Friday, October 16, 2009

Everything but the Kitchen Sink: New Catalog, New Web Site, New Plants, New Video

We are excited to share that Terra Nova Nurseries has announced the launch of a redesigned Web site and 2010 catalog which target grower / retailer audiences with solution-based information and photos. The site and catalog were created in tandem to serve as informational tools for industry customers and end-consumers, and to position Terra Nova Nurseries as a destination breeder for wholesalers, re-wholesalers, retailers, and professional landscapers.

The new 2010 catalog and site contain rationales behind various new plant or genus improvements, along with explanations as to how the plants have been improved over previous cultivars. Plants were specifically bred to match unique customer needs and to address undesirable cultural traits. Some noteworthy examples of this innovative breeding include a new leucanthemum without an unpleasant scent, hardy echinaceas with sturdier stalks, and several tiarellas with trailing habits for extended landscape applications.

The catalog – encompasses all-new features such as content-rich boxes placed throughout the 80-page colorful booklet that supply grower customers with breeding and plant cultural insights. The graphically designed boxes consist of Grower Solutions, Breeder Goals and Native Species maps.

The Web site – has been organized by relative sectors: home gardeners, professional growers and media professionals. Notable highlights from the new Web site include:
  • Extensive photo library with downloadable high-resolution images for customers and media members
  • Updated access to current plant availability
  • News section with the latest ready-to-print press releases
  • Marketing section with a downloadable version of the 2010 wholesale catalog
  • Detailed plant information for every product offered by Terra Nova Nurseries
Check them out, and let us know what you think about the new Web site / catalog! Are there any new plants this year from Terra Nova Nurseries that solve any particular problems about which you have been hearing from your readers?

~ Leslie

P.S. In case you haven’t seen it, Terra Nova Nurseries and Dan Heims were recently featured in the popular gardening program, GardenTime. It’s a warming story about the perennial contributions from Terra Nova Nurseries to Portland’s famous Rose Garden and other public gardens across the country. Watch the video here

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