Thursday, May 23, 2013

Multi-Task Designing "On Brand"

Our team, at Eberly & Collard Public Relations, unifies years of experience with a mix of expertise and skills across 11 industry sectors, one of which is interior design. On our blog and in near-countless published trade and consumer / mainstream publications each year, we byline articles and narratives to feature eye-catching residential and commercial design projects. One such project warrants recognition at the talented hands of the team at Koncept Design Studio.

Recently, Lennar Corporation, one of the nation’s leading home builders, turned to one-of-a-kind design firm Koncept Design Studio, for both marketing and commercial interior design support. These industry experts collaborated on the interior design of the clubhouse and other spaces at The Oaks at Johns Creek apartment homes in Johns Creek, Georgia. But, they didn’t stop there. The Koncept Design Studio staff created corresponding print and interactive marketing materials to reach the identified demographic of desired tenants.

Balancing modern with traditional, the new clubhouse boasts transitional design elements well suited for the community’s key demographic of urbanites. The large layout encompasses areas for entertainment, interaction and solitude that cater to a variety of activities and conveniences. Koncept Design Studio’s team had all this in mind as they installed comfortable seating in chat-formations with a warm, earthy color palette. The design provides an inviting look and feel to the space’s interior. 


Photo courtesy of Koncept Design Studio
Furniture in the deep- and wide-seating style was chosen and then placed to imbue settings that could be used by residents for multiple purposes- from group conversation and parties with invited guests to reading alone in a chair upholstered with carefully chosen plush fabric. One area was designed for watching television on a state-of-the-art big screen flanked by easy-chairs for viewers.

The clubhouse was given a grounded sense of place with a stacked shaped tile in a coco color, featuring area rugs boasting a juxtaposition of zig-zag motifs in corresponding browns, tans, creams, and pale yellows. To top off and highlight the room, Koncept Design Studio hung a breath-taking pendant chandelier showcasing the trendy spider-leg style hanging lights.

Koncept Design Studio worked closely with Lennar’s architects to enhance the clubhouse’s overall layout of space for design, function and execution. Team members across the companies worked efficiently and coordinated all aspects of communication, scheduling and delivery to ensure deadlines were met. An essential key to the project’s success also included the internal collaboration among Koncept Design Studio’s creative and interiors team. In-house partnerships were established to share insight on the clubhouse’s color scheme and overall design. This also allowed the company’s promotional experts to brand the community in line with the interiors.

True to the same color palette for the interior design deliverables, Koncept Design Studio’s celebrated creative team executed a range of print collateral and digital materials to reflect the interiors and overall ambience of the new community. The company created a colorful, information-filled brochure as a hand-out for potential residents and a website to provide an online glimpse of the apartment home floor plans, a photo gallery and local amenities. Staying “on brand,” as we like to say at ECPR, they also produced a two-minute video for the new apartment community to yield a truly interactive experience online.
Photo courtesy of OaksatJohnsCreek.com 
Serving as an industry leader in branding for almost 20 years, Koncept Design Studio has offered the addition of interior design services for the commercial sector since 2009. With interactive, creative, interior, and promotional studios, the company’s portfolio expands across nearly every genre of design work. Flawlessly executed branding campaigns and innovative interiors have earned Koncept Design Studio national recognition and several accolades. The company’s ability to assist and guide its clients through both the design and branding process is a unique trait, one our own publicity team can both appreciate and applaud.

The Oaks at Johns Creek apartment homes are a great example of building, commercial interior design and marketing collaboration. Apartments are now available to lease, and interested tenants can learn more about the community and its amenities by visiting: www.oaksatjohnscreek.com.

2 comments:

  1. I'm looking for case-stories like this to feature in an upcoming series and will call you to discuss it in July when we plan the next content.

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  2. Thank you for your comment, Abby. Just like in the past a time or two, we can gladly provide the byline feature for you, or you are welcome to use our blog series article as the foundation for your own version. You are welcome to call us at your convenience. You can reach us at 404-574-2900. Feel free to ask for Don Eberly. He wrote a past byline for you in 2011.

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