Friday, May 18, 2012

All About the 2012 Southern Living Idea House

Photo Credit: Southern Living
Southern Living’s 2012 Idea House is nestled in the quaint town of Senoia, Ga, located approximately 25-miles outside Atlanta. A revival of an early 19th century cottage-style farmhouse, the home is set to bring in almost 40,000 visitors from June through December 2012.

This year’s Idea House was designed by the talented team of architects and place makers, Historical Concepts, while the beautifully styled interior was carefully fashioned by Tracery Interiors. On the construction side, the home was developed by Senoia Enterprises, Inc. and built by John Bynum Custom Homes, Inc., one of the Atlanta area’s premier custom home builders. On the outside of the house, the landscape was designed by Get More Curb Appeal. Together, these companies have created a memorable home to benefit Camp Southern Ground, a charity organization founded by Zac Brown of the Zac Brown Band, to help children overcome academic, social and emotional difficulties.

As a great resource, the publication’s editors have dedicated a page on Southern Living’s website about this year’s Idea House. The page shares the wonderful story about the home and town in which it’s located. In addition, our client, Historical Concepts, as well as Tracery Interiors have created blog sites that reveal inside secrets about the home and design process from start to finish. Blog posts include photos, videos and much more. And, for those looking for a minute-by-minute update, check out the page’s Twitter feed. The resource page also shares a list of sponsors who have generously invested in the 2012 Idea House.

ECPR has a long-standing relationship with the Southern Living team, and we have been helping to promote the Senoia Idea House via our social media channels and other means. Also, as our client, Historical Concepts, is the architect of the home, we have been working closely with the company’s staff to plan several upcoming events at the house this summer, including a launch party for the firm’s new book entitled Coming Home: The Southern Vernacular House. Our team is excited to help our friends at Southern Living and the incredible architects at Historical Concepts to make this one of the best Idea Houses yet. Stay tuned to our blog and other social networking channels for ongoing updates as the house opens and its active schedule kicks-off soon.

To visit or learn more about this year’s Southern Living Idea House, click here.

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