Monday, April 14, 2008

All Great Things Come in Threes

Exciting News from Ball Horticultural Company!

1.
Ball Horticultural Company announces the launch of its completely redesigned Web site!

The new site is organized and easy to navigate with one convenient location for growers, retailers, landscapers and home gardeners to find out about plants, products and programs available from Ball.

Highlights of the new ballhort.com include a database where growers and retailers can list their businesses, a commonly asked questions page for all audience types, and a section for sustainable solutions from Ball. Also, site visitors can enjoy all the best features of the previous site including downloadable PDFs with plant culture information and lists of Ball Exclusives. Take a look!

2. Ball Horticultural Company and French firm Alliance 47 announce a joint venture to develop and commercialize new bio-packaging products for the horticulture industry.

Under a long-term agreement, Ball Horticultural Company has exclusive worldwide rights to technology that will apply to an extensive range of packaging products including pots, tags, point-of-purchase materials and more.

Ball Innovations will oversee the research and product development work related to the partnership. “Our goal is for Ball to continue to lead the industry in providing practical, sustainable solutions for greenhouse growers,” says Bill Doeckel, General Manager of Ball Innovations. “By working with Alliance 47 to greatly expand the range of sustainable packaging products, we hope to dramatically improve the sustainable options for our industry.”

Packaging products made from the new substrates will be commercially available to horticulture industry professionals in Europe and North America beginning in 2008.

3. In 2008, Wave® petunias will celebrate their 10th year on television with a national advertising campaign that is bigger, bolder and better than ever before!

A new commercial promoting Wave petunias in Pink Packaging will air more than 700 times on 25 national cable channels including HGTV and DIY as well as other lifestyle-oriented networks like E!, Lifetime, A&E, Food Network and more. The comprehensive marketing experience for Wave petunias will also include elements of print advertising, direct mail, events, online communications, viral marketing and public relations.

“This commercial is designed to get attention and appeal to newer, younger gardeners with an edgy, fun style,” says Diane Hund, Director of Marketing at Ball. “This year’s entire Wave marketing campaign is unlike anything our industry has ever seen. We’re fully committed to helping growers and retailers by marketing Wave petunias to consumers in fresh and creative ways, and the unique approach and broader reach of this year’s television advertising plan does just that.”

The theme of the commercial is “Accept the Gardener in You,” and will air March 31 through June 11 in the U.S. and Canada.For a behind-the-scenes look at the integrated Wave marketing plan, check out the Wave video posted on YouTube.

~Leslie

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