Monday, February 18, 2008

There's nothing I like more than a little healthy competition...

In and around the industry, many of us talk about the need to have growers and garden centers working together to get consumers interested in plants and gardening again.

Well, this creative campaign from STEPABLES
® is doing just that! The Under A Foot Plant Company™ and its STEPABLES® plant brand have launched the second annual “We’ve Got Sole™” photo contest, offering independent garden centers the opportunity to win up to $5,000 for their favorite charities…with a twist!

Last year, independent garden centers were given a chance to partake in the contest by submitting digital images of their STEPABLES® retail displays using the Good For Your Sole® point-of-purchase materials and display gardens featuring STEPABLES® varieties. This year, participating garden center customers can join in by creating their own STEPscape™ designs at home! There are also more photo categories, more prizes and more opportunities for garden centers and consumers to get involved and give back to their communities.

Contests such as this are a great way to get garden centers interacting with their communities, their grower suppliers and their direct customers. Plus, who doesn't like a little healthy competition?!

For more info about the STEPABLES® “We’ve Got Sole™” photo contest and to learn about participating garden centers near you, visit the STEPABLES®

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