This week marks another year with the Southern Nursery Association's annual horticulture industry trade show. Eberly PR will be on hand to support clients and mingle with media and industry representatives this Thursday-Saturday at the Georgia World Congress Center, Building C.
On Thursday, August 9th, I'll be a participating as a panelist for SNA's Forum 2007 Media Day Lunch along with several other industry garden writer experts. I've been asked to speak and discuss new/ social media and blogging as it relates to "Trends in Garden Communications".
Media Day will begin at 9 a.m. in room C105-106 with a coffee welcome session and a GWA business meeting. At 9:30, the media will visit the trade show floor to view all the exhibits, see new products and speak with SNA Forum 2007 attendees and exhibitors. The panel discussion will begin at 11:30 and lunch will be served after the panel discussion at 12:30 p.m., followed by another visit to the trade show floor.
The participating panelists are:
Pam Beck, Freelance Garden Writer and Photographer
Bob Polomski, Clemson University Extension Horticulturist
Felder Rushing, Horticulture Magazine Contributing Editor
Linda Askey, Former Southern Living Garden Editor
Walter Reeves, Radio/TV/Newspaper Host and Gardening Expert
Randy Hunter, Agility Marketing
Sally Credille, Eberly Public Relations
SNA Media Day is produced in cooperation with the Garden Writers Association (GWA) and is sponsored by Carolina Nurseries and McCorkle Nurseries.
In a few short weeks, Don Eberly will be speaking at Ball Publishing/ Green Profit magazine's Retail Experience in Cleveland, OH (September 8th and 9th) and has prepared an excellent presentation for garden center retailers entitled "Marketing & PR: Getting It Right". As a green industry public relations and marketing specialist, Don will show garden center owners, managers and employees how to create successful PR campaigns, draw up an effective advertising budget, and plan and promote the garden center's business in a rapidly changing world of media and consumer relations. Be sure to check it out at 11:00 a.m. on Saturday the 8th if you'll be in town for "the experience".
We look forward to seeing you at both of these industry events!