Thursday, November 8, 2012

Putting Our Clients in the Limelight and Serving as a Resource to the Media…All at the Same Time 

Our very own Don Eberly and Dominique de Bruin recently teamed up to write a byline article for our client, the International Casual Furniture & Accessories Market, which is currently featured in the October issue of Casual Living, one of our favorite trade magazines dedicated to covering the casual (outdoor) furniture and accessories industry.

The International Casual Furniture & Accessories Market is the premier destination for retailers looking to find all things related to outdoor and casual living. In September, retailers, buyers and designers spent four days at the Chicago market discovering the industries’ newest, most innovative products from leading manufacturers around the world to the latest trends in color, product design, fabric patterns, and more. Part of our ECPR team was there managing the market’s public / media relations. This year’s Casual Market was a huge success and featured approximately 250 manufactures, allowing for retailers to see how a variety of trend-based products will be marketed and sold in 2013. 

For industry professionals who were unable to attend, the aforesaid article, “Tuned To Trends,” highlights the emerging trends seen at this year’s market. From our team’s first-hand experience at the show and extensive interviews with exhibitors and showroom representatives, we were able to bring the best of this year’s Casual Market to the hands of readers throughout the industry.

Not every public relations firm can enable the high-level coverage that comes with securing byline articles in trade publications for clients. However, securing and writing full articles and feature stories about and for our clients is all in a day’s work for Eberly & Collard Public Relations (ECPR). The longstanding relationships we cultivate with editors leads to the ability to obtain media coverage and article content for clients, based upon the fact the editors and publishers come to think of us as experts within the field. As a result, editors rely on us to provide the latest insider information, trends and content in the Home, Garden, Design, Furniture, Building / Construction, and Architecture Industries, just to name a few.

In addition to our team’s knowledge, editors benefit from our firm’s capability to access these industries' thought-leaders, top designers and coveted manufactures for interviews and quotes when writing byline articles. As editors develop an appreciation and dependency on our team member’s abilities to serve as contributing writers / editors, our clients become a direct beneficiary.

Ultimately, it is the professional bond ECPR continues to build with editors, that enables us to give clients a level of coverage other firms cannot achieve. For example, when we secured a byline in Casual Living, we capitalized on the opportunity to feature more than one client. In “Tuned To Trends,” our team focused on the International Casual Furniture & Accessories Market, yet still featuring Highwood USA, OW Lee, Pride Family Brands, TUCCI, and several others.

Writing byline articles for trade publications is just one service ECPR provides to clients. We also use the power of photo spreads, placed advertisements, blog posts, and social media management to enhance client’s brands. Our team is dedicated to making clients stand out among their competitors with innovative and cutting-edge strategies.

To learn more about what ECPR can do for your business or brand, please visit our website at www.eberlycollardpr.com. And, to read the byline article in mention, click the photos in this blog post to enlarge them.





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