Tuesday, February 19, 2008

Novalis® Expands Network to Include New Growers of Annual Color, Perennials, Shrubs

Novalis® adds seven growers to consortium for production of Plants that Work® by Color™ line, while Bailey Nurseries joins the network for production of perennial and woody ornamental programs.

Moncks Corner, S.C., Feb. 10, 2008 – Novalis®, a professional horticulture trade consortium made up of significant annual, perennial and woody ornamental growers spanning the United States, officially announced today that it has added a number of new growers to its network, significantly increasing the reach and scope of its Plants that Work® plant brand.

In a broad expansion of the alliance-based network, seven growers have committed to production of bedding plant varieties as part of Novalis®’ Plants that Work® by Color™; in addition, one new grower will join nine existing ones in the production of perennials and woody ornamentals under the inclusive Plants that Work® brand.

The seven growers who recently signed-on with the consortium to grow varieties for Novalis®’ Plants that Work® by Color™ program include:

o Armstrong Growers

o Beds & Borders, Inc.

o Carolina Nurseries, Inc.

o Peace Tree Farms

o Sunbelt Greenhouses

o Tanasacre Nursery

o Wenke Greenhouses

Carolina Nurseries, one of the four founding members of the Novalis® consortium, and Armstrong Growers, an existing Novalis® network member, will continue to grow plant material for the Plants that Work® perennial and shrub-based programs but will now, additionally, grow color bedding plant varieties for the brand.

The Plants that Work® by Color™ program was brought into existence to provide independent retailers and professional landscapers with a fully comprehensive package of plant material and regional sourcing from a collective premium product supplier. The addition of the growers will lead to more abundant and diverse plant selections for creating and maintaining a range of landscapes in all parts of the country.

Furthermore, the Novalis® consortium has added Bailey Nurseries, one of the most preeminent growers in the country, to its network whereas the nursery will grow perennial and shrub selections that are part of Plants that Work®. This new addition extends the consortium’s promise of horticultural excellence and regional product availability for independent retailers, professional landscapers, municipalities, and others.

“This is an exciting time for the Novalis® network of growers and the independent garden centers that sell Plants that Work®,” said J. Guy, manager of Novalis®. “We wholeheartedly welcome the new growers who have joined the consortium and are honored to have them in the network. With the latest addition of Bailey Nurseries and the new Plants that Work® by Color program growers, Novalis® is moving into a new era of providing a truly all-encompassing brand of varieties for virtually anyone in need of premium plant material.”

More about Plants that Work® by Color™

The Plants that Work® by Color™ program is the most impressive expansion to date of the overall Plants that Work® line, bringing world-class genetics to gardeners in a rainbow of color and form. In spring of 2008, retailers and homeowners will have new and unique options for year-round color, with more than 150 varieties that make spectacular beds, borders and containers.

A major goal of the Plants that Work® by Color™ program is to provide independent garden centers with a new and unique manner of merchandising with plants organized and displayed by basic groups of color, presented with custom-designed packaging, signage and retail benching. The program is backed with a strategic, in- and out-of-store brand-marketing agenda.

“We knew that by growing and distributing Plants that Work® by Color™ regionally, we could ensure retail-ready delivery and optimum garden performance in particular areas,” said Tom Kegley, marketing director of Novalis®.

The Plants that Work® by Color™ offerings, along with hundreds of other robust and branded plants from the Novalis® network, are cultivated to accentuate outdoor living, provide solutions for novice and expert gardeners, and address consumer high-demand for new collections of unparalleled variety and quality in every region of the country.

- Sally

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