Friday, July 25, 2008

Sustainability is HIP at OFA

It appears sustainability was a huge hit at OFA this year with a significant share of the exhibitors at the tradeshow displaying eco-friendly plants, products and ideas.

Horticultural Identification Products (HIP) and several other companies were showcased at OFA’s sustainability exhibit. While some companies at OFA are relatively new to the sustainability movement, HIP has been a leader in introducing sustainable tag products for some time, including its EcoTag (a degradable alternative to plastic nursery tags), BioTag (a bio-degradable nursery tag) and Repel (a paper substrate for nursery tags).


HIP announced at OFA that it has met the standard specification set by ASTM International for its sustainable BioTag labeling products.


The ASTM specification establishes if products made from plastics will compost satisfactorily, including biodegrading at a rate comparable to known compostable materials. Meeting this specification is a sustainability breakthrough for HIP because it means the company’s BioTag product can be officially considered fully “compostable” based upon the composition of the product.



Side note: As HIP continues to ramp up its line of sustainable products, the company has freshened up its logo using a cool palette of blues and greens.


~ Audrey

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