Wednesday, October 12, 2011

Apples to Oranges; Why Consumers Buy What They Do

The Produce Marketing Association’s Fresh Summit International Convention and Exposition is just around the corner. Retailers, suppliers, importers / exporters, wholesalers, growers, trade press, and more, will be attending this year’s show in Atlanta, Ga., from October 14-17. The show will highlight some of the newest trends in the industry as well as provide exhibitors and show goers great networking and business opportunities.

As a useful tool prior to the show, the National Grocers Association (NGA) released the 2011 Consumer Survey Report, to help industry professionals better understand consumer wants and needs. On behalf of the NGA, www.supermarketguru.com conducted a survey between November 2010 and January 2011 in which 1,718 chief household shoppers shared their supermarket purchases, experiences, eating habits, purchase influences, and nutritional concerns on www.supermarketguru.com’s online consumer panel.

To view details about the 2011 Consumer Report, visit our Facebook page by clicking here. Also, for additional information about Fresh Summit, including a full list of events taking place, visit the show’s website at www.freshsummit.com.

Note to Exhibitors: Send us your press releases regarding industry insights, new products and trends, as we will be writing a number of articles for our blog and several trade magazines following the show.

2 comments:

  1. Thank you Jeff and Don for the article, and nice meeting you at the show.

    ReplyDelete
  2. Our pleasure. Keep watching our blog and Facebook page for our "Insights & Trends" series in the days, weeks and months to follow.

    Don and Jeff

    ReplyDelete