One of our clients, Terra Nova Nurseries, has launched new social media channels as well as a mobile site and QR Codes. With new technology on the rise, the company’s decision to launch new social media and interactive platforms was to allow information and insights to be more accessible to customers. In addition, creating multi-platforms, participatory communications with growers, retailers and consumers; and engaging with various online communities, enables Terra Nova Nurseries to better understand and reach out to more diverse demographics.
Thus, the ECPR team has been working with Terra Nova Nurseries to develop a series of channels such as Facebook, Twitter, Flickr, and a blog, all to evoke online collaboration. The company’s social media channels are designed to develop interactive relationships as tools to better assist and encourage deeper, more meaningful conversations with horticultural experts, media members and consumers.
With the addition of Terra Nova Nurseries’ social media channels, the company has most recently set up a YouTube channel. The brand new videos, co-produced and hosted by Dan Heims, showcase information such as breeding advancements in Cyclamen, Echinacea, Sedum, Coreopsis, Penstemon, Trailing Tiarella, Trailing Heucherella, and reblooming Kniphofia. Other videos showcase the company’s prized on-site gardens and all there is to know about the Heuchera Crisp Series.
With Terra Nova Nurseries’ focus on building online engagement, QR barcodes linked to smartphone applications have also been developed. Intended to tighten the circle between plant branding and point-of-sale for retailers, the QR codes supply consumers with interactive access to plant information through their phones. The codes have been added to Terra Nova’s plant tags. Each plant variety has been assigned a QR code which has been linked to a new mobile website that mimics the company’s main site. The codes are also linked to individual online plant profile pages, making plant characteristics and growing conditions readily available for all smartphone users no matter their locations.
As we have done for Terra Nova Nurseries, ECPR offers social media services for companies desiring to develop deeper relations with their own clients and customers. With technology advancing and methods of communication changing, the need to develop social media channels has become not just an added bonus, but more of a necessity. At ECPR, we specialize in P.R. 2.0., assisting companies in creating and maintaining social media channels and traditional public relations. Our team agrees it is time for more companies to realize the importance of social media and how it can help companies grow and enter the digital world of online communication. For more information about how we can assist industry-related companies with social media channels and to learn more about P.R. 2.0., visit our website by clicking here.