Tuesday, September 14, 2010

International Casual Furniture & Accessories Market “Sneak Peek”: Pride Family Brands

Part of our “Sneak Peek” series is previewing new, exciting companies or pieces that will be featured at Casual Market. Another part of our Casual Market work is previewing the trends forecasted for 2011, with the goal of assisting our media contacts to acquire glimpses into the casual and outdoor furniture companies’ latest introductions and insights. Pride Family Brands, showing at booth 1747-48, will be exhibiting several collections that follow in the Pride Family Brands’ tradition of durable casual furniture. We want to highlight some of these products that clearly represent trends we’ve been gathering during our “Sneak Peek” series process.

One of Pride Family Brands’ new collections is the Veranda Collection with its old world detailing and deep cushion seating. Decorative arches with rivets support the baluster-style arm and legs of each seating piece. Given our research and the many articles on outdoor rooms we have written, our team expects the deep seating pieces like the ones in the Veranda Collection are going to be popular among attendees at this year’s Casual Market. As more and more people are embracing the backyard as an additional room of the house, outdoor furniture is reflecting extra comfort and durability for everyday use and special occasions entertaining guests. The trend of staying in homes longer and working to redecorate or enhance existing décors is paramount to this kind of livable setting, and to the growing success of the Casual Market for 2011.

Another trend we’ve been noticing is the increase in details and carvings for table pieces. Small intricacies like these encourage more elegance in casual furniture. As an evolving trend, elegance and detailing are being showcased unlike in the past few years. Pride Family Brands will be introducing its Pedestal Table and Romanesque Tabletop at Casual Market. The Pedestal Table base features urn-like, scrolled feet and has been finished by a hand-applied antiquing process for an old world look and feel. The Romanesque Tabletop is a stunning carved design available in multiple sizes including Pride Family’s extension-sized table. With a deep, hand-tooled motif, we love this tabletop’s balance of flourish and linear elements.

Editors and producers, keep these pieces and us in mind for features on which you are working about how to add touches of elegance with durability for outdoor rooms. Stay tuned to our blog until the market’s opening day for more Casual Market “Sneak Peeks,” and look for our updates and byline articles about new products and exciting trends post-market.

~ Don

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