Social media marketing has skyrocketed to become a necessary element in any business’ brand. Reaching your company’s target audience through a strong online presence has never been easier, yet strategy is still crucial. Hashtags make messages more searchable; similar to a mini search engine optimizer within just 140 characters. By using the symbol, keywords associated with your industry become more than just words, but turn into hyperlinks that millions of potential consumers can easily find. Thus, creating the opportunity for countless digital impressions.
The hashtag also crosses virtually every medium. It can be utilized on social media platforms such as its origin, Twitter, as well as Facebook, Instagram, Google+, and Flickr. The hashtag is also always making its way into non-interactive mediums like billboard messages and commercials. By using this symbol as a tool for brand awareness, business-to-business or business-to-consumer interaction is effectively elevated.
|This infographic from Offerpop, sourced from PR Daily, |
documents the short but influential history of the hashtag.
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