Thursday, April 24, 2014

Modern Burial at Lakewood Garden Mausoleum

As the economy steadily improves, more consumers and businesses are investing in landscaping. Immediately, we may think of office buildings or residential homes, but here we find a cemetery in Minneapolis, Minn. that sought an update. Ron Gjerde, president of the Lakewood Cemetery Association, stated that the association was worried about cemeteries “retaining relevancy” with the increase of cremations in recent years. “Here, future families can come and learn about you, learn who you are…We encourage people to use a cemetery for remembrance,” he says.

During the design and reconstruction of the Lakewood Cemetery, one question was kept at the forefront of the involved parties’ minds: “How do we connect the community and do future burials that respect modern ideals of death and dying?” One does not often think of cemetery or mausoleum grounds as personable to visitors. To alter this way of thinking, the premises were renovated into an “unabashedly contemporary” space under the collaborative efforts of the Boston-based landscape architecture office Halvorson Design Partnership and the Minneapolis-based architecture firm HGA.

The new facility exquisitely intertwines the indoor and outdoor spaces, visually and physically, while still maintaining the historic elements of the property, such as the chapel built in 1909, garden crypts of the 1960s and the mausoleum of 1967. New additions included a green roof, reflecting pool, knot garden, refinished gathering space, and another mausoleum with a reception center.

From both functional and aesthetic standpoints, the architecture and landscape create a place where one can reflect on passed loved ones in peace. Click through the photo gallery to view the Lakewood Cemetery and Mausoleum.

Photo Credit: Landscape Architecture magazine / Paul Crosby

Project Credits:

Landscape Architecture: Halvorson Design Partnership, Boston
Architecture: HGA architects & Engineers, Minneapolis
Civil & Structural Engineering: HGA architects & Engineers, Minneapolis
Cemetery Planning Consultant: Elizabeth Vizza Consulting, Brookline, Mass.
Fountain Design: Commercial Aquatic Engineering, Eden Prairie, Minn.
Horticultural Soil Scientist: Pine & Swallow Environmental Groton, Massachusetts.
Mausoleum Consultant: Carrier Mausoleums Construction, Ville Saint-Laurent, Quebec.
Owner’s Representative: Nelson, Tietz & Hoye, Minneapolis.
General Contractor: M.A. Mortenson Company, Minneapolis.
Landscape Contractors: Aloha Landscaping, Mendota Heights, Minn.; Sterling Arbor, New Germany, Minn.

Friday, April 4, 2014

A BOLD Event for Designers

The ECPR team is excited to share we have partnered with Julia Molloy, founder of Molloy Management Group, for the Business of Luxury Design (BOLD) Summit. Formerly known as the Business of Design (BOD) Conference, the annual event’s new approach to luxury design education and networking is set to take place Aug. 28-29, 2014, at the Wynn hotel, Las Vegas.

The BOLD Summit is designed to provide an exclusive group of elite interior designers, architects, design-build professionals, landscape designers and architects, and other luxury design service-providers with resourceful information and networking opportunities to enrich their business operations and success in a ground-breaking and renewed fashion.
As the BOLD Summit’s official public relations firm, we will be working diligently to promote the event to target audiences, by way of strategic traditional and social media campaigns. This includes press releases with up-to-date information about the BOLD Summit as well as regular updates on our Facebook, Pinterest, Twitter, and blog channels.

Serving also as a business partner and sponsor, our team’s role involves collaborating with Julia and the other partners to help shape the event’s schedule, content and overall experience for attendees, sponsors and media members.

Our team of experts will also be working closely with our good friend Julia on securing corporate and media sponsors. Potential corporate sponsors include furniture manufacturers and showrooms, kitchen and bath appliance manufacturers, home furnishings retailers, design and market centers, among others. Possible media sponsors include both high-end trade and consumer shelter publications.

The two-day event has been created specifically for business owners in the design field whose professional knowledge has outgrown other industry events, having found them to be too basic or cursory for their particular needs as luxury service providers. As the event’s new host, Julia Molloy brings over 20 years of business operations management experience to BOLD’s rebranded conference.
The BOLD Summit’s intense course aims to provide a dynamic and collaborative learning experience for design professionals to help build personal wealth and company success. Event presenters will enlighten attendees on critical business topics such as developing profit centers, luxury brand development, wealth development, and marketing in the new age of design. Attendees will participate in actionable training workshops with technical tools and financial analysis for their firms.

A very important benefit of attendance, BOLD will also feature revolutionary resources like worksheets and business planning documents that will be available for download and completed in real-time during the conference as well as a take-away DVD of the presentations.

This year’s BOLD Summit will feature a selection of seminars with top industry leaders and icons:
  • Julia Molloy, Molloy Management Group and BOLD Summit host
  • Mike Peterson, publisher of Luxe Interiors + Design South Florida magazine
  • Christopher Kennedy, luxury interior designer and furniture line designer
  • Frank Mastronuzzi, MBA, CPA and former chief financial officer of Michael Smith, Inc.
  • Chris Ramey, founder of the Home Trust and the Luxury Marketing Council
  • Kim Kuhteubl, authentic branding expert
  • Lloyd Princeton, founder of Design Management Company
  • Our own Don Eberly and Jeff Collard, co-owners of Eberly & Collard Public Relations
Don and Jeff will be co-moderating a panel about the benefits of marketing and building brand awareness. The panel will feature key editors from some of the nation’s top shelter publications, who will offer an insider look at media trends and editorial topics with relevancy to designers.
The event is a bold new and exciting endeavor for our staff, and, collectively, our firm couldn’t be more inspired about being a business partner, sponsor, publicist, supporter, and enthusiast. For more information about the BOLD Summit, visit

Interested in attending, editorially covering or sponsoring BOLD Summit? Media members, luxury furniture / appliance manufacturers, showroom owners / managers, design center marketing directors, and others desiring to know more about media or corporate sponsorship opportunities, contact us at 404-574-2900.