Wednesday, October 12, 2011
Apples to Oranges; Why Consumers Buy What They Do
As a useful tool prior to the show, the National Grocers Association (NGA) released the 2011 Consumer Survey Report, to help industry professionals better understand consumer wants and needs. On behalf of the NGA, www.supermarketguru.com conducted a survey between November 2010 and January 2011 in which 1,718 chief household shoppers shared their supermarket purchases, experiences, eating habits, purchase influences, and nutritional concerns on www.supermarketguru.com’s online consumer panel.
To view details about the 2011 Consumer Report, visit our Facebook page by clicking here. Also, for additional information about Fresh Summit, including a full list of events taking place, visit the show’s website at www.freshsummit.com.
Note to Exhibitors: Send us your press releases regarding industry insights, new products and trends, as we will be writing a number of articles for our blog and several trade magazines following the show.