Thursday, June 7, 2007

Web 2.0

I recently attended a great seminar conducted by Michael Pranikoff, director of emerging media with PR Newswire, called Public Relations in a Web 2.0 World. Now, for someone who is a novice when it comes to the Web 2.0 revolution, I thought the seminar was not only highly engaging and interesting, but that it provided (I'd be willing to bet) almost all in attendance with some new information and Web 2.0 tools to take back and apply at our respective agencies and to our client accounts. It was well worth it and well put on. Thanks to PR Newswire and staff for a wonderful seminar.

A few things I picked up...

1. A quote that perfect describes the new media landscape:

“If you think what is driving demand —we think of it as four C's. It's Collaboration. It's Content. It's Converged Services—doing multiple things. And it's Community. The opportunity for those who get ahead and develop a set of services that are more personalized, customized, location-based and presence-based in this next generation is going to help define who can win.”--Patricia Russo, CEO, Alcatel-Lucent

Michael likes to add a 5th C: Conversation... I couldn't agree more.

2. The Tools for Web 2.0:

•Personalization of Web Pages
•RSS Feeds/Readers
•Tagging Sites / Social Bookmarking
•Search Engines Optimization (SEO)

3. This a powerful video... but, it basically says it all.

The Machine is Us/ing Us

4. Some of the most popular "tools" of Web 2.0:

PR Newswire
Net Vibes
You Tube

And many more...

I'm still waiting to hear about a "Part II" to this seminar...

- Sally

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