Wednesday, April 6, 2011

ShadeScapes Americas Featured in Casual Living

Appearing in the upcoming April issue of Casual Living, ECPR wrote an article about our client ShadeScapes Americas. For our blog followers who work in the outdoor lifestyles retail, hospitality contract and landscape design markets, you can read a special preview of the article here…

An important function for outdoor living retailers is staying informed about products the market has to offer. One company, ShadeScapes Americas, has done its part to search the world for high-end, diverse shade solutions, making them widely available.

Woodline Picollo
For nearly a decade, ShadeScapes has been supplying shade solutions to the design trade, hospitality and contract markets. Co-owners Jo and Ron Edmondson began the company when research indicated a missing link in the category. “We addressed an obvious need for sourcing the finest and most architectural shade designs from around the globe, and adapting them for applications specific to the Americas,” Jo Edmondson says. With an established presence in the design and hospitality markets, ShadeScapes prides itself in unparalleled shade solutions for clients’ projects.

ShadeScapes presently is launching a retail program by offering exclusive dealerships to premier outdoor furnishing retailers. “Our invitation is to select, successful retailers with high-end customers who demand unique outdoor products with longevity,” Edmondson says. With this expansion, her company is accepting requests from specialized retailers seeking regional market exclusivity.

By combining three premium brands with excellent worldwide reputations, ShadeScapes has pioneered shading luxury spaces. Creative shade options include side posts, giant umbrellas and umbrella systems, shade sails, and personal shade designs.

Umbrosa Eclipse
In September 2010, ShadeScapes became the exclusive North American, Caribbean and Latin American distributor for Woodline shade solutions. Headquartered in South Africa, Woodline exports world class shades to 46 countries. The product line consists of eight artistic, architectural and commercial-grade shade products, including cantilever, center pole and dual-pole designs. By combining distinct designs with many sizes and three shapes, the line totals more than 100 options for elegant commercial and residential use. “Woodline’s blend of marine-grade aluminum, Eucalyptus hardwood and stainless steel allows for long-lasting beauty,” says Edmondson.

Germany-based May Sunshades selected ShadeScapes as its exclusive distributor for the same markets in 2009. The line consists of seven sophisticated European shade designs offered in round, rectangular and square shapes. Styles include flexible side posts, striking market umbrellas and 40-plus giant umbrella sizes ranging from 15-33 feet. With limitless flexibility, dramatic style and German engineering, May Sunshades protect outdoor settings with all-day shade.

Umbrosa Venus
Since introducing the Belgium-based Umbrosa Collection to the same markets five years ago, ShadeScapes has evoked much interest in the line’s three artful solutions. Based upon nature, and known for sleek ergonomics and contemporary lines, each ensures stylish sun protection. The popular Paraflex European-styled umbrellas are a one-of-a-kind system, mounting to a wall or pole, with one pole accommodating up to five canopies. The centerpiece is a six-foot-long flexible arm with extensive positioning. As for Rimbou, individual fabric arches spread and tilt like a giant leaf as the sun moves, dispensing shade for each chaise. Ingenua is the first fully integrated shade sail system with removable poles and adjustable sails, affording expansive shade for residential and commercial spaces with square, rectangular and triangular shapes. This spring, ShadeScapes is introducing three new Umbrosa designs; Spectra, Eclipse and Icarus, each having received rave reviews at the 2010 European outdoor design expos.

Hallmarks of the brands include superior manufacturing, innovation, commercial-grade materials, excellent quality control, and easy-to-use mechanisms with minimal maintenance. “Our combined lines provide a complete spectrum of the highest quality shade solutions,” says Edmondson. “We are all set to provide quick-ship, on-time delivery for spring.”

ShadeScapes will be exhibiting at The Hospitality and Design Expo 2011. To learn more, www.shadescapesamericas.com.

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