Friday, October 5, 2007

New Plants Set Outdoor Living and Gardening Lifestyle Trends

New Plants Set Outdoor Living and Gardening Lifestyle Trends

Novalis® Showcases 2008 Plants that Work® Introductions and 2007 Trend Plants at Fashion In Bloom, Sept. 19-22, 2007.

September 10, 2007 – Moncks Corner, S.C. – Novalis®, a national consortium made up of regional nursery and greenhouse growers, will present its new 2008 plant introductions and existing core plant programs at this year’s Fashion In Bloom event, Sept. 19-22, 2007. The Conard-Pyle Company, a leading member of the Novalis® network of growers, will serve as site host. The display will feature Novalis®’ Plants that Work®, a national brand of trialed perennials and annual “color,” in an outdoor living setting that includes open-air living rooms and alfresco kitchens through alliances with Summer Classics and Viking.

The varieties will include selections from specialized programs encompassing a series of exclusive plants only available through Novalis® and landscape solution-based plant collections.

The concept of the overall design exhibit is based upon the growing trend of homeowners juxtaposing easy-to-grow plant material and active outdoor lifestyles. While showcasing the latest artistic trends pertaining to lavish, yet practical, outdoor living spaces, Novalis® will, in tandem, present creative approaches for retail-ready plant displays to the attending independent garden center (IGC) owners and personnel.

Novalis® representatives will be present to share information about all of the 2008 plant programs and a new expansion initiative to add superior “color” growers to the network in conjunction with the latest plant program, Plants that Work® by Color™. As part of the most notable advancement of the Plants that Work® brand to date, Novalis® will bring more than 150 varieties of world-class “color” genetics to IGCs for spring 2008.

Currently, Novalis® leaders are incorporating select “color” growers with a common goal of providing proprietary breeding, diverse product selections, and controlled liner production and distribution, all of which will be available exclusively to IGCs.

Individual interviews with Novalis® representatives are welcome, and may be pre-scheduled by contacting Eberly Public Relations at 866-574-2906 or seeing Don Eberly or Jeff Collard at the event. Post-event media kits and interviews will also be available by calling the aforesaid number.

The Novalis® 2008 product and program line-up, all part of Plants that Work® with full marketing and merchandising support for IGCs, will include the following:

Plants that Work® – Exclusives:

  • NEW: ‘Pink Double Knock Out’® Rose
  • NEW: The Garden Sensation™ Series – a new line of ornamental shrubs, including: Philadelphus ‘Snow White Sensation’™ and Weigela ‘Shining Sensation’™
  • NEW: Gaillardia Commotion™ Series – two new vibrant Gaillardia varieties, including: Gaillardia CommotionTM ‘Frenzy’ and Gaillardia CommotionTM ‘Tizzy’
  • NEW: MysticalTM Series – a new line of five lovely, rust-resistant Hypericum varieties, including: Hypericum ‘Mystical Red Star’TM, Hypericum ‘Mystical Orange’TM, Hypericum ‘Mystical Beauty’TM, Hypericum ‘Mystical Black’ TM and Hypericum ‘Mystical Sweetheart’TM
  • Hydrangea ‘Lemon Daddy’™
  • Hydrangea ‘Big Daddy’
  • Hydrangea ‘Bits of Lace’™
  • Lonicera ‘Edmee Gold’
  • Hydrangea ‘Color Fantasy’®
  • ‘Empress of China’TM Dogwood
  • Acer ‘Shirazz’TM

NEW: Plants that Work® in Nooks & Crannies™ – A program with a mix of small-stature varieties for compact spaces and special applications with over 200 selections presented in convenient 8-pack carrying trays.

Plants that Work® – Bring on the Heat™ – This reliable, striking collection of perennials and shrubs from Plants that Work® is back for 2008. Performance-rated for thriving in the hot areas of gardens and patios, Bring on the Heat now encompasses 40 plants.

Plants that Work® – In the Shade™ – This robust and dependable collection of plants has returned with best-of-breeding offerings that have beautiful mixtures of texture and color for shade areas. The program consists of nearly 40 cutting-edge shade-lovers.

Bamboo – A favorite program from Novalis® Plants that Work®, seven clumping and running varieties are offered as part of this stunning collection.

Twice as Nice™ Daylily Collection – Novalis®’ award-winning collection of repeat-blooming Hemerocallis still remains a strong selling choice of gardeners and landscape professionals for outdoor rooms. It has been expanded to include two dozen daylilies in a vivid color spectrum.

Oriental x Trumpet Hybrid Lilies – This collection continues to represent a breakthrough in great garden lilies. With new colors and enhanced garden performance, Oriental x Trumpet lilies have thick latex-like petals and a soft fragrance.

Evison TM / Poulsen® Garden Series Clematis – The series of clematis returns with free-flowering habits and large, open flowers. Working in various garden locations and offering USDA Zone 4 hardiness, these clematis varieties grow well in conjunction with shrubs and other climbers, or as container plants on the patio.

NEW: Plants that Work® by Color™ – The most impressive expansion to date of the Plants that Work® line, brings world-class genetics to gardeners in a rainbow of color and form. In spring of 2008, retailers and homeowners will have new and unique options for year-round “color,” with more than 150 varieties that make spectacular beds, borders and containers.

These offerings, along with hundreds of other robust and branded plants from the Novalis® network, are cultivated to accentuate outdoor living, provide solutions for novice and expert gardeners, and address consumer high-demand for new collections of unparalleled variety and quality in every region of the country.

In an effort to maintain its mission of offering consumers a complete outdoor “lifestyle,” Novalis® is continuing to form alliances with outdoor product companies like Summer Classics, creator of high-end outdoor furniture, and Viking, producer of premium outdoor kitchen appliances. Products manufactured by Summer Classics and Viking have been incorporated into the Novalis® trade show and event design, which has been awarded “Best of Show” honors at two recent industry events, the Ohio Floriculture Association and Southern Nursery Association trade shows, and will be featured at this year’s Fashion In Bloom event.

- Sally

Garden Splendor® Announces New Showcase Plants for 2008

Garden Splendor® Announces New Showcase Plants for 2008

Garden Splendor® by Overdevest Nurseries Introduces 2008 Showcase Plants at Fashion In Bloom, Sept. 19-22, 2007.

BRIDGETON, N.J. Sept. 1, 2007 – The Garden Splendor® brand by Overdevest Nurseries will present its new 2008 Showcase Plants at this year’s Fashion In Bloom event, held Sept.19-22, 2007. The Garden Splendor® plant selections will be on display at the Homestead Growers site in Davidsonville, MD.

Overdevest Nurseries / Garden Splendor® management will be present and on-site to share information about the brand and new additions to the product line in person and in the form of a take-home meia kit. The kit will include an Associate Press-ready Frequently Asked Questions page regarding the Garden Splendor® brand, a sample Remember Me® plant identification marker, detailed plant profiles, and high-resolution close-up and landscape application images.

“We look forward to sharing the new 2008 Garden Splendor® Showcase selections with the independent garden center community at this year’s Fashion In Bloom event,” said Ed Overdevest, president of Overdevest Nurseries / Garden Splendor®. “The plant material on display has been chosen and incorporated into the product line for its quality, innovation and reliability, which represent the Garden Splendor® concept of outstanding genetic qualities with a proven record of performance under various garden conditions.”

Individual interviews with Overdevest and David Wilson, director of marketing for Garden Splendor®, are welcome, and may be pre-scheduled by contacting Eberly Public Relations at 866-574-2906 or seeing Sally Credille at the event.

Post-event media kits and interviews will also be available by calling the aforesaid number.

The new Garden Splendor® 2008 Showcase Plants will include the following:

  • Clematis ‘Daniel Deronda’
  • Coreopsis ‘Pinwheel’
  • Echinacea ‘Pink Double Delight’
  • Geum ‘Mango Lassi’
  • Hakonechloa ‘All Gold’
  • Heuchera ‘Peach Flambe’
  • Mukdenia ‘Crimson Fans’
  • Silene ‘Rolley’s Favourite’
  • Veronica prostrate ‘Goldwell’

Garden Splendor® will be incorporating components of its award-winning PANTS trade show booth design at the Homestead site to display its new 2008 Showcase Plants.

Wilson developed the display to showcase the high level of quality and consistency that the Garden Splendor® plant products possess. By displaying them individually and elevating them on “tree shelves,” the plants are raised to eye-level and above, allowing visitors to view the products at a glance. The display also reserves floor space, which is valuable in smaller garden centers where square footage is at a premium. By adding inventive and low-cost display methods like these to showcase plant material, the retailer can achieve premium prices and higher profit margins.

Ultimately, the display is indicative of Overdevest Nurseries’ innovative and resourceful approach to marketing, and demonstrates how the Garden Splendor® program is based on creative yet realistic and practical objectives for retailers.

Independent garden center managers / owners, landscapers, and growers may contact Overdevest Nurseries / Garden Splendor® for additional information by calling 1-888-842-6567or logging onto the web at Members of the media and garden writers may seek supplemental information and interviews by contacting Eberly Public Relations at 1-866-574-2906.

- Sally