Friday, August 19, 2011

Casual Market “Sneak Peek:” Caravita USA, Inc.

With user-friendly, sophisticated technology and high-grade materials, Caravita USA, Inc. exudes shade innovation. International Casual Furniture & Accessories Market attendees can have a look at seven of the company's collections, as they exhibit for the first time this year. 

Among the collection is Caravita's most innovative cantilever umbrella, Belvedere. Structural and sleek, the umbrella features a distinctive folding mechanism. Closed, it stands upright and saves space with a middle mast shape. With the smooth opening lever, the shade can be opened and closed with a single arm movement. Additionally, Belvedere can be customized with more than 200 powder finishes and hundreds of solution-dyed acrylic awning fabrics to select from.

This unique umbrella can also shift from modern to classic with a few simple design details. From a traditional design of flowing or attached valances, to venting details like wind roofs and hoods the Belvedere can be designed to fit any outdoor living space. Base and in-ground applications make umbrellas versatile by being portable or permanent.

Caravita's shades are built to last and distributed through a network of specialty retailers worldwide. Retailers, media members and outdoor space designers and can view all 7 collections of umbrellas and pavilions at this year's show. Principal Michael Caravita said he’s looking forward to meeting with existing and new retailers at Casual Market and getting a pulse on the marketplace. It will also be an opportunity to uncover new trends. One prominent trend today relates to accessories, he explained, such as heating and lighting options being incorporated into shade products.

This fall, Caravita’s 2012 catalog will be released with more images, specification details and luxury accessories. The company’s website is another excellent resource, which allows users to compare shades, view design details, find upcoming events, and more. See for yourself, at www.michaelcaravita.com.

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