Wednesday, May 29, 2013

Cute & Compact Steals the Show

The possibilities seem endless with Terra Nova Nurseries’ Heuchera Little Cuties™ series! A result of breeding excellence by the company’s plant gurus, all seven varieties have compact, ever-blooming habits ideal for a variety of plant combinations and garden or landscape designs.

Capitalizing on the series’ striking features and range of attributes, our branding aficionados here at ECPR created a press campaign about the varieties that had media representatives and attendees buzzing at the 2013 California Spring Trials.

One of the media interviews we secured and pre-scheduled for our client was with the editors of Greenhouse Management. The editors got the on-site scoop from Chuck Pavlich, director of new product development at Terra Nova Nurseries, and produced a video that is well on its way to being viral. The interview included several means of communicating information about the Cuties series to their readers and followers.

Whether you are a professional horticulturist, grower, retailer, landscape designer, or simply have a love of all things living, little and cute, check out the video below and get your “green” on!



The Heuchera Little Cuties™ series consists of seven varieties, including Heuchera ‘Blondie’, Heuchera ‘Coco’, Heuchera ‘Frost’, Heuchera ‘Ginger Snap’, Heuchera Peppermint’, Heuchera ‘Sugar Berry’, and Heuchera ‘Sweet Tart’.

Growers, wholesalers, re-wholesalers, retailers, landscape professionals, and home gardeners can learn more about these varieties by viewing the plant profile pages at www.terranovanurseries.com.

If you're interested in learning more about Terra Nova Nurseries' varieties that are bred for indoor and outdoor success, check out Greenhouse Management's recent article on great indoor varieties; this includes features on the company's Heuchera Little Cuties™ series and Begonia Cocoa™ series.

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