which was designed
for diverse uses, including practice jury or appellate court, learning,
breakout, and legal proceeding areas. <o:p></o:p></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivPBA76wDJM2Je_zksTfAZPs9Szh_2mvhXdEYxngV1or43KitqPK_LDfLnMT6iQChtp-_MGvAdjfLVN7ToUS35EciRWAKCDmJbiMn0r0Z52C1JWru2EUHZNQ3EwJpZ_CEnrLVeJrzgmQOs/s1600/Photo+4.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: inherit;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivPBA76wDJM2Je_zksTfAZPs9Szh_2mvhXdEYxngV1or43KitqPK_LDfLnMT6iQChtp-_MGvAdjfLVN7ToUS35EciRWAKCDmJbiMn0r0Z52C1JWru2EUHZNQ3EwJpZ_CEnrLVeJrzgmQOs/s400/Photo+4.JPG" width="400" /></span></a></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: inherit;">Audio /
visual equipment and devices, including screens that can be lowered from the
ceiling, were specified and installed for students to watch their moot court
performances following learning and exercise sessions. <o:p></o:p></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgq6i9RI_pdu1KbuviORXT67eyU6Z7oi_tdAOzyAuesPRmzCYoOuOPyl_I8AwOp5F3OKZP6kIb7YeAvzFsJJ9CJJcKfnDJEZik0w_xHshFYh1NrgCXhtUdOaGkzzveqJwMw2EzaM8Ej6pv3/s1600/Photo+5.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: inherit;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgq6i9RI_pdu1KbuviORXT67eyU6Z7oi_tdAOzyAuesPRmzCYoOuOPyl_I8AwOp5F3OKZP6kIb7YeAvzFsJJ9CJJcKfnDJEZik0w_xHshFYh1NrgCXhtUdOaGkzzveqJwMw2EzaM8Ej6pv3/s400/Photo+5.JPG" width="400" /></span></a></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;">A world-class conference center with movable walls and breakout rooms is
used for catering and events, which is available for table seating or lecture
format for up to 300 people.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOuWn-L87vYlm5Kp8KJoQmOMO53jcI787WcOZyMz1Fs9u2YhnBI0j7pF-nM7c4KHTs7N6j8aZ-XVSxYYnUrGR9s5cZM1rEUhmzjLnHrBjyKUtJ8oN9FBu0J4ZRZIAkC9Uol3mCdWVRMFbP/s1600/Photo+6.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: inherit;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOuWn-L87vYlm5Kp8KJoQmOMO53jcI787WcOZyMz1Fs9u2YhnBI0j7pF-nM7c4KHTs7N6j8aZ-XVSxYYnUrGR9s5cZM1rEUhmzjLnHrBjyKUtJ8oN9FBu0J4ZRZIAkC9Uol3mCdWVRMFbP/s400/Photo+6.JPG" width="400" /></span></a></div>
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<span style="font-family: inherit;">Access control, turnstile systems, close circuit TV, and fire-rated
glass were <u><a href="http://eberlycollardpr.com/services.asp?id=24" target="_blank">engineered</a></u> by Stevens & Wilkinson to provide security and
safety for the building at large.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzroh8RtD9vcPyqmiWXsabYhCVnTWIYusLS4zueRDkgz7l7FWwNTS9S2mRRsz7yuR7Qhpo4_Svmm_nbnyqYQyPSk5E6bX5hfU8UBmVZBZ9Q4Q1ggN9UkLGS_Mldr-mRO2poI5kxzemZcl_/s1600/Photo+7.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: inherit;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzroh8RtD9vcPyqmiWXsabYhCVnTWIYusLS4zueRDkgz7l7FWwNTS9S2mRRsz7yuR7Qhpo4_Svmm_nbnyqYQyPSk5E6bX5hfU8UBmVZBZ9Q4Q1ggN9UkLGS_Mldr-mRO2poI5kxzemZcl_/s400/Photo+7.JPG" width="400" /></span></a></div>
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<span style="font-family: inherit;">Hallways,
classrooms and offices were designed to take advantage of natural daylighting,
shedding light upon the next generation of lawyers, judges and others who will
study, develop and apply law in the future. <o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEji7o4vHgZJ1lY7wigBPa5RmMJryGAw_QvRYJRQ7K4q7Nb0MO-m_vjW-V0Hki23LxzA0uWCorqlwOZNjIHwHMjW3wp4xFhsX9NlO1eg083YK1CxXnKX_qR37aLe1D1wjCaNcHD8ixEzRlDC/s1600/Photo+8.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: inherit;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEji7o4vHgZJ1lY7wigBPa5RmMJryGAw_QvRYJRQ7K4q7Nb0MO-m_vjW-V0Hki23LxzA0uWCorqlwOZNjIHwHMjW3wp4xFhsX9NlO1eg083YK1CxXnKX_qR37aLe1D1wjCaNcHD8ixEzRlDC/s400/Photo+8.JPG" width="400" /></span></a></div>
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<span style="font-family: inherit;">The academic floors consist of large classrooms and seminar rooms with
flexible learning settings and meeting rooms, commons, and support spaces for
faculty. The design setup is intended for content sharing, with advanced audio
/ visual equipment for learning and technological conveniences.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheTmtzy_5i24BIES_4byGRG1ZplXyhWrslofbD7b454bIp4z-ERRc-u-9NmeTcMOSDf49rLrl0svYfLwFPbSAFIfNF7_lv1NNbPexsDiFLWfLnz5kaA4OJWZPfF7QE3o7u2_tNEJMBvHQD/s1600/Photo+9.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: inherit;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheTmtzy_5i24BIES_4byGRG1ZplXyhWrslofbD7b454bIp4z-ERRc-u-9NmeTcMOSDf49rLrl0svYfLwFPbSAFIfNF7_lv1NNbPexsDiFLWfLnz5kaA4OJWZPfF7QE3o7u2_tNEJMBvHQD/s400/Photo+9.JPG" width="300" /></span></a></div>
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<span style="font-family: inherit;">The law
building’s library is the largest part of the overall concept. The library is
made available only for Georgia State University law students, and is designed
with a variety of environments, such as study rooms, café’s, classrooms, and an
alumni reading room. <o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZw9oEC4eoduD0sj7ov7WN4UNe6GnCU9_tQ8TDZPBSTGejoNQuScjUXTdmiydc_tA5K4lsAH7xJmiToP233GE7ADY3goAgepSxTIjLVX1zulj0Yq4dCGtzuzBmaoNzhvMgGOkeEcxRSfwY/s1600/Photo+10.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: inherit;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZw9oEC4eoduD0sj7ov7WN4UNe6GnCU9_tQ8TDZPBSTGejoNQuScjUXTdmiydc_tA5K4lsAH7xJmiToP233GE7ADY3goAgepSxTIjLVX1zulj0Yq4dCGtzuzBmaoNzhvMgGOkeEcxRSfwY/s400/Photo+10.JPG" width="300" /></span></a></div>
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<span style="font-family: inherit;">The law
library includes a high-density, compact storage system for accessibility and
preservation as well as conference and library workrooms. Its glass box design
style acts as an exterior expression for the entire building.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyH6inXm_1C3vN28jkyKIKVveDq9AOkc8Z-r6Q4DiQ9xIw8k57bkckMbfj9SQhgG3-lJb1pYArPd0buxq-kESbZUsF52bBnUfRcViEOMqnlpceB1QmETdhM_ESeHQQ_jTl_pyeEvbhsKF7/s1600/Photo+11.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: inherit;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyH6inXm_1C3vN28jkyKIKVveDq9AOkc8Z-r6Q4DiQ9xIw8k57bkckMbfj9SQhgG3-lJb1pYArPd0buxq-kESbZUsF52bBnUfRcViEOMqnlpceB1QmETdhM_ESeHQQ_jTl_pyeEvbhsKF7/s400/Photo+11.JPG" width="300" /></span></a></div>
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<span style="font-family: inherit;">The top level includes an exterior garden terrace with native plantings and
an interior reading room with a view overlooking the adjacent Woodruff Park. <o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-gOe7C5s-AZF95Vqjy8WZfA7iZIeAaodPf6WHp5PnKeaDllybUnFEuZaNn4vqt4VOGjAZ5d_-ME40V_9Gr3MMRASyTQtIGXlytphyphenhyphenvCXevsBmC3RU82tQTM_9ekERurhbjuXCVUmKoIUp/s1600/Photo+12.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: inherit;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-gOe7C5s-AZF95Vqjy8WZfA7iZIeAaodPf6WHp5PnKeaDllybUnFEuZaNn4vqt4VOGjAZ5d_-ME40V_9Gr3MMRASyTQtIGXlytphyphenhyphenvCXevsBmC3RU82tQTM_9ekERurhbjuXCVUmKoIUp/s400/Photo+12.jpg" width="400" /></span></a></div>
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<span style="font-family: inherit;">Along with Stevens & Wilkinson’s project partners,
<a href="http://www.smithgroupjjr.com/" target="_blank">SmithGroupJJR</a> and <a href="http://www.harris-smith.com/" target="_blank">Harris+Smith</a>, and builder <span style="color: black; text-decoration: none;"><a href="http://www.mccarthy.com/" target="_blank">McCarthy Building Companies</a></span>, the project team collaborated to design and
deliver a leading-edge building of individual and joint learning that also
offers students, faculty and staff all the customary amenities necessary for
institutional excellence. <o:p></o:p></span></div>
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<span style="font-family: inherit;">Our congratulations to the entire project team for a job
well done. </span><span style="font-family: Arial, sans-serif;"><o:p></o:p></span></div>
<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1512980607409949883.post-52538369039045004072015-09-23T10:57:00.001-04:002015-09-24T17:21:29.667-04:00Top Building Products Chosen by Readers<div class="MsoNormal" style="text-align: left;">
<span style="font-family: inherit;">Throughout the
year, our editor contacts with <i><u><a href="http://www.probuilder.com/" target="_blank">Professional Builder</a></u></i> magazine provide news of the latest and best home building products.
In the August 2015 issue, <i>Professional
Builder</i> featured the “Top 100 Products” selected by the publication’s readers
from the past year. The editors of the magazine, as always, did a top-notch job
of covering the many products of interest. <o:p></o:p></span></div>
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<span style="font-family: inherit;"><br /></span></div>
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<span style="font-family: inherit;">The products
chosen were grouped in eight categories: Windows & Doors, Exterior
Products, Interior Products, Kitchen & Bath, Outdoor Living, Structural /
Insulation / Housewrap, Mechanical / Electrical / Home Tech, and Lines &
Collections- all the best from the <u><a href="http://eberlycollardpr.com/services.asp?id=35" target="_blank">Building and Construction</a></u> industry. <o:p></o:p></span></div>
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<span style="font-family: inherit;">Since all of
the editorially featured products were based upon building professionals’ favorites,
and the 100-featured products are indeed numerous, we decided to choose our own
top product pick from each category to share with our blog readers in summary. </span><br />
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<b style="font-family: inherit;">Windows & Doors – </b><span style="font-family: inherit;">Bi-Parting Patio Door |</span><span style="color: #38761d; font-family: inherit;"> <i><span style="color: #538135; mso-themecolor: accent6; mso-themeshade: 191;">Ply Gem</span></i></span></div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUqWnDAZ6M17hyphenhyphenr1bMTvL6WB-lADKkWYfCeKrvuJXwmbxdMOL49LSFUlJpv8_WdGWZfnZvFW10qVJpiOq-ZLSSkAOk_M_kvd2T82UiXdW5j80-N2YrAUlBAdI3AvGm68SR_9LKxlAWnlXF/s1600/Photo+2+-+Windows+and+Doors.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span style="color: black;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUqWnDAZ6M17hyphenhyphenr1bMTvL6WB-lADKkWYfCeKrvuJXwmbxdMOL49LSFUlJpv8_WdGWZfnZvFW10qVJpiOq-ZLSSkAOk_M_kvd2T82UiXdW5j80-N2YrAUlBAdI3AvGm68SR_9LKxlAWnlXF/s400/Photo+2+-+Windows+and+Doors.jpg" width="400" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i style="font-size: 12.8px;"><span style="font-size: x-small; line-height: 14.2667px;">Photo credit: <u><a href="http://www.plygem.com/wps/portal/plygem" target="_blank"><span id="goog_964877400"></span>Ply Gem</a></u></span></i></td></tr>
</tbody></table>
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<span style="font-family: inherit;">This patio door
is unlike any other. It is available up to 12-feet wide and in 46 exterior
colors. The Ply Gem Windows Mira Premium Impact series is also available in a
variety of sizes, which can become a perfect way to customize both interiors
and backyards. Whether you are an </span><u style="font-family: inherit;"><a href="http://eberlycollardpr.com/services.asp?id=29" target="_blank">Interior Designer</a></u><span style="font-family: inherit;">, </span><u style="font-family: inherit;"><a href="http://eberlycollardpr.com/services.asp?id=35" target="_blank">Builder</a></u><span style="font-family: inherit;">, </span><u style="font-family: inherit;"><a href="http://eberlycollardpr.com/services.asp?id=35" target="_blank">Remodeler</a></u><span style="font-family: inherit;">,
or </span><u style="font-family: inherit;"><a href="http://eberlycollardpr.com/services.asp?id=35" target="_blank">Developer</a></u><span style="font-family: inherit;">, use this door to open up your clients’ walls and wallets. </span></div>
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<span style="font-family: inherit;"><span style="color: #538135; mso-themecolor: accent6; mso-themeshade: 191;"><span style="font-family: inherit;"><br /></span></span></span></div>
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<b style="font-family: inherit;">Exterior Products – </b><span style="font-family: inherit;">Glass Mosaics |</span><span style="color: #38761d; font-family: inherit;"> <i><span style="color: #538135; mso-themecolor: accent6; mso-themeshade: 191;">Marazzi USA</span></i></span></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7dx-u1LP06ciVs42eCFxf6eVkoQsX2f740vNerR9U5Vrh0WA-sdEy-Kualh-BCrQiYyk1FHNpMP_2juTNwksrF7mb8pOdA981V4d7FpVCNEwaLsjYEyDjnwzr62VsXLt7XDc6_p_t-wcd/s1600/Photo+3+-+Exterior+Products.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="285" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7dx-u1LP06ciVs42eCFxf6eVkoQsX2f740vNerR9U5Vrh0WA-sdEy-Kualh-BCrQiYyk1FHNpMP_2juTNwksrF7mb8pOdA981V4d7FpVCNEwaLsjYEyDjnwzr62VsXLt7XDc6_p_t-wcd/s400/Photo+3+-+Exterior+Products.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i style="font-size: 12.8px;"><span style="font-size: x-small; line-height: 14.2667px;">Photo credit: <u><span style="color: #2e74b5;"><a href="http://www.marazziusa.com/" target="_blank"><span id="goog_964877400"></span>Marazzi USA</a></span></u></span></i></td></tr>
</tbody></table>
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<span style="font-family: inherit;">The glistening
colors of Caicos glass mosaics from Marazzi USA have six mottled seascape
colorways from which to choose. We love the modern touch on this art glass, and
it looks great outdoors with its ever-changing light present within a space. </span><a href="http://eberlycollardpr.com/services.asp?id=35" style="font-family: inherit; text-align: left;" target="_blank">Builders</a><span style="font-family: inherit; text-align: left;"> and </span><u style="font-family: inherit; text-align: left;"><a href="http://eberlycollardpr.com/services.asp?id=26" target="_blank">Landscape Architects</a></u><span style="font-family: inherit; text-align: left;"> can upsell jobs with this truly impressive
glass. </span><o:p style="font-family: inherit; text-align: left;"></o:p><span style="font-family: inherit; text-align: left;"> </span></div>
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<b style="font-family: inherit;">Interior Products – </b><span style="font-family: inherit;">Direct-Vent Gas Fireplace |</span><span style="color: #38761d; font-family: inherit;"> <i><span style="color: #538135; mso-themecolor: accent6; mso-themeshade: 191;">Innovative Hearth Products</span></i></span></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0x1C4OtSGTFvfDKLd82vUtTdCCrr9fdUTrYcF_CRK07uU3OtLE_IIMKmu7CS9s0oaXrURX9OO8Uou6JjVLrBJ5IGwKnIma-vjij5XcW4sxj32vywuTCc86ym3cieZfIsy5rvxFOgPvTZy/s1600/Photo+4+-+Interior+Products.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0x1C4OtSGTFvfDKLd82vUtTdCCrr9fdUTrYcF_CRK07uU3OtLE_IIMKmu7CS9s0oaXrURX9OO8Uou6JjVLrBJ5IGwKnIma-vjij5XcW4sxj32vywuTCc86ym3cieZfIsy5rvxFOgPvTZy/s400/Photo+4+-+Interior+Products.jpg" width="293" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i style="font-family: inherit; font-size: 12.8px;"><span style="font-size: x-small; line-height: 14.2667px;">Photo credit: <u><span style="color: #2e74b5; mso-themecolor: accent1; mso-themeshade: 191;"><a href="http://ihp.us.com/" target="_blank">Innovative Hearth Products</a></span></u></span></i></td></tr>
</tbody></table>
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<span style="font-family: inherit;">Our most
favored choice! The Astria Montebello DLXCD Direct-Vent Gas Fireplace is from
one of our own PR clients, Innovative Hearth Products. This fireplace is
available in an array of options, available glass media colors, and an adjustable
flame height to modify the perfect look for any home or applicable commercial
space. For </span><u style="font-family: inherit;"><a href="http://eberlycollardpr.com/services.asp?id=35" target="_blank">Contractors</a></u><span style="font-family: inherit;">, </span><u style="font-family: inherit;"><a href="http://eberlycollardpr.com/services.asp?id=35" target="_blank">Builders</a></u><span style="font-family: inherit;"> and </span><u style="font-family: inherit;"><a href="http://eberlycollardpr.com/services.asp?id=24" target="_blank">Architects</a></u><span style="font-family: inherit;">, find
information about this fireplace online </span><a href="http://astria.us.com/products/montebello-dlxcd" style="font-family: inherit;" target="_blank">here</a><span style="font-family: inherit;">. </span></div>
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<span style="font-family: inherit;"><b>Kitchen & Bath – </b>Ensemble Shower with Freestanding Seat |
<i><span style="color: #538135; mso-themecolor: accent6; mso-themeshade: 191;"><span style="color: #38761d;">Sterling</span></span></i></span></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXpFxFwhnCBq4ELGEP89qLNOuivHV9cWiiod2pS2EqHkCTyrMpVW1krc9EJA0b33Rr5HSYkc4F0ZPi_72GA7cA2IJQGpLloDPUKqHDfK5HwDNj4W3MTqg_4fZUKcAUm-mxXqiQsLttCKF3/s1600/Photo+5+-+Kitchen+and+Bath.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="355" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXpFxFwhnCBq4ELGEP89qLNOuivHV9cWiiod2pS2EqHkCTyrMpVW1krc9EJA0b33Rr5HSYkc4F0ZPi_72GA7cA2IJQGpLloDPUKqHDfK5HwDNj4W3MTqg_4fZUKcAUm-mxXqiQsLttCKF3/s400/Photo+5+-+Kitchen+and+Bath.png" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i style="font-family: inherit;"><span style="font-size: x-small; line-height: 14.2667px;">Photo credit: <u><span style="color: #2e74b5; mso-themecolor: accent1; mso-themeshade: 191;"><a href="http://www.sterlingplumbing.com/" target="_blank">Sterling</a></span></u></span></i></td></tr>
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<span style="font-family: inherit;">Who wouldn’t
enjoy the ability to sit while you relax in the shower? The Ensemble includes
built-in shelves and is available in a neutral color to match any bathroom. The
shower, with its convenience, was designed for the increasing number of buyers
concerned about aging in place. Builders and General Contractors can specify
this product as an upgrade for residential projects as well as medical
facilities. Ensemble is worth a second look for <u><a href="http://eberlycollardpr.com/services.asp?id=28" target="_blank">Kitchen and Bath Remodelers</a></u>
and <u><a href="http://eberlycollardpr.com/services.asp?id=29" target="_blank">Interior Designers</a></u> seeking innovative solutions for projects. </span><br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;"><br /></span></div>
<span style="font-family: inherit;"><b><span style="line-height: 107%;">Ou</span><span style="line-height: 107%;">tdoor Living – </span></b><span style="line-height: 107%;">Hardwood Deck Tiles |
<i><span style="color: #38761d; mso-themecolor: accent6; mso-themeshade: 191;">Advantage Lumber</span></i></span><span style="color: #38761d;"><br /></span></span><br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhf_UOF-JqncBNJIMlDa19PxtFeuMiDqu39aMikZ70a1tCJ9XQYZowKdYyx7Y9i3q5ZyHmaT7VtEZyLUiyXF8OnI4bvlu-o4WeYR3sZy-bVEP0ZZ_O1OP_ojMmHiCXKXbntCF_B7kCa2DcG/s1600/Photo+6+-+Outdoor+Living.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="337" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhf_UOF-JqncBNJIMlDa19PxtFeuMiDqu39aMikZ70a1tCJ9XQYZowKdYyx7Y9i3q5ZyHmaT7VtEZyLUiyXF8OnI4bvlu-o4WeYR3sZy-bVEP0ZZ_O1OP_ojMmHiCXKXbntCF_B7kCa2DcG/s400/Photo+6+-+Outdoor+Living.png" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i style="font-family: inherit;"><span style="font-size: x-small; line-height: 14.2667px;">Photo credit: <u><span style="color: #2e74b5; mso-themecolor: accent1; mso-themeshade: 191;"><a href="http://www.advantagelumber.com/" target="_blank">Advantage Lumber</a></span></u></span></i></td></tr>
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<span style="font-family: inherit;">We are inspired
by this unique deck because it gives the illusion of both a tile and hardwood
foundation. Advantage Lumber offers four types of smooth-surface hardwood tile
and has amazing durability. <u><a href="http://eberlycollardpr.com/services.asp?id=26" target="_blank">Landscape Architects</a></u> and <u><a href="http://eberlycollardpr.com/services.asp?id=31" target="_blank">Lawn and Garden</a></u>
design specialists, take note of the eye-catching coloration of the tile,
giving rise to new options for outdoor room design / build jobs. </span><br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;"><br /></span></div>
<span style="font-family: inherit;"><b>Structural / Insulation / Housewrap – </b>Self-Adhering Underlayment | <i><span style="color: #38761d; mso-themecolor: accent6; mso-themeshade: 191;"><span style="color: #38761d;">Tarco</span></span></i></span><span style="color: #38761d;"><br /></span><br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgA4RlUaaMpN5aiGb55VlGFrwamhCcnOMrioLr7TthGNx1R8TVsP_313oEpwaHuEU-tCsTY_T4C861JOC05Qj1PPSrnSXnLSb9L2Y2QacBlTT9ISY94rXDkGnIZyVkkFaJywILanQEHWu9s/s1600/Photo+7+-+Structural+Insulation+Housewrap.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="343" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgA4RlUaaMpN5aiGb55VlGFrwamhCcnOMrioLr7TthGNx1R8TVsP_313oEpwaHuEU-tCsTY_T4C861JOC05Qj1PPSrnSXnLSb9L2Y2QacBlTT9ISY94rXDkGnIZyVkkFaJywILanQEHWu9s/s400/Photo+7+-+Structural+Insulation+Housewrap.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i style="font-size: 12.8px; text-align: start;"><span style="font-size: x-small; line-height: 14.2667px;">Photo credit: <u><span style="color: #2e74b5; mso-themecolor: accent1; mso-themeshade: 191;"><a href="http://www.tarcoroofing.com/" target="_blank">Tarco</a></span></u></span></i></td></tr>
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<span style="font-family: inherit;">Tarco’s
LeakBarrier EasyLay UDL SA has an impressive amount of uses as a roofing
underlayment. It can be used in shingle, shake, slate, tile, and metal roofing
applications in steep-slope roofing. It is also made from many hardy and robust
components for long-term, weather-barrier performance that anyone from </span><u style="font-family: inherit;"><a href="http://eberlycollardpr.com/services.asp?id=35" target="_blank">builder to construction owner</a></u><span style="font-family: inherit;"> can appreciate.</span></div>
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<span style="font-family: inherit;"><b>Mechanical / Electrical / Home Tech – </b>Wireless Charging Surface | <i><span style="color: #538135; mso-themecolor: accent6; mso-themeshade: 191;"><span style="color: #38761d;">DuPont</span></span></i></span><span style="color: #38761d;"><br /></span><br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKRN5bM_01IfCE_16XvlnkgRL4pkDNEPgqfcyUiO5sxv3N6_fGZ2pQvfawOCW9mndjqeGmSsebYbeU89ybp9vGC9pfaOaLKbBMkmesEJV5MJGgqcbYMPpL5SWSi7iODoHWMNoHbPgaxg0t/s1600/Photo+8+-+Mechanical+Electrical+Home+Tech.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="256" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKRN5bM_01IfCE_16XvlnkgRL4pkDNEPgqfcyUiO5sxv3N6_fGZ2pQvfawOCW9mndjqeGmSsebYbeU89ybp9vGC9pfaOaLKbBMkmesEJV5MJGgqcbYMPpL5SWSi7iODoHWMNoHbPgaxg0t/s400/Photo+8+-+Mechanical+Electrical+Home+Tech.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small;"><span style="line-height: 14.2667px; text-align: start;"><i>Photo credit: </i></span><span style="color: #2e74b5; font-style: italic; line-height: 14.2667px; text-align: start;"><u><a href="http://www.dupont.com/" target="_blank">DuPont</a></u></span></span></td></tr>
</tbody></table>
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<span style="font-family: inherit;">The Corian
Charging Surface will make you want to get rid of those phone or tablet chargers
forever. Nearly all smart devices can be charged with a charging ring from
Duracell Powermat or a charging case. Just connect the ring or case to the
mobile device, and voilà! If this isn’t a </span><u style="font-family: inherit;"><a href="http://eberlycollardpr.com/services.asp?id=28" target="_blank">Kitchen and Bath</a></u><span style="font-family: inherit;"> designers
dream, we aren’t sure what is. </span></div>
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<b>Lines & Collections –<span style="color: #38761d;"> </span></b><i><span style="color: #38761d;">Keystone Hardscapes</span></i><span style="color: #38761d;"><br /></span><br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZ-CBwSuaSN-c0n5Ne20JjwFv8f-oHeMcengWjT05HzuGlc17XrBw_VeJgeFzB1tLLj_3VOt9W1xnezEfniWnt-Wor86KMVxnCzdy4NiDD7MuVh15E3MKS_9IkLrFfOEE5mHgTrDhTHRsv/s1600/Photo+9+-+Lines+and+Collections.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="208" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZ-CBwSuaSN-c0n5Ne20JjwFv8f-oHeMcengWjT05HzuGlc17XrBw_VeJgeFzB1tLLj_3VOt9W1xnezEfniWnt-Wor86KMVxnCzdy4NiDD7MuVh15E3MKS_9IkLrFfOEE5mHgTrDhTHRsv/s400/Photo+9+-+Lines+and+Collections.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i style="text-align: start;"><span style="font-size: x-small; line-height: 14.2667px;">Photo credit: <u><span style="color: #2e74b5; mso-themecolor: accent1; mso-themeshade: 191;"><a href="http://www.keystonehardscapeandconstruction.com/" target="_blank">Keystone Hardscapes</a></span></u></span></i></td></tr>
</tbody></table>
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<span style="font-family: inherit;">Keystone is a
leading provider of hardscape products for landscaping and retaining walls as
well as erosion control and surface stabilization solutions. The company’s
portfolio consists of beautiful stones and borders for a stunning landscape
design for any yard and to suit any </span><u style="font-family: inherit;"><a href="http://eberlycollardpr.com/services.asp?id=26" target="_blank">Landscape Contractors</a></u><span style="font-family: inherit;">’ outdoor room
and patio project portfolio.</span></div>
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<span style="font-family: inherit;">To see the rest
of <i>Professional Builder</i>’s “Top 100 Products”
and read the digital version of the<i> </i>issue,
visit: <a href="http://www.probuilder.com/issue/pb-august-2015">http://www.probuilder.com/issue/pb-august-2015</a>. </span><span style="font-family: inherit;"><o:p></o:p></span><br />
<span style="font-family: inherit;"><br /></span></div>
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<span style="font-family: inherit;">To learn how to
develop media coverage and publicity for your own <u><a href="http://eberlycollardpr.com/services.asp?id=35" target="_blank">building products</a></u>,
take a look at our website’s <u><a href="http://eberlycollardpr.com/what-we-do.asp" target="_blank">What We Do</a></u> and <u><a href="http://eberlycollardpr.com/our-industries.asp" target="_blank">Our Industries</a></u> pages. <o:p></o:p></span></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1512980607409949883.post-31892802202237212112015-09-03T13:28:00.000-04:002015-09-03T13:29:38.557-04:00Get a Jumpstart on Your 2016 Sales and Marketing Plan!<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: left;">
<span style="font-family: inherit;"><br /></span></div>
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<span style="font-family: inherit;">If you are like most
business owners or marketing professionals, you know all too well that
cultivating leads, prospects and sales requires advanced planning. Waiting
until the onset of the new calendar year puts your marketing programs at a huge
disadvantage.</span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: left;">
<b><i><span style="font-family: inherit;">In fact, it is any
marketer’s critical question: What is the best and most strategic step to
keeping powerful and creative marketing momentum alive for a successful
calendar-year ahead? <o:p></o:p></span></i></b></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: inherit;">Strategic marketing plans
can help you reach your target audiences, boost your customer base, enhance
branding, qualify more sales leads, and, ultimately, increase your bottom line.
Not to mention, having a well-written and executed marketing program lends to
the process of setting clear, realistic and measurable objectives for your
sales team and business.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: inherit;">For businesses focused
upon residential and commercial interior design; architecture; building and
construction; kitchen and bath; furniture, accessories and lighting;
horticulture and agribusiness; lawn, garden and landscape; or hardware and
homeware- we customize and execute long-term integrated marketing programs that
generate qualified and quantified sales.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: inherit;">Take a look at the
following video, and gain a whole new perspective about what it means to create
upward growth for your business before the busy 2016 year is upon us.<o:p></o:p></span></div>
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<span style="font-family: inherit;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: inherit;"><iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/RzmcUvTGdpI/0.jpg" frameborder="0" height="386" src="https://www.youtube.com/embed/RzmcUvTGdpI?feature=player_embedded" width="440"></iframe></span></div>
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<span style="font-family: inherit;"><br /></span></div>
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<b><i><span style="font-family: inherit;">Jumpstarting calendar-year
marketing, with the help of a PR firm that fully understands your industry,
guides your customers to recognize why your product or service is better than
or different from the competition.<o:p></o:p></span></i></b></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: left;">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: inherit;">By way of our brief,
no-cost marketing assessment, we can provide you with a proposed strategy for
kicking-off your 2016 brand plan- one that will provision for getting and
staying ahead of the new year.</span><br /><span style="font-family: Arial, sans-serif;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";">Contact us at 404-574-2900.</span><span style="font-family: "Arial",sans-serif;"><o:p></o:p></span></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1512980607409949883.post-10703728982134461262015-08-18T10:05:00.000-04:002015-08-18T14:11:48.044-04:00Old is the New Trend<div class="MsoNormal">
<span style="font-family: "Arial",sans-serif;">Calling all
architects, designers, engineers, developers, and anyone who appreciates the
art and science of repurposing older buildings for new residential and
commercial uses…<o:p></o:p></span><br />
<span style="font-family: "Arial",sans-serif;"><br /></span></div>
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<span style="font-family: "Arial",sans-serif;">Have you seen
the May / June 2015 issue of <i>Retrofit</i>
magazine? In case you missed it, take a look at the following images,
showcasing a feature story our ECPR team secured, written by our very own Don
Eberly, about one of our clients, the very talented Stevens & Wilkinson
architecture, engineering and interior design firm. <o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghGG85leoQdn3mjt-hMaltLOKsQiq9oxeTbn7wFI6PZDtORFeaYglNOucDZNNUsL-GPW6V5RYBPlaRg4K0O4_piIR0RFa5htyV1Z6kYAyMOkteOMNJjQcww19lHSgpMF1rF0Vl3Uf2DUpP/s1600/Cover.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghGG85leoQdn3mjt-hMaltLOKsQiq9oxeTbn7wFI6PZDtORFeaYglNOucDZNNUsL-GPW6V5RYBPlaRg4K0O4_piIR0RFa5htyV1Z6kYAyMOkteOMNJjQcww19lHSgpMF1rF0Vl3Uf2DUpP/s640/Cover.jpg" width="504" /></a></div>
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<span style="font-family: "Arial",sans-serif;">Ponce City
Market, the former Sears, Roebuck & Co. building in Atlanta, was redesigned
into a live-work-eat-shop-play destination. <o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_xQ3RmE125XGr5q5jzDe7ySeDUMl6DUrwrzWK6GfcZCB5ckrd7sKIrexzXPkgG__RlzNx6vsT4S8wTzqoBEiOFr-iLWixidd0AgS1r4D10EPcwUQwEBEBMZGTtdXI1qLoYY6DuCAW2vyV/s1600/Page+1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_xQ3RmE125XGr5q5jzDe7ySeDUMl6DUrwrzWK6GfcZCB5ckrd7sKIrexzXPkgG__RlzNx6vsT4S8wTzqoBEiOFr-iLWixidd0AgS1r4D10EPcwUQwEBEBMZGTtdXI1qLoYY6DuCAW2vyV/s640/Page+1.jpg" width="472" /></a></div>
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<span style="font-family: "Arial",sans-serif;">Atlantans have
watched the adaptive-reuse plan unfold for more than two years, and the area is
abuzz with new interest about what many are calling the building’s rebirth.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8V1jbClkBw5HVhItIG7AKQit4BNPm_IpTcaFEOm7fBCTvOQ9dpkVFVCZxN3i5UsqIqiyECjiG0Tqgfcj62k9L5FzcuH9AAIblVUiqBp5tZuN2F_44nzLohvUGxB8DHm9P1KzXLzS4Y-7p/s1600/Page+2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8V1jbClkBw5HVhItIG7AKQit4BNPm_IpTcaFEOm7fBCTvOQ9dpkVFVCZxN3i5UsqIqiyECjiG0Tqgfcj62k9L5FzcuH9AAIblVUiqBp5tZuN2F_44nzLohvUGxB8DHm9P1KzXLzS4Y-7p/s640/Page+2.jpg" width="467" /></a></div>
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<span style="font-family: "Arial",sans-serif;">Stevens &
Wilkinson, a full-service commercial architecture, engineering and interior
design firm, served as architect for the adaptive reuse and historic renovations
for the new and impressive FLATS at Ponce City Market.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoLRfyjYsTMUrHs9vY1KPVKJ_HiqfL-REKu2H0av_1rZx5VyUOcztJNUyg_yh6deB9ZI0QtFb2_W7lBTGN_RzJHK92rij7RxQoyoHKU2IV-hVpYQnMvYnBf-2PzDgZaaDoOIrbT-Yf36Ok/s1600/Page+3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoLRfyjYsTMUrHs9vY1KPVKJ_HiqfL-REKu2H0av_1rZx5VyUOcztJNUyg_yh6deB9ZI0QtFb2_W7lBTGN_RzJHK92rij7RxQoyoHKU2IV-hVpYQnMvYnBf-2PzDgZaaDoOIrbT-Yf36Ok/s640/Page+3.jpg" width="464" /></a></div>
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<span style="font-family: Arial, sans-serif;">As lead
architect for Ponce City Market’s residential portion of the building, Stevens
& Wilkinson oversaw the comprehensive creation of the FLATS to include a
mix of studios, one-, two- and three-bedroom units, including 17 two-level
lofts.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYDPqNlrGzVBH_v9QD6qM2U_YrF00VywFrhO8lQQ3JBEaBRBCPkm7ATfOGOlJwcwdWIul77ofeOQ6707zApuZYuvJ_oweX8nyr16q3XSKjO6uQ4oSY37yL9A3jx8LfzLroQqwYYhKNn6Wh/s1600/Page+4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYDPqNlrGzVBH_v9QD6qM2U_YrF00VywFrhO8lQQ3JBEaBRBCPkm7ATfOGOlJwcwdWIul77ofeOQ6707zApuZYuvJ_oweX8nyr16q3XSKjO6uQ4oSY37yL9A3jx8LfzLroQqwYYhKNn6Wh/s640/Page+4.jpg" width="462" /></a></div>
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<span style="font-family: "Arial",sans-serif;">Stevens &
Wilkinson had LEED certification in mind when finalizing how the FLATS would be
designed. The energy-efficient appliances coupled with efficiently engineered
mechanical and plumbing systems contributed to the coveted sustainable design
designation. <o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieDCl6Jjp4h3xqB7KituiMXQMAJGsa2Dqb_bA30dvh5wVhvrtZSY2eChPj8mdwU1ogCi_7jEt0qzpyZSJZ3B8ldO0X2LlSiam2aRlb96VeM5fr3LgsYi1SJhfmW-SegW_d0IV3_FRmwIC1/s1600/Page+5.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieDCl6Jjp4h3xqB7KituiMXQMAJGsa2Dqb_bA30dvh5wVhvrtZSY2eChPj8mdwU1ogCi_7jEt0qzpyZSJZ3B8ldO0X2LlSiam2aRlb96VeM5fr3LgsYi1SJhfmW-SegW_d0IV3_FRmwIC1/s640/Page+5.jpg" width="466" /></a></div>
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<span style="font-family: "Arial",sans-serif;">As the largest
adaptive reuse project in Atlanta’s history, the entire Ponce City Market
project is estimated at more than $200 million. The developer, Jamestown, was
the originator for the project. The company conducted market research by
consulting with neighborhood residents to determine the best uses for the
building.</span><br />
<span style="font-family: "Arial",sans-serif;"><br /></span></div>
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<span style="font-family: "Arial",sans-serif;">Kudos to
Stevens & Wilkinson for an architecture design job well done, and our
thanks to the magazine’s editor for her willingness to share this great story
with her readers.</span><br />
<span style="font-family: "Arial",sans-serif;"><br /></span></div>
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<span style="font-family: "Arial",sans-serif;">Read the online
version of the article here: </span><a href="http://ow.ly/MQSBs"><span style="font-family: "Arial",sans-serif;">http://ow.ly/MQSBs</span></a><span style="font-family: "Arial",sans-serif;">.</span><br />
<span style="font-family: "Arial",sans-serif;"><br /></span></div>
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<span style="font-family: "Arial",sans-serif;">Learn more
about Stevens & Wilkinson: <span style="line-height: 15.6933336257935px;"><a href="http://www.stevens-wilkinson.com/">www.stevens-wilkinson.com</a>. </span></span><br />
<span style="font-family: Arial, sans-serif;"><br /></span>
<span style="font-family: Arial, sans-serif;">Discover the
ways in which we manage public relations for architecture firms and other
clients as well as our creative approach to integrated marketing for building
and construction companies, and more: </span><a href="http://www.eberlycollardpr.com/our-industries.asp"><span style="font-family: "Arial",sans-serif;">http://www.eberlycollardpr.com/our-industries.asp</span></a>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1512980607409949883.post-89162247124475901582015-07-21T09:22:00.003-04:002015-07-21T17:17:00.732-04:00Color Perspective: Embracing Trend Colors for Interior and Product Design<div class="MsoNormal">
<span style="font-family: inherit; line-height: 115%;">Twice each
year, international color authority Pantone determines the upcoming season’s
most popular colors in design and fashion called the “Color Report.” These
coveted colors become ongoing inspirations for interior designers, architects,
landscape architects, and residential and commercial product manufactures. <o:p></o:p></span><br />
<span style="font-family: inherit; line-height: 115%;"><br /></span></div>
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<span style="font-family: inherit; line-height: 115%;">This
season’s colors have taken a few steps toward the color spectrum’s earthy
neutrals or, what we might call, a back-to-beautiful-basics approach. With the addition of select harmonizing hues, the new color trends are being accented with a range of soft-to-bold color statements and patterns. <o:p></o:p></span></div>
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<span style="font-family: inherit; line-height: 115%;">Some of our designer clients are addressing the new hues by sourcing design and decor items with
colors motivated from the fall color report- a color-inspired design concept that generates memories of
less-encumbered times. These design themes stem from softer palettes and, at times, are used
with floral patterns, geometric shapes, or even enchanting beach- or tropical-like settings. <o:p></o:p></span><br />
<span style="font-family: inherit; line-height: 115%;"><br /></span></div>
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<span style="font-family: inherit;"><span style="line-height: 115%;">With the
announcement of the </span><a href="http://www.pantone.com/pages/fcr/?season=fall&year=2015"><span style="line-height: 115%;">Fall 2015 Color Report</span></a><span style="line-height: 115%;">, and enthused by the many breath-taking design projects we publicize, our team voted upon our favorite
five color trends for the late-summer and fall seasons. See below, and let us know which you prefer
for your 2015 projects. <o:p></o:p></span></span></div>
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<span style="font-family: inherit;"><b><span style="color: #31849b; line-height: 115%;">Biscay Bay:</span><span style="color: #1dbad9; line-height: 115%;"> </span></b><b><span style="color: #1dbad9; line-height: 115%;"> </span></b><span style="line-height: 115%;">The ECPR favorite!</span></span></div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://www.pinterest.com/pin/509751251549623729/"><img alt="https://www.pinterest.com/pin/509751251549623729/ " border="0" height="400" src="https://s-media-cache-ak0.pinimg.com/736x/1f/cb/b3/1fcbb302e00f8deb0623b4785c0480ff.jpg" style="margin-left: auto; margin-right: auto;" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>Photo Credit: Polyvore</i></td></tr>
</tbody></table>
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<span style="font-family: inherit;"><i><span style="line-height: 115%;"></span></i><span style="line-height: 16.8666667938232px;">Biscay Bay is our team favorite! It combines the serene qualities of blue with the stimulating aspects of green, and is one of the top Pantone colors for fall. The dreamy shade of blue, which we consider somewhat smoky-blue, </span><span style="line-height: 16.8666667938232px;">yields a sophisticated and elegant look, while its cool hue inspires thoughts of tropical waters– both pleasant and inviting. The color is becoming a staple for wall paint options from select top paint brands as well as for lighting and fabric manufacturers. Look for this graceful blue to appear more and more as an interior design accent color.</span></span></div>
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<b><span style="color: #9e63b9; font-family: inherit; line-height: 115%;">Amethyst Orchid:</span></b></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.soirees-southernevents.com/#!Pantone-Color-of-the-Week-Amethyst-Orchid/cw2b/54ff018a0cf27b8ab25b74a6"><i><img border="0" height="400" src="https://s-media-cache-ak0.pinimg.com/736x/e7/67/6d/e7676d2f0d9d2c7d7d3079ea2c3ae647.jpg" style="margin-left: auto; margin-right: auto;" width="266" /></i></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i><span style="font-size: x-small;"><span style="line-height: 16.8666667938232px; text-align: start;">Photo Credit: </span><span style="line-height: 16.8666667938232px; text-align: start;">Soirées Southern Events Planning</span><span style="line-height: 16.8666667938232px;"> </span></span></i></td></tr>
</tbody></table>
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<span style="font-family: inherit; line-height: 115%;">Rich and
vibrant, the Amethyst Orchid adds a distinctive pop of color to wardrobe,
interior design accents and floral arrangements. The hue is intriguing by creating
an eye-catching and bold look. For the floral industry, we see this shade
taking form in centerpiece and decorative accent arrangements for both
interiors and outdoor space. <o:p></o:p></span></div>
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<b><span style="color: #e585bc; font-family: inherit; line-height: 115%;">Cashmere Rose: </span></b></div>
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<b><span style="color: #e585bc; font-size: 11.0pt; line-height: 115%;"><br /></span></b></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><span style="margin-left: auto; margin-right: auto;"><a href="http://lacarolita.tumblr.com/"><i><img border="0" height="400" src="https://s-media-cache-ak0.pinimg.com/736x/58/0c/5a/580c5a6ffffc16e7e10029ed0d1d9f99.jpg" width="400" /></i></a></span></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i><a href="http://lacarolita.tumblr.com/"><span style="font-size: x-small;"><span style="line-height: 16.8666667938232px; text-align: start;">Photo Credit: </span><span style="line-height: 16.8666667938232px; text-align: start;">The Rose Garden </span></span></a></i></td></tr>
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<span style="font-family: inherit; line-height: 115%;">Cashmere
Rose has a lovely soft-pink hue, with an upscale warm appeal. Some of our
horticulture clients are breeding new flowers and plants to showcase this soft
and subtle shade of pink. The color gives a sense of welcoming softness to
landscapes. In a certain way, the same is true for interiors of homes,
especially when shades of the color are used in home accessories or accents,
such as blankets, cushions and pillows. Many designers we admire are experts at
adding well-placed touches of rosy pink to houses and homes, ultimately
coordinating a feeling of intimacy. Cashmere Rose is cultivated in design with
its richness as a gentle and composed pink that is classic and upscale.</span></div>
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<b><span style="color: #97aa90; font-family: inherit; line-height: 115%;">Dried Herb: </span></b></div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><span style="margin-left: auto; margin-right: auto;"><a href="https://www.pinterest.com/pin/78039006020456903/"><img border="0" height="400" src="https://s-media-cache-ak0.pinimg.com/736x/76/58/e1/7658e19a5e04bce77524b07281c1a221.jpg" width="387" /></a></span></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>Photo Credit: Knotting Hill Interiors</i></td></tr>
</tbody></table>
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<span style="font-family: inherit; line-height: 115%;">Dried Herb is
an olive green shade that was once thought of as safari or military. It has now
been evolved into a color we now perceive as sophisticated and chic. It closely
resembles the nature of earthy fragrances as we are seeing this play out more in
paint, fabrics, draperies, rugs, cushions, and other textile and
textile-covered interior products for residential and commercial spaces.</span></div>
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<b><span style="color: #f79646; line-height: 115%;"><span style="font-family: inherit;">Cadmium
Orange: </span><span style="font-size: 11pt;"><o:p></o:p></span></span></b></div>
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<b><span style="color: #f79646; font-size: 11.0pt; line-height: 115%; mso-themecolor: accent6;"><br /></span></b></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><span style="margin-left: auto; margin-right: auto;"><a href="http://erictrine.com/"><img border="0" src="http://static1.squarespace.com/static/52255648e4b0419ba4d73b82/t/52d57608e4b0f9fd2aeeb1d6/1389721098213/chair_black+table.jpg?format=1000w" height="400" width="320" /></a></span></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>Photo Credit: Eric Trine</i></td></tr>
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<span style="font-family: inherit; line-height: 115%;">Cadmium
Orange is a playful, optimistic color that still keeps a sense of
sophistication. It is a great accent that will harmonize with other fall trend
color companions for almost any color scheme, yet it is bold enough to stand on
its own. Being design trend-watchers, our ECPR team has been eyeing this color
being specified by designers for walls and furniture to create bright and
cheery interiors as well as in in new plant colors for the landscape. <o:p></o:p></span></div>
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<st1:place w:st="on"><st1:city w:st="on"><b><span style="color: #955251; font-family: inherit; line-height: 115%;">Marsala</span></b></st1:city></st1:place><b><span style="color: #955251; line-height: 115%;"><span style="font-family: inherit;">: </span><span style="font-size: 11pt;"><o:p></o:p></span></span></b></div>
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<b><span style="color: #955251; font-size: 11.0pt; line-height: 115%;"><br /></span></b></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><span style="margin-left: auto; margin-right: auto;"><a href="http://bellahomestaging.net/2015-pantone-color-of-the-year-marsala-or-decorating-with-redbrownish-ish/"><img border="0" src="http://bellahomestaging.net/wp-content/uploads/2015/01/Vogue.jpeg" height="400" width="335" /></a></span></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>Photo Credit: Bella Homestaging</i></td></tr>
</tbody></table>
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<span style="line-height: 115%;"><span style="font-family: inherit;">We couldn’t
write about Pantone’s 2015 Fall color Report without mentioning color of the
year, Marsala. Named for fortified wine, this sensual and bold color exudes
style and complexity, making it a fitting hue for decorative fabrics and art throughout
the home. In particular, we are seeing some design experts adopt the color for
draperies, with varied shades like eggplant, reddish brown, brick, and similar
pigments and tints. </span><span style="font-size: 11pt;"><o:p></o:p></span></span><br />
<span style="line-height: 115%;"><span style="font-family: inherit;"><br /></span></span>
<span style="line-height: 115%;"><span style="font-family: inherit;">Designers and editors, send us your ideas for future color blog topics. </span></span></div>
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Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-1512980607409949883.post-57965823057986240072014-12-04T16:42:00.000-05:002014-12-04T16:50:00.014-05:00Build It (with Products of Excellence) and They Will Come <h4 style="clear: both; text-align: center;">
ECPR’s Top-Pick Building Products of the Year...and New Year!</h4>
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<span style="text-align: start;">The construction industry saw a sharp uptick in 2014, and all indications are that this persistent rebound will continue in 2015. As builders and remodelers anticipate more design-build projects and begin the involved product sourcing and planning processes, our team of construction / building industry writers and publicists has rounded up some top building products, specifically ones we have seen select clients specify for residential or commercial jobs, along with few of the newest and most novel in the industry. </span></div>
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<b style="text-align: start;"><a href="http://www.masonrydesignmagazine.com/index.php?option=com_content&view=article&id=405:lightweight-block-heavyweight-benefits&catid=15:materials&Itemid=40">Lightweight Block, Heavyweight Benefits</a></b></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgA7v6p15JkDlm7UnreEedeakzqHhcwBbS0fMEHQxxRFrepqCUohf9LU_uDo-xB6UnsXF7tOPqNzuUdhB6EKENm8uYeoqVCvr5qyRijw_Wbt6Hyjl5RiNBJwzFB4up38QzomLlPYyrozsFF/s1600/Copy+of+BRI+Building.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgA7v6p15JkDlm7UnreEedeakzqHhcwBbS0fMEHQxxRFrepqCUohf9LU_uDo-xB6UnsXF7tOPqNzuUdhB6EKENm8uYeoqVCvr5qyRijw_Wbt6Hyjl5RiNBJwzFB4up38QzomLlPYyrozsFF/s1600/Copy+of+BRI+Building.jpg" height="260" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="text-align: start;"><span style="font-size: x-small;">Riverlite Expanded Clay Lightweight Aggregate</span></span></td></tr>
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Weight should not compromise design or efficiency, which is a concept <a href="http://www.riverlite.com/">Big River Industries</a>, an Old Castle Architectural Products Group company, took to heart when it first produced Riverlite, the lightest expanded clay aggregate (LWA) in North America. Companies and organizations in the construction, concrete, structural concrete, geotechnical, engineering, green roof, and filtration industries benefit from this structural aggregate’s low unit weight, high angle of internal friction, low-thermal conductivity, and high fire resistance. <br />
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The key to the LWA’s success resides in its base material: Clay that is mined, fired, calcinated, crushed, and graded. <br />
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What we admire most about Riverlite expanded clay lightweight aggregate is that its uses are innumerable; the aggregate is used in a variety of concrete products including structural lightweight concrete for buildings and highway bridges or decks; concrete masonry block; bio-swales, landscapes and green roofs; just to name a few. <br />
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Saving 50% in time and labor costs, Riverlite was used to manufacture lightweight masonry (E-lite) blocks for the development of the <a href="http://www.masonrydesignmagazine.com/index.php?option=com_content&view=article&id=405:lightweight-block-heavyweight-benefits&catid=15:materials&Itemid=40">Maryland Science Center</a>. <br />
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For this project and many others like it, the lightweight factor helps contractors and builders complete projects sooner rather than later, so they can generate revenue from the projects earlier, which is better for the property owners as well. In construction, we all known time is money, and if property owners can reduce the number of days it takes to construct a building, it helps them easily project when it can be rented or sold and begin earning revenue.<br />
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<b>Haute and Hot </b><br />
<b><br /></b></div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLvFKA7Velzj-u03iiKZ9iGhGiJUPeKHSNvbVVcV2ndmXDbb-12MtAHx_EVcROJm49lrChsVt94D0bIVq0qEJptP7S2S_Ux2QhkloiaTerm-Un1of0qp9QoHzFDc1uwZDfW3gD4sCvDVTQ/s1600/Superior-DRT2000.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLvFKA7Velzj-u03iiKZ9iGhGiJUPeKHSNvbVVcV2ndmXDbb-12MtAHx_EVcROJm49lrChsVt94D0bIVq0qEJptP7S2S_Ux2QhkloiaTerm-Un1of0qp9QoHzFDc1uwZDfW3gD4sCvDVTQ/s1600/Superior-DRT2000.jpg" height="230" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="text-align: start;"><span style="font-size: x-small;">Superior DRT2000 Merit Series Direct-Vent Fireplace</span></span></td></tr>
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Fireplaces add visual and aesthetic appeal to any home and many commercial and hospitality spaces. With that said, we are heated up for Innovative Hearth Products’ <a href="http://superiorfireplaces.us.com/products/50">Superior DRT2000 Merit Series direct-vent fireplace</a>. <br />
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Builders, designers, remodelers, and contractors can take pleasure in knowing their clients will bask in the warmth and comfort of this fireplace’s traditional style without compromising quality or design. This highly efficient fireplace is perfectly sized to suit most any space or room, while offering a host of standard features, heightened performance and state-of-the-art technology to ensure its elegance and warmth last for years. Notably, Superior DRT2000’s specifications include a direct vent, optional remote, and a front view style.<br />
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Also offered in a contemporary style, the DRT2000 is an ideal solution for builders or architects looking to provide clients a high-end and modern design approach at an affordable price. <br />
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<b>Floors with Flow </b><br />
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<tr><td class="tr-caption" style="text-align: center;"><span style="text-align: start;"><span style="font-size: x-small;">DESSO Transitions Fuse Carpet Tiles </span></span></td></tr>
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Embrace movement and creative expression in the office with <a href="http://www.desso.com/news-events/news-overview/2014/10/new-dessor-collection-reflects-a-world-in-transition/">DESSO® Transitions Fuse</a> carpet tiles. This striking carpet tile fluently meshes two contrasting yet complementary colors to separate large open spaces like those in offices. The carpet tiles allow an interior layout to transition from a large space into a smaller or more private area and are available in seven different color combinations. <br />
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DESSO specializes in producing high-quality, durable carpets and carpet tiles that are long lasting and easy to install in commercial settings ranging from offices, banks and retail stores to public buildings, schools and healthcare centers.<br />
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At first look, we were floored by the product’s high-tech traits and attractive design, and have known more than one of our design-build clients to specify these types of carpets when designing flexible and open spaces. Rather than adding walls and doors to close off a space, the sense of transition yielded by the placement of these tiles supplies an open office environment that is more collaborative and productive. <br />
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<b>Made in the Shade </b><br />
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We know just how disappointing it can be to have outdoor relaxation stymied by insects and blazing sun, among other things. With <a href="http://www.phantomscreens.com/">Phantom Screens</a>, making the most of outdoor living spaces is a breeze. Beneficial for both residential and commercial screening projects, <a href="http://www.phantomscreens.com/large-opening/large-opening-screen-installation/">Executive screens</a> provide extreme comfort by delivering shade, insect protection, natural ventilation, and privacy at the touch of a button. <br />
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Executive motorized retractable screens by Phantom are ideal for screening patios, decks, lanais, and other large outdoor areas. Executive screens can be incorporated into various architectural styles and offer homeowners or business owners the enjoyment of using every inch of their exterior areas.<br />
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One of the best things about these screen systems is that <a href="http://www.phantomscreens.com/large-opening/screen-motorization-control/">wall mounted switches or hand-held remotes</a> can be programmed to lower or retract them whenever the owner needs some time in the shade. Executive screens can be recessed from view, or mounted on existing structures. Even better, the screens can be integrated into most any type of structure, including wood, brick, stucco, natural stone, and concrete.<br />
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<b>Down with Dust</b><br />
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<tr><td class="tr-caption" style="text-align: center;"><span style="text-align: start;"><span style="font-size: x-small;">National Gypsum Company’s ProForm XP® Ready Mix Joint Compound with Dust-Tech</span></span></td></tr>
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Another product that has certainly caught our eye, but won’t send sawdust into it, is <a href="http://www.nationalgypsum.com/">National Gypsum</a> <a href="http://nationalgypsum.com/products/Product.aspx?ProductID=2417">ProForm XP® Ready Mix Joint Compound with Dust-Tech</a>. <br />
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This product is an all-purpose, vinyl-based joint compound specifically formulated to reduce airborne dust while sanding. With less mess, builders can minimize the time spent cleaning up following these kinds of jobs. The XP Joint Compound with Dust-Tech can be used for all phases of drywall finishing, texturing, patching, and renovations. Among its various uses, the product is designed for tape application; faster spotting; complete joint finishing of gypsum board; to repair cracks in plastered walls; add texture to surfaces; and laminate gypsum board to other surfaces.<br />
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Two noteworthy features of the XP Joint Compound with Dust-Tech include the fact it reduces airborne dust by 60 percent and offers first-rate mold resistance per ASTM G 21 with a score of 0, the best possible score- which both contribute to minimizing impact on indoor air quality. This product also sands without clogging sandpaper; has a low VOC content; and is GREENGUARD Children and Schools Certified- making it perfect for commercial and residential use in spaces frequented by little ones and those who are environmentally conscience. <br />
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Builders and building product manufacturers, send us your feedback and information about must-have building product resources, and we just might feature them in a future blog post or include one or more of them in an upcoming media tour for our editor and reporter contacts in the field. <br />
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Learn about our integrated marketing services on our builders and building product manufacturers on our <a href="http://www.eberlycollardpr.com/services.asp?id=35">website</a>. Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-1512980607409949883.post-41543177728064413942014-11-20T17:19:00.001-05:002014-11-21T12:28:13.380-05:00Going BIG at the Smithsonian<div class="separator" style="clear: both; text-align: left;">
Beginning in 2016, the Smithsonian Institution in Washington, D.C. will undergo a proposed 20-year renovation. The master plan gives new life to the Smithsonian castle, adding expanded visitor services, new mall-facing entrances to the National Museum of African Art, and the Arthur M. Sackler gallery. Site enhacements will also include improved visibility and access from the Freer Gallery of Art to the Hirshhorn Museum and its neighboring sculpture garden. </div>
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The lead architecture firm <a href="http://www.big.dk/#projects">Bjarke Ingels Group (BIG)</a> recently released renderings of the completed project mentioning, “The centerpiece of the proposed South Mall master plan is the revitalization of the iconic Smithsonian castle.” </div>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small;"><span style="text-align: start;">Bjarke Ingels Group reveals Smithsonian master plan for Washington, D.C. </span><br style="text-align: start;" /><span style="text-align: start;">Image courtesy of BIG / The Smithsonian Institution.</span></span></td></tr>
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In addition to updating the castle, another goal of the project is to instill more cohesion between the 11 museums around the National Mall by establishing more retail, cafe and public gathering spaces. BIG founder and the lead architect Bjarke Ingels believes these additions will “resolve the contradictions between old and new, and [help] to find freedom within the boundaries of strict regulation and historical preservation.”<br />
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Ingels plans to execute this by producing new links between the various specialized, planned, operational, and managerial requirements that will usher the Smithsonian South Mall campus into the future, while maintaining its firm historical origin. <br />
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small;"><span style="text-align: start;">The castle as seen from the entrance of the National Museum of African Art.</span><br style="text-align: start;" /><span style="text-align: start;">Image courtesy of BIG / The Smithsonian Institution.</span></span></td></tr>
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As a whole, the estimated cost of the project is $2 billion, which will be funded by private and federal investments. Secretary of the Smithsonian Institution Wayne Clough says, “Bjarke Ingels Group has given us a plan that will…visually attract visitors who will have an unparalleled experience.”</div>
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<tr><td class="tr-caption" style="text-align: center;"><span style="text-align: start;"><span style="font-size: x-small;">The redesign seeks to establish clear entrances and connections between the site’s various museums and gardens. Image courtesy of BIG / The Smithsonian Institution.</span></span></td></tr>
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<a href="http://www.si.edu/Museums/smithsonian-institution-building">The Smithsonian Castle</a>, which opened in 1855, currently serves as headquarters of the institution as well as a visitor’s information center. The Smithsonian Institution is the world’s largest museum and research complex. Located in Washington, D.C., the national landmark consists of 19 museums and galleries, the National Zoological Park and nine research facilities. </div>
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For more about the renovation, click <a href="http://www.big.dk/#projects-smi">here</a> to visit the Smithsonian Institute project profile on the Bjarke Ingles Group website.</div>
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<tr><td class="tr-caption" style="text-align: center;"><span style="text-align: start;"><span style="font-size: x-small;">Daylight will shine into the visitor center for the first time. <br />Image courtesy of BIG / The Smithsonian Institution.</span></span></td></tr>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1512980607409949883.post-3539018492758131502014-11-11T17:13:00.000-05:002015-07-20T17:16:21.871-04:00Corian® Countertops to Champion Cellphone Charging<div style="text-align: left;">
Designers, builders and architects, as professionals, we know that no one likes the feeling of having a dying smartphone battery while out in public for the day. One faces the choice of going without a phone for the rest of the day or the hassle of locating an outlet and a spare charger. Needless to say, it’s not convenient to operate without the smartphone to which you are accustomed, in today’s need-to-be-connected world. </div>
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Imagine entering your 3 p.m. meeting with 10 percent of your battery left. You take your seat in the meeting area, place your phone on the counter, and by the time your meeting concludes an hour later, your phone is fully charged. For that, you can thank DuPont!</div>
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While smartphone users have weathered rapidly draining batteries and inconvenient locations of outlets, DuPont has heard their cries for help, and brings a remedy of convenience and sheer genius with its newest Corian® solid surfaces.</div>
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<a href="http://www.dupont.com/products-and-services/construction-materials/surface-design-materials/brands/corian-solid-surfaces.html">DuPont</a> and <a href="http://www.powermatters.org/">Power Matters Alliance</a> (PMA) have joined forces to create wireless charging solutions for our increasingly mobile society by revolutionizing countertops. Wireless chargers will soon be integrated into DuPont™ Corian® solid surfaces as the company’s first consumer electronics venture. Charging pads from Powermat will be embedded under the surface of the countertops and supply power to both smartphones and tablets. Meeting rooms, hospitals, research labs, and a variety of other public and private spaces are among the many predicted sites for charging countertop installations.</div>
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Though <a href="http://www.dupont.com/products-and-services/construction-materials/surface-design-materials/brands/corian-solid-surfaces.html">Corian</a>® solid surfaces have been both well-known and integral parts of households for decades, DuPont’s executives are enthusiastic to evolve the product, making it even more functional and practical. “Now we aim to bring this level of performance to new heights, while meeting the emerging needs of industries and consumers to remain powered up throughout the day,” said Ruslan Yusupov, global marketing director of DuPont Building Innovations.</div>
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With the convenience factor and more than 30 patterns and colors of Corian® solid surfaces, these countertops may be the perfect fit for a tech-savvy client or even your own office space. An availability date for the charging surfaces has not yet been made public, but for more information, visit <a href="http://www.powermatters.org/dupont-building-innovations">PMA</a>.</div>
Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-1512980607409949883.post-57991469953883594502014-10-15T14:51:00.000-04:002014-10-15T14:51:55.419-04:00Gaze Into the AbyssInterior designers, we are sure there have been times when you struggled to find that one amazing focal piece for a space. If you are in this state now, then allow us to help! Let your clients and their guests explore the depths of the deep blue from the comfort of their living rooms. <br /><br />London-based designer <a href="http://duffylondon.com/">Christopher Duffy</a> is known for creating cutting-edge, statement home décor with functional purposes. One of his latest projects merges the beauty and mystery of the world’s oceans with a common household staple, the coffee table. <br /><br /><a href="http://duffylondon.com/product/tables/abyss-table/">The Abyss Table</a> is a mesmerizing mix of glass, color and woodwork, complete with convincing topographical features. Reminiscent of an underwater cave, this conversation piece is a sight to behold. As a limited edition item, the Duffy London team took more than a year to develop the Abyss Table. By layering sculpted glass with <a href="http://www.perspex.co.uk/">Perspex</a> and forest wood, they recreated the concept imagined by Duffy. <br /><br />For your affluent clientele, The Abyss Table could stand alone or be a purposeful, yet exclusive, addition to most living spaces. Click <a href="http://duffylondon.com/product/tables/abyss-table/">here</a> for more information and photos of The Abyss Table and Duffy London.<div>
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<tr><td class="tr-caption"><a href="http://duffylondon.com/product/tables/abyss-table/" target="_blank">The Abyss Table by Duffy London, shown here in a loft space,<br /> is made of glass and wood, creating an interesting <br />contrast in the textured materials of the photo. </a></td></tr>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1512980607409949883.post-31324039372366891502014-06-27T08:50:00.000-04:002014-07-25T12:58:33.929-04:00Renowned Architect and National Magazine Editors to Speak at BOLD Summit<div class="separator" style="clear: both; text-align: left;">
<i>As our blog readers and social media followers / fans know well by now, our ECPR team is a collaborative partner for the BOLD Summit. The following information and news stems from our current press release campaign. We welcome your comments and questions. ~ Jasmine Gurley. </i></div>
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The Business of Luxury Design (BOLD) Summit, formerly known as the Business of Design (BOD) Conference, has announced high-level additions to the event’s line-up of presentations. The two-day event, set to take place Aug. 28-29, 2014, at the Wynn Hotel, Las Vegas, will feature celebrated architect <a href="http://www.businessofluxurydesign.com/bold-summit-presenters/">Richard Landry</a> and esteemed editors from national consumer home and industry-related trade publications. <br />
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Richard Landry, owner and founder of the award-winning, custom residential architecture firm <a href="http://landrydesigngroup.com/">Landry Design Group</a>, Inc., based in Los Angeles, Calif., will be a keynote speaker at the 2014 <a href="http://www.businessofluxurydesign.com/">BOLD Summit</a>. His presentation will focus on nurturing designers’ passions while building thriving businesses. Landry will share educational insights for personal business growth and development from start-up to present-day.<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXXAeqVmiR8meHaEDGHRFQmqq6hiJzGnmTRe9h_wd4ybC3UZsfl98Mp-tw9LFGFAtuiqBfQBHRvU5lj1gdHO1qiqOoVPlt6nuMjB2SME2ttTh2TgSAsVdb0mW4YYlxOwyRWHtnBLZo9BA/s1600/richard+landry.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXXAeqVmiR8meHaEDGHRFQmqq6hiJzGnmTRe9h_wd4ybC3UZsfl98Mp-tw9LFGFAtuiqBfQBHRvU5lj1gdHO1qiqOoVPlt6nuMjB2SME2ttTh2TgSAsVdb0mW4YYlxOwyRWHtnBLZo9BA/s1600/richard+landry.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Richard Landry of Landry Design Group</td></tr>
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Named as one of <a href="http://www.architecturaldigest.com/"><i>Architectural Digest</i></a>’s “AD100: Top 100 Designers” five-times since 2000, Landry has designed luxurious statement homes for celebrities such as Eddie Murphy, Mark Wahlberg and Wayne Gretzky. His BOLD Summit keynote presentation will take place Thursday, Aug. 28 at 10 a.m. PDT.<br />
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This year’s BOLD Summit will also feature a media / editor panel dedicated to sharing vital insight for designers and architects regarding the evolving design preferences of today’s consumer as well as trending themes for design-based editorial and photo content. Panelists to date include Amy Elbert, senior architecture editor for<i> <a href="http://www.traditionalhome.com/">Traditional Home</a></i>; Michela O’Connor Abrams, president at <a href="http://www.dwell.com/"><i>Dwell</i></a> magazine; Lori Bryan, editor for <a href="http://robbreport.com/Home-Design"><i>Robb Report Home & Style</i></a>; and Katie Kervin, managing editor of <a href="http://www.hospitalitydesign.com/hospitalitydesign/index.shtml"><i>Hospitality Design</i></a>. Others will be announced prior to the August event. <br />
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The panel will be moderated by our own Don Eberly and Jeff Collard, co-partners for the BOLD Summit and co-owners of <a href="http://eberlycollardpr.com/">Eberly & Collard Public Relations</a>. The session “How to Serve as a Strategic Editorial Resource - Building Relationships with the Media,” will take place Friday, Aug. 29 at 3 p.m. PDT.</div>
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<tr><td style="text-align: center;"><span style="margin-left: auto; margin-right: auto;"><a href="http://businessofluxurydesign.com/" target="_blank"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVD8LPwqqiaKiOTrrukeiwvoM0lU8dkmPiRWd6eIb1w1E3g5YT1l13a-rdXdS4dWXOFk5uH4UQa8S19V6Vx_CEvvpJQgODi-Xb9NNypoBctyLM_UtwFdO239TDeKydGRi3NbZnGy3Pnf0/s1600/bold+logo.jpg" /></a></span></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="http://businessofluxurydesign.com/" target="_blank"><br /></a></td></tr>
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The BOLD Summit is designed to provide interior designers, architects, design-build professionals, landscape designers and architects, and other luxury design service-providers with resourceful information and networking opportunities, to powerfully align their strategic development and company positioning in the luxury marketplace. The event’s new host, Julia Molloy, founder of <a href="http://www.molloymanagement.com/">Molloy Management Group</a>, brings over 20 years of business operations management experience to BOLD’s rebranded conference. Serving as BOLD Summit’s educational program director, a full spectrum of sessions and topics Molloy will be leading at BOLD Summit will be released in July. <br />
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For more information about the BOLD Summit and to request an invitation to attend, visit <a href="http://www.businessofluxurydesign.com/">www.businessofluxurydesign.com</a>.</div>
Unknownnoreply@blogger.com5tag:blogger.com,1999:blog-1512980607409949883.post-480605660581414322014-06-20T10:29:00.000-04:002014-06-23T09:00:35.110-04:00Five Must-haves for Landscapes this SummerThe season to celebrate the great outdoors is upon us and moving quickly. We know as landscapers and outdoor room designers, you want to find the best tools and products that will get the job done quickly, and help your clients enjoy their outdoor living spaces to the max.<br />
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From saying goodbye to slithering things to paving the way to a more usable patio, we have highlighted five must-have products that will make the most out of the 2014 summer season.<br />
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<b>Deer, Wildlife & Insect control:</b><br />
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Keep your clients’ homes and gardens free from unwanted snakes with Dr. T’s Snake-A-Way®. This fast-acting repellent starts working immediately after application. It temporarily disrupts the snake’s sensory receptors, called Jacobson’s Organ, which causes the snake to slither away disoriented and unharmed in search of fresh air. Snake-A-Way comes in granular form, making it easy to apply only to certain areas, and with its time release formula, it gives long-lasting protection.<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhN8ZhdNDBS6Uq-gXoud0eTLR7Ff_J3tI0xchJwdDrsc2GghVixMa79yJlQP89doipRmPEde_I8MRjueqzVg0cp4k1tDfa1u1hmLfrVaJ4RW0XW8TFrXr14wX5BbmVTAUVeXhZTpcXMaQ4/s1600/Snake-A-Way.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhN8ZhdNDBS6Uq-gXoud0eTLR7Ff_J3tI0xchJwdDrsc2GghVixMa79yJlQP89doipRmPEde_I8MRjueqzVg0cp4k1tDfa1u1hmLfrVaJ4RW0XW8TFrXr14wX5BbmVTAUVeXhZTpcXMaQ4/s1600/Snake-A-Way.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">To learn more click <i><a href="http://bit.ly/SOjCHv" target="_blank">here</a>.</i></td></tr>
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<b>Patio / Deck Furniture:</b><br />
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Summer is the perfect time to relax outdoors. With an outdoor bed designed by Floating Bed, create an outdoor living space that may just become your clients’ favorite place for down time. The versatility of the Floating Bed gives room to hang it anywhere in a backyard. It comes in a variety of colors and styles that will fit any family’s needs. The Floating Bed even comes with a canopy option that will protect homeowners from the elements, making it available to use nearly every season.<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXOP5lMn4uvKKnXZi7HRXCthqDE-EKay0B4m8-avJiJcGLeU_RQmmOtlIimr8Sqb3yTiHTgGuA3qHsf3-pyelOHzYMF0ES1iqooa9MwslRUPkgP6Av4oM6nOROiXxTJ0ak3Bs8DPrRE3c/s1600/Floating+Bed.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXOP5lMn4uvKKnXZi7HRXCthqDE-EKay0B4m8-avJiJcGLeU_RQmmOtlIimr8Sqb3yTiHTgGuA3qHsf3-pyelOHzYMF0ES1iqooa9MwslRUPkgP6Av4oM6nOROiXxTJ0ak3Bs8DPrRE3c/s1600/Floating+Bed.jpg" height="320" width="224" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">To learn more click <i><a href="http://www.floatingbed.com/products/outdoor-beds" target="_blank">here</a></i></td></tr>
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<b>Hardscapes:</b><br />
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With pavers from Nantucket Pavers, creating a unique walkway, patio, pool area, or backyard retreat has never been easier. Hardscapes are becoming more popular because of their low upkeep and easy maintenance. Nantucket Pavers carry a variety of sizes and colors of its blocks and stones to accent the whole garden design. They can be used to build a free-standing wall, a decorative wall around a fire pit or Jacuzzi tub as well as a uniquely designed patio. <br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiiF7Wuj5kGfsqWn70UA5_DbK-V9E2NdXf5YDEJbHp1y4fZZ4HAcdvEKMVGMrZk2enLTCKISUaGsL_dr6EKfsKMl2pQ0nfmyeNjHX5dM7J7vIF0sSzOz4Z67iWf0OJ3C0h1tb8JyOvQ7qU/s1600/Nantucket+Stones.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiiF7Wuj5kGfsqWn70UA5_DbK-V9E2NdXf5YDEJbHp1y4fZZ4HAcdvEKMVGMrZk2enLTCKISUaGsL_dr6EKfsKMl2pQ0nfmyeNjHX5dM7J7vIF0sSzOz4Z67iWf0OJ3C0h1tb8JyOvQ7qU/s1600/Nantucket+Stones.jpg" height="235" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">To learn more click <i><a href="http://bit.ly/1n5COsv" target="_blank">here</a>.</i></td></tr>
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<b>Shade Systems:</b><br />
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Bring family and friends together with the Sonoma 12 Douglas Fir shade system. With expert design, the pergola is precision-cut and requires moderate assembly upon delivery. The optional lattice roof and wall kit can provide privacy as well as protection from the elements. The 12 feet x 12 feet size can accommodate large parties. The Sonoma 12 Pergola offers outdoor living spaces that are both functional and beautiful. <br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoC1YlRR4w1Jhuf537t-vQi5iKt6xUZCpz-XuQ656UogJI0VaHtGj4TZYXvmvlcQGiqDXgRNL-zkWPw31Y-axKJqjVHPEfcwcaX4iXSL4X8-FxQkhMdsfj_91LWruCuxDKWvF0HKsfeMQ/s1600/Sonoma.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoC1YlRR4w1Jhuf537t-vQi5iKt6xUZCpz-XuQ656UogJI0VaHtGj4TZYXvmvlcQGiqDXgRNL-zkWPw31Y-axKJqjVHPEfcwcaX4iXSL4X8-FxQkhMdsfj_91LWruCuxDKWvF0HKsfeMQ/s1600/Sonoma.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">To learn more click <i><a href="http://bit.ly/1nfPGOc" target="_blank">here</a>.</i></td></tr>
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<b>Landscaping Tools:</b><br />
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Black & Decker’s 22-inch cordless hedge trimmers keep lawns and gardens looking clean and polished. The long blade makes cutting in hard to reach places quicker and easier. The hardened, machined-steel blade stays sharp and provides the durability to maintain a perfectly manicured yard year after year. The powerful rechargeable 18V battery provides landscapers with the long runtime needed to go anywhere without being limited to the length of a cord.<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9mO78YmqtfXbEvB9_sw3zO4rOGGBa8CR-Zfg47g2gMMhww8dcY4TZqchI42P7hFG24MpEJMXra_rJlPFsoa9gR6yI9P7RSNRSZk32CLkW30p99KhWc99xB5FolXAt68Zu1C2Uewjc8lI/s1600/Hedge+Trimmers.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9mO78YmqtfXbEvB9_sw3zO4rOGGBa8CR-Zfg47g2gMMhww8dcY4TZqchI42P7hFG24MpEJMXra_rJlPFsoa9gR6yI9P7RSNRSZk32CLkW30p99KhWc99xB5FolXAt68Zu1C2Uewjc8lI/s1600/Hedge+Trimmers.jpg" height="320" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">To learn more click <i><a href="http://bit.ly/1ngYALa" target="_blank">here</a>.</i></td></tr>
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<b>What's "Hot" this Summer? </b>Landscapers, tell us about your top tool and outdoor space products and why you like them. Also, Retailers, chime in with your best-selling landscape / exterior product options that you see as hot-selling trend-setters this summer. </div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1512980607409949883.post-77656379099497911322014-06-13T17:51:00.000-04:002014-06-13T17:52:15.511-04:00Urban Agriculture Reformed: Gotham Greens’ Rooftop GreenhouseThe demand for locally grown food is increasing, but how can an industry meet this need? We see community gardens sprouting up across many neighborhoods of densely populated cities, but what about the masses? Gotham Greens has figured it out. Since its founding in 2008 as an urban greenhouse business and beginning production in 2011, it has become a global innovator in the urban agriculture industry, especially as one of New York State’s top suppliers of high-quality, pesticide-free vegetables and herbs. <br />
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The company opened its second of three greenhouses in New York City atop the Whole Foods Market in Gowanus, Brooklyn. Co-founder Viraj Puri explained how their operations worked to the <a href="http://www.huffingtonpost.com/2014/04/24/gotham-greens-urban-agriculture_n_5175724.html"><i>Huffington Post</i></a>: <br />
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<i>“This facility uses the hydroponic technique, meaning plants receive nutrients from their water supply and are grown without soil -- a technique well-suited to urban agriculture where arable land and high-quality soil are scarce… Since the crops are sloped at a gentle angle, all irrigation water is reused…It's actually the most water-efficient form of agriculture in the world because we’re recycling all of our water… As droughts become a more consistent issue, especially in places where our food comes from, I think you’ll start to see more applications of this type of technology.”</i><br />
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As Americans are becoming more health-conscious, the demand for higher-quality foods is greater, which is why consumers are willing to pay more for better quality. For this reason Puri believes “urban agriculture will only get bigger, and will only complement and help our food system get more sustainable.” <br />
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Click to learn more about <a href="http://gothamgreens.com/">Gotham Greens</a> and its initiatives.<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibcnmeXOWfP6AdTelmEgPwkSKEFtRUCS2mHcFAWPfcc_4A8wRsJ4s0cDCkAXe1e_bSxhizdhtISk7_r6a-i0ceq6h8P46h6ArVNZF5KmSIJePEi2j_rLV6Mvdh-gCs-hUXWVgTgnub6I4/s1600/Photo+3+-+Huffington+Post.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibcnmeXOWfP6AdTelmEgPwkSKEFtRUCS2mHcFAWPfcc_4A8wRsJ4s0cDCkAXe1e_bSxhizdhtISk7_r6a-i0ceq6h8P46h6ArVNZF5KmSIJePEi2j_rLV6Mvdh-gCs-hUXWVgTgnub6I4/s1600/Photo+3+-+Huffington+Post.jpg" height="213" width="320" /></a></td></tr>
<tr><td class="tr-caption"><i>From left to right: co-founders Viraj Puri and Eric Haley <br />with Chief Agriculture Officer Jennifer Nelkin Frymark.</i></td></tr>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1512980607409949883.post-76735990859601102722014-06-06T16:57:00.000-04:002014-06-06T16:57:35.856-04:00Luxury Design Manifested at Hotel Hugo: Doors Open in Downtown New York<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGkzr4_OyUAOdv2MALTWQ28ZLbRgM6VA_5GKn6dXQ8a8x_HYMpjjtX94OCxnqUgZQeQhMUd4BwxQNglF8wH8YHQxLKm0JS3W6cvQfDnEWkoni1MYbrgKirnPSxQRFhcMLNktbk1kJTzRw/s1600/Hotel-Hugo+exterior.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGkzr4_OyUAOdv2MALTWQ28ZLbRgM6VA_5GKn6dXQ8a8x_HYMpjjtX94OCxnqUgZQeQhMUd4BwxQNglF8wH8YHQxLKm0JS3W6cvQfDnEWkoni1MYbrgKirnPSxQRFhcMLNktbk1kJTzRw/s1600/Hotel-Hugo+exterior.jpg" height="213" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: small; text-align: start;">Hotel-Hugo Exterior – Hotel-Hugo website.</span></td></tr>
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A luxury boutique property, Hotel Hugo is the product of a partnership between real estate developer Matthew Moinian and <a href="http://fortunarealtygroup.com/">Fortuna Realty Group, LLC</a>. Located in Hudson Square, the hotel’s appeal lies with its close proximity to shopping and cultural destinations offered by Soho, TriBeca and the West Village. Hotel Hugo is 20 stories high and features 122 guest rooms, including two must-stay top-floor suites and a must-see rooftop lounge that offers a 360-degree view of New York City. <br /><br />Architect <a href="http://www.mllo.net/">Marcello Pozzi</a>, based in Beverly Hills, Ca, served as the project’s architect and designer. Beginning with the exterior, he implemented a sleek modern finish with exposed concrete that mimics the neighborhood’s 20th century, industrial-style warehouses. The interior includes 104 rooms with king-size beds and 18 rooms with two double beds; the two top-floor suites allow a double room to connect with a king room. <div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOSAdsoEWCvYWYDFYg591k8gAcjK7KhyDkeEts7nooQGhQl_HGcHhjG0ynrZCCxTKvtdNAE-mIGVSXI3ngNm1iv7sq1qYFcCp7AHHMn_0uhvbHeSHJ20eTdPhGx-QFdi11hO8PclIAlEA/s1600/Hotel-Hugo+Guest+Room.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOSAdsoEWCvYWYDFYg591k8gAcjK7KhyDkeEts7nooQGhQl_HGcHhjG0ynrZCCxTKvtdNAE-mIGVSXI3ngNm1iv7sq1qYFcCp7AHHMn_0uhvbHeSHJ20eTdPhGx-QFdi11hO8PclIAlEA/s1600/Hotel-Hugo+Guest+Room.jpg" height="192" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: small; text-align: start;">Hotel-Hugo Guest Room – Hotel Design Magazine.</span></td></tr>
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With custom-made Italian furnishings in each room, Pozzi offers a sophisticated residential-like design to ensure guests feel right at home. All rooms come with a great view, and guests can choose to view the Hudson River or the downtown skyline. <br /><br />For the hotel’s entrance, Pozzi and his team installed a 17-foot glass façade that leads into a two-story lobby where guests are greeted by an environmentally friendly green wall behind the check-in desk. Vertical gardens can be found throughout the ground floor leading into the restaurant’s private dining room, which has an expansive skylight and uber amounts of gorgeous foliage. <div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTg1rRlQZw0GcpSmRZHpSWVPv8VhGNG76G0qDFri5a27zXlRhxO6f6o5XiDGtHbY4jvuqjnZxFvJIqGjLU_4KGdRRz3_FbfopgOF_NE1HfBNSYr2d4fsZWXCjQk6o354F9QkDFJMfrC0Q/s1600/Hotel-Hugo+Front+Desk.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTg1rRlQZw0GcpSmRZHpSWVPv8VhGNG76G0qDFri5a27zXlRhxO6f6o5XiDGtHbY4jvuqjnZxFvJIqGjLU_4KGdRRz3_FbfopgOF_NE1HfBNSYr2d4fsZWXCjQk6o354F9QkDFJMfrC0Q/s1600/Hotel-Hugo+Front+Desk.jpg" height="192" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: small; text-align: start;">Hotel-Hugo Front Desk – Hotel Design Magazine.</span></td></tr>
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In keeping with the thematic design and feel of the project, Pozzi used authentic woodwork by Italian craftsman throughout the hotel’s common areas and guest rooms, making this stylish get-away well-suited for vivacious city vacays or booming Manhattan business trips. <br /><br />To learn more information about the new Hotel Hugo and Pozzi’s design inspiration, read the full article about the project on Hotel Design magazine’s website by clicking <a href="http://www.hoteldesignmagazine.com/news/marcello-pozzi-designs-hotel-hugo">here</a>. </div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1512980607409949883.post-90927373762504198112014-05-21T16:16:00.000-04:002014-05-21T16:55:14.506-04:00Four Ways to Have Your Design / Architecture Expertise, Projects, Services or Architectural Products Published in the Media.Being co-owners of an international public and media relations firm specializing in publicity for architects, designers, builders, and many products specified for residential and commercial structures, the number one question people ask us is…<br />
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<b><i>“How do we have our just-completed architecture (or design-build) project or architectural products published in the media?”</i> </b><br />
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Whether you have executed full press release campaigns or simply had a hand in attempting to contact an essential publication’s editor regarding your business news, you probably know there are near-countless nuances that come with pitching the staffs of consumer magazines, trade publications, mainstream newspapers, and significant journalists and bloggers.<br />
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There are rules and best practices that apply to media outreach for any type of company, and following these few, vital tips will give you a jumpstart on your public and media relations program: <br />
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<b> 1. Relevancy is Key:</b> Editors and reporters seek and desire truly relevant news and information for their articles and other publishable content. Ask yourself (and your C-level management team) if your news and happenings hold tangible value for the media, and, for that matter, for your client or customer base. <br />
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Brainstorm pertinent information and angles for journalists – i.e., events or occurrences that will positively affect the industry or mainstream market at large; first-time architectural product break-throughs or enhancements that are (truly) significant; and, by all means, completed design, architecture or building projects with wide appeal and exceptional characteristics, to name a few. <br />
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<b>2. Messaging is Critical:</b> You may get one chance to connect with media members and editors at times when your company has product news or design-build project case-studies to submit. Make certain the message is on target, brand-sound, concise yet clear, germane for the editor’s audience; and is not too self-serving. <br />
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Remember, the media’s job is not to tout, hype or flaunt your news, but rather to report relational, engaging and relevant (ah, there’s that word again) information to their readers, followers or viewers. Give them the information they need to do so, while you serve as the quotable, expert and knowledgeable source. <br />
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<b> 3. Jargon is Out:</b> If your company’s written press releases, articles, white papers, product launches, and project overviews are not crafted following the Associated Press (AP) style guidelines, stop submitting them to the media. Nothing is more inconvenient to an editor than receiving a document entitled, “Press Release” that reads and looks nothing like one. <br />
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While it is fine to incorporate industry-specific language in your releases, always write about your company, products, or services in accurate, well-founded, and unpretentious terms; and (for formal submissions to editors) always, always adhere to AP style. Otherwise, the journalist might click the “delete” key in no-time flat. If nothing else, he or she may move onto the next submission, one that follows editorial best practices and narrative content and style rules.<br />
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<b> 4. Outsourcing is Productive: </b>If your company’s press coverage or branding publicity is under-performing, there are reasons. Usually, this stems from lack of understanding or internal resources for developing press campaigns and maintaining media contacts. Utilizing the services of an experienced PR firm leads to productive and proactive publicity. The right firm will manage communications between your company and the public (the media, your trade sectors or clients / consumers) to promote favorable relationships and portray a desired brand image.<br />
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This includes strategic communications with the community, business-to-business and / or business-to-consumer targets, investors, and other partisans. In contrast to advertising, these outsourced PR campaigns can glean exposure through public or customer / client interest and news, rather than paid advertisements, to give their messages third-party endorsement. <br />
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In closing… If you or your company leaders seek to be regularly quoted as experts in the publications and websites your customers, clients or prospects read…and your products or design or architecture projects are missing out on promotion or publicity, contact us for a free assessment of your integrated public / media relations needs.<br />
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<b><u><a href="mailto:deberly@eberlycollardpr.com" target="_blank">Don Eberly</a></u> and <a href="mailto:jcollard@eberlycollardpr.com" target="_blank"><u>Jeff Collard</u> </a><br /><br />Co-owners / Founders, Eberly & Collard Public Relations<br /><br /><a href="http://www.eberlycollardpr.com/">www.eberlycollardpr.com</a></b><br />
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1512980607409949883.post-31839109172264442052014-05-16T16:05:00.000-04:002014-05-16T16:05:14.364-04:00Internal Curing Holds WaterThe February / March 2014 issue of Concrete Contractor features a byline article written by our team at ECPR, which is story that sheds light on our client, Big River Industries, and the company’s high-tech architectural product, expanded clay lightweight aggregate. <br />
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The story involves Colorado engineers saving project time and money while installing a second water tank for Denver Water, a public utility company that serves high-quality water and promotes its efficient use to 1.3 million people in the city of Denver and many surrounding suburbs. The installation was made possible by using the internal curing of concrete. Internal curing (IC) of concrete using lightweight aggregate increases hydration, which prevents shrinkage and cracking, improves durability, and ensures better quality, while ultimately reducing costs, according to the ASTM Standard Specification for Lightweight Aggregate (LWA) for Internal Curing of Concrete.<br />
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“Internal curing results in only slightly higher initial costs; however, when considering the extended service life, these costs are far outmatched by the value IC concrete provides,” says Jeff Speck, vice president of sales and marketing for Alpharetta, Ga.-based Big River Industries, the nation’s largest producer of high-quality expanded clay lightweight aggregate (LWA), called <a href="http://www.riverlite.com/">Riverlite</a>. Speck chaired the ASTM Subcommittee C09.21 on Lightweight Aggregates and Lightweight Concrete.<br />
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The benefits are evidenced by Colorado engineers’ successful water tank installation for Denver Water in 2012 as well as three additional tank installation projects using IC concrete on the schedule for 2014. The project entailed challenges and well-thought solutions on the part of the project team, leading to an interesting outcome. Click here to view the full online version of the Concrete Contractor article <a href="http://www.forconstructionpros.com/article/11301558/internal-curing-holds-water">here</a>. <br />
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Many know the tragic story of the Titanic ship that sank on its maiden voyage from Southampton to New York City. Over the past few decades, many artifacts have been retrieved and salvaged from its resting place at the bottom of the North Atlantic Ocean. In 2010, salvage operator RMS Titanic, Inc., accidentally, recovered a container of 400 2,000-seed “trade packages” of Primadonna begonia, which were being shipped by the German breeder Ernst Benary. </div>
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After finding documentation connecting the container packets to Benary, the company regained possession of the seeds. The mere fact the seeds were recovered from the site of the most historic shipwreck in modern history was astounding enough to the Benary team, but then came another shocking and almost impossible discovery. Gudrun Rufeger, a seed technology specialist, brought up the idea of germinating the seed to see if it was still viable. Given the fact that the container was kept at low temperatures of 32-35 F and high pressure of 5,557 psi at 12,500 feet below sea level, the seeds were preserved almost cryogenically.<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgEeNrVPVjRqMDx_556nRWGzHEQ79Omotjb99-SBOxrg6Bgk7QzI4vGajnfOMvim0WLMVgfNEZ3qzZBSgYJgMw0LP0yZK7vwBIk2eN2GAEWuKvS3rxgYLk0mFT_l6yf2mgLBH7rZ6ZmK4E/s1600/photo+1.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgEeNrVPVjRqMDx_556nRWGzHEQ79Omotjb99-SBOxrg6Bgk7QzI4vGajnfOMvim0WLMVgfNEZ3qzZBSgYJgMw0LP0yZK7vwBIk2eN2GAEWuKvS3rxgYLk0mFT_l6yf2mgLBH7rZ6ZmK4E/s1600/photo+1.jpg" height="320" width="263" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>Gudrun Rufeger analyzing Titanic Begonia liners.</i></td></tr>
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Rufeger, along with two professors from the University of Hoenheim, based in Stuttgart, Germany, Karl Schmid and Albrecht Melchinger, successfully grew out the begonia seeds in 406-count plug trays and 24-count, 84-size liners, another astounding feat in this intriguing horticulture story! With sales beginning on April 14 of this year, the 102nd anniversary of the Titanic’s sinking, the plant was named the “Titanic Begonia,” according to Benary co-managing director Matthias Redlefsen. As for quantities and prices, Matthias joked, “Very low, and very high!”<br />
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This one-of-a-kind recovery story does not come often for the horticulture industry, but it surely is one worth publicizing! Congrats to Ernst Benary and its [kind of] new ‘Titanic’ Begonias!</div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIxuQ_kZcF0-6WrvPMqV-mye9nd0MffwL5e45fXaOsFAKTkwJ2lIFrX9BHwIMGjFHLvTgwyWjVno13ZjA-FmmJvzawfSKRakUiDlxVjaWjBjZ4kTxqFMBRS5Ug236dB4foHFnJLqRe_cU/s1600/photo+2.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIxuQ_kZcF0-6WrvPMqV-mye9nd0MffwL5e45fXaOsFAKTkwJ2lIFrX9BHwIMGjFHLvTgwyWjVno13ZjA-FmmJvzawfSKRakUiDlxVjaWjBjZ4kTxqFMBRS5Ug236dB4foHFnJLqRe_cU/s1600/photo+2.jpg" height="320" width="230" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>Ernst Benary - 'Titanic' Begonia</i></td></tr>
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